11/10 Podcast

Investorlift

What does it mean to be "11 out of 10" in your business? What does it mean to "make it" in real estate? Join our hosts, Zachary Kepes & Robert Wensley, on this journey to see what it truly takes to be 11/10! On this podcast, you'll hear from top real estate game-changers who share actionable advice to rapidly grow your business. We cover everything from the nitty-gritty details of building systems, the rules and lessons of maintaining relationships, to the personal aspects of dealing with both failure and success - unlocking your business's full potential to truly become 11/10!

  1. Jesse Burrell | I Sold My $100M Company and Lost 100 Pounds: Truth About Success & Discipline

    4 MAR

    Jesse Burrell | I Sold My $100M Company and Lost 100 Pounds: Truth About Success & Discipline

    ✅ Check out Investorlift Here: https://investorlift.pro/4byViou In the high-stakes world of tech and real estate, most startups are a "death sentence," with only 1 in 10,000 actually reaching a major exit. In this episode, Jesse pulls back the curtain on how he went from earning less than $40k a year at age 29 to building a software empire that generated $120 million in lifetime revenue—all without taking a single dollar of Venture Capital. We dive deep into the "Infinite Money Glitch" of skip tracing, the brutal reality of losing $10 million in ARR in just three months, and why Jesse believes raising VC money makes you an employee rather than an owner. Plus, Jesse shares the discipline required to not only scale a 250-person company but also to lose 100 pounds and escape the "mental prison" of being out of shape while successful.✅ Check out Investorlift Here: https://investorlift.pro/4byViou ****TimeStamps****00:00 - Intro & The Rolex "Trophy" 01:26 - The Reality of Selling Your Company 03:10 - Jesse’s Origins: From $40k/Year to Real Estate 06:11 - Meeting the Partners: Andy & Evo 07:11 - Batch Skip Tracing: The "Infinite Money Glitch" 09:18 - Pivoting to SaaS: The Birth of Batch Leads 11:15 - Managing 250 People & Dealing with Bloat 13:18 - Reaching $120 Million in Lifetime Revenue 16:17 - The $10M Loss: Navigating Market Shifts 17:55 - Post-Exit Strategy & Liquidity 21:01 - Why VC is the "Next Fool" Syndrome 23:43 - Partnerships: Protecting Yourself with "Kinship" Clauses 33:41 - Bootstrapping vs. Raising Money 36:14 - A Contrarian Take on Sam Altman & OpenAI 39:23 - The Solopreneur vs. The Committee 45:15 - Real Estate Legend: The Doug Hopkins Story 50:03 - Physical Transformation: Losing 100 Pounds 56:14 - SOPs for Health: Meal Prep & Discipline 59:00 - One Piece of Advice: The Reward is the JourneyFollow Us!Robert Wensley: https://www.instagram.com/robertwensley/Zack Kepes: https://www.instagram.com/zakventures/Jesse Burrell: https://www.instagram.com/jesseburrellInvestorlift: https://www.instagram.com/investorlift/

    1h 1m
  2. Ken McElroy | A "White-Collar Bloodbath" Is Coming: How to Survive the 2026 Crash | Ep 34

    9 FEB

    Ken McElroy | A "White-Collar Bloodbath" Is Coming: How to Survive the 2026 Crash | Ep 34

    The rules of real estate investing are being rewritten in real-time, and most people are looking the wrong way. In this episode of the 11/10 Podcast, we expose the terrifying details of a new bill that could effectively end the "American Dream" for small investors. Zack breaks down how the government is attempting to redefine "Institutional Investors" to include anyone buying more than two homes a year—a move that would put mom-and-pop landlords in the same regulatory crosshairs as Wall Street giants. We are joined by real estate mogul Ken McElroy, who explains why he isn't slowing down despite the "blood in the streets." Ken reveals the mechanics of his "Infinite Money Glitch"—the controversial strategy of using massive debt to acquire, stabilize, and refinance assets to pull out millions in equity without ever selling the property. What’s really happening in the market: The Death of the Middle Class Investor: How the new definition of "Institutional Investor" is designed to gatekeep wealth. The Debt Masterclass: Why having "zero debt" is a trap and how the world’s wealthiest people use borrowing to scale to 10,000+ units. The White-Collar Bloodbath: Why AI is about to gut middle management and why Ken is pivoting his entire strategy toward "essential" housing. The 2026 Correction: Why we are only in the "second inning" of a massive multifamily reset and where the smartest money is moving right now.Blue-Collar Wealth: Why the next generation of millionaires won't be in tech—they’ll be in the trades.✅ Check out Investorlift Here: https://investorlift.pro/4tejGlD Follow Us! Robert Wensley: https://www.instagram.com/robertwensley/ Zack Kepes: https://www.instagram.com/zakventures/ Ken McElroy (Guest): https://www.instagram.com/kenmcelroyofficial Investorlift: https://www.instagram.com/investorlift/

    1h 15m

About

What does it mean to be "11 out of 10" in your business? What does it mean to "make it" in real estate? Join our hosts, Zachary Kepes & Robert Wensley, on this journey to see what it truly takes to be 11/10! On this podcast, you'll hear from top real estate game-changers who share actionable advice to rapidly grow your business. We cover everything from the nitty-gritty details of building systems, the rules and lessons of maintaining relationships, to the personal aspects of dealing with both failure and success - unlocking your business's full potential to truly become 11/10!

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