Agents of Scale

Wade Foster

Agents of Scale is a show about real stories of AI transformation. Hosted by Zapier CEO Wade Foster, each episode features a candid conversation with a C-suite leader who’s scaling AI across their organization—turning early experiments into lasting change. From mindset shifts to automation breakthroughs, these are the untold stories behind the enterprise AI wave.

  1. Can AI Make Recruiting More Human? Kristen Habacht (Elly) on the Hiring Arms Race

    16 HR AGO

    Can AI Make Recruiting More Human? Kristen Habacht (Elly) on the Hiring Arms Race

    Recruiting is in an arms race: job seekers spray AI at every open role; recruiters crank filters to keep up. Nobody wins.  ⚡ Kristen Habacht—CEO of Elly and former head of revenue at Trello (then Atlassian) and CRO at Typeform—thinks the fix isn’t more filters. It’s tech that actually learns, so recruiters can do the human work. Wade and Kristen talk about why most ATSs are “filing cabinets,” what “ICP for hiring” would look like, and why Elly never says yes or no to a candidate—only “did you see this? Is it important?” They cover the 1,000-applicants-in-24-hours reality, PLG in talent/HR, bias and AI screening, her take on AI “cheating” in interviews (“who really cares? It shows they know how to use the tool”), and why she’s giving away a lot of free usage instead of buying a billboard. Plus the story of the day she found out Trello was being acquired by Atlassian—and shoved her co-founder thinking he was joking. In this episode, you’ll hear: - 🎯 Why recruiting is broken for both sides and how the current arms race got here. - 📋 What’s wrong with today’s ATSs and why “ICP for hiring” could change the game. - 👥 How Elly keeps humans in the loop—and why the AI never decides anyone in or out. - 🔍 Why keyword search fails hiring (and what Trello’s early PLG hiring had to do with it). - 🤖 Whether AI in interviews is “cheating,” proctored interviews, and what might actually stick. - 🔗 Why TA and HR still don’t talk—and why that has to change. - 🌐 What a “universal job application” could look like—and where Elly is putting its $8M. Guest: Kristen Habacht — CEO, Elly.

    39 min
  2. 12 FEB

    Is SaaS really dead? Dharmesh Shah from HubSpot on AI, Vibe-Coding & the Future of Work

    Is SaaS about to be replaced by people “vibe-coding” their own apps — or is something deeper at stake? Dharmesh Shah, co-founder and CTO of HubSpot, joins Wade to cut through the hype and give a refreshingly practical view of how companies should show up for AI. Dharmesh argues the right question isn’t “How do I compete against AI?” but “How do I compete with AI?” — and explains how culture, curiosity, and a little bit of tinkering unlock real value. From practical starting points for SMBs, to why large SaaS vendors still have a massive advantage, to the power of simulation and retrieval-augmented workflows, this episode maps out what leaders and teams should actually do next. In this episode you’ll hear: Why “compete with AI” beats “compete against AI.”The rituals that help organizations adopt AI (hackathons, demos, and scheduled retries).Low-risk starting points: creation → synthesis → automation → simulation.Why large SaaS companies likely aren’t going extinct — and when vibe-coding does make sense.How AI can amplify careers: automate the small stuff, get promoted to bigger problems.Practical ideas for marketing, personalization, and building dynamic UIs that fade into the background.Guest: Dharmesh Shah — Co-founder & CTO, HubSpot Subscribe for more Agents of Scale — actionable conversations with builders, leaders, and product thinkers who are shaping the next era of work. Try Zapier for yourself: https://bit.ly/4hWQES5 If you enjoyed this episode, please subscribe, leave a review, and share with someone building for the future.

    55 min
  3. 15 JAN

    From First Startup to AI-Powered Scale: Wes Schroll on Building Fetch

    Most companies talk about becoming “AI-first.” Very few actually stop the business to make it real. Wes Schroll — Founder & CEO of Fetch — joins Wade to unpack what it actually takes to scale a consumer platform, evolve a decade-old company, and integrate AI without losing focus, culture, or trust. From building his first business at 14 to leading a reward destination that now influences more consumer spend than nearly anyone outside Walmart and Amazon, Wes shares the behind-the-scenes decisions that shaped Fetch’s growth. They dig into Fetch’s business model, how Wes’s perspective on AI shifted from skepticism to urgency, and why leadership had to get hands-on — not delegate AI exploration to a task force. Wes breaks down the decision to shut down the company for a full week so 1,000+ employees could participate in an AI hackathon, the hard lessons learned from early automation missteps, and why simple, readable AI guidelines matter more than fear-based policy. The conversation also explores how AI is changing founder–engineering dynamics, reshaping what counts as a competitive advantage, and lowering the barrier for non-technical leaders to communicate, prototype, and collaborate more effectively. In this episode, you’ll hear: How a founder’s personal AI “aha moment” sparked a company-wide shift.Why task forces fail and hands-on leadership creates real momentum.What Fetch learned from shutting down the company for a week-long AI hackathon.How to evaluate AI aptitude, scalability, and vendor promises realistically.Why short, human-readable AI guidelines outperform long, punitive policies.How AI reduces expertise asymmetry between founders, product, and engineering teams.Lessons on resilience, responsibility, and surviving the emotional highs and lows of entrepreneurship.Why using AI isn’t “cheating” — and how leaders must reset that narrative.Guest: Wes Schroll—Founder & CEO, Fetch

    51 min
  4. 23/12/2025

    Sunlight on Shadow AI: When Security Learns to Tinker—Rob T. Lee from the SANS Institute on AI Risk

    Most security playbooks weren’t built for an era where AI moves faster than policy. Rob T. Lee says the default answer of “no” is creating a far bigger problem: shadow AI — widespread, unsanctioned usage that quietly exposes organizations to risk. Rob T. Lee — Chief of Research & Chief AI Officer at the SANS Institute — joins Wade to unpack pragmatic ways leaders can move forward without breaking things. From the “tinker/hacker” mindset that helps teams learn, to treating security like a lifeguard (not a chokehold), Rob lays out the short, repeatable moves that actually get enterprises experimenting safely: enable small experiments, create accountability partners (not mythical “AI champions”), red-team your integrations, and make governance part of the daily routine. In this episode you’ll hear: Why a blanket “no” to AI creates shadow AI and greater risk.How to flip policy toward a cautious “yes” and act like a lifeguard, not a jailer.Practical training tactics: 30 minutes a day, micro-projects, and hackathons.What good AI governance looks like — rules of acceptable use, vendor checks, red teams, and regulatory thinking.Why executives and boards need to be hands-on learners, not just hire an “expert.”The origins and purpose of the SANS Secure AI Blueprint and how to use it to align strategy, governance, and operations.Guest: Rob T. Lee — Chief of Research & Chief AI Officer, SANS Institute

    48 min

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Agents of Scale is a show about real stories of AI transformation. Hosted by Zapier CEO Wade Foster, each episode features a candid conversation with a C-suite leader who’s scaling AI across their organization—turning early experiments into lasting change. From mindset shifts to automation breakthroughs, these are the untold stories behind the enterprise AI wave.

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