Ask An Expert | Embarque SEO

Shafraz Jeal
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  • MARKETING

Ask an Expert is a podcast where we sit down with people who’ve actually done the work — breaking down real campaigns, real decisions, and what actually moves the needle in modern SEO, AI search, and growth. You can visit our site here: https://www.embarque.io/

Episodes

  1. How to Stop Losing Revenue at Scale | Enterprise Technical SEO

    27 MAR

    How to Stop Losing Revenue at Scale | Enterprise Technical SEO

    Embarque is an SEO agency that helps SaaS and B2B companies grow through AI-driven search strategies. We focus on what works now — from Generative Engine Optimization (GEO SEO) to visibility in AI Overviews and ChatGPT search. Every video is built to help you understand, measure, and improve your SEO performance in the AI era. See our client results: https://www.embarque.io/case-studies Book a strategy call: https://www.embarque.io/contact Learn more about what we do: https://www.embarque.io/ --- What we cover: • AI SEO and LLM search visibility • GEO SEO frameworks and case studies • B2B and SaaS growth through search • Real examples from active campaigns Subscribe if you want practical insights, not theory — straight from an agency working on the front lines of AI and SEO.

    12 min
  2. How to Market on Reddit Without Getting Shadowbanned Warm Up + Posting System

    27 MAR

    How to Market on Reddit Without Getting Shadowbanned Warm Up + Posting System

    Reddit Marketing: How to Get Customers Without Getting Banned Anne Smarty has been marketing on Reddit for 15 years — longer than most brands have even taken it seriously. In this episode, she breaks down the exact strategy her agency uses to grow subreddits, earn backlinks from Forbes and Investopedia, and build brand visibility in AI search — all without triggering bans or getting shadowbanned. This is one of the most practical Reddit marketing breakdowns you'll find anywhere. What we cover: → Why Reddit is now unavoidable for B2B and SaaS brands (branded threads are ranking whether you're there or not) → The account warm-up process that keeps you safe from shadowbans and suspensions → Why you should start your own subreddit before posting anywhere else → How to build a Reddit editorial calendar that compounds over time → The "local research" strategy that earned citations from Forbes, Investopedia, MSN, and The Independent → Why you should never measure Reddit success by clicks — and what to track instead → How Reddit brand mentions directly feed LLM training data and improve your AI search visibility → What co-citation actually means and why it's the key to being recognised by ChatGPT and Google AI → Page structure and schema tips for maximising citation potential in AI answers → The real ROI of organic Reddit — and how to explain it to clients and stakeholders Anne also shares how her agency took one client from 57 keywords to 1,100 keywords and 6,200 clicks per month — building over 10,000 Reddit threads without a single flag. Find Anne Smarty: LinkedIn: Anne Smarty Twitter/X: @seosmarty 🔗 See our client results: https://www.embarque.io/case-studies 📅 Book a strategy call: https://www.embarque.io/contact 🌐 Learn more: https://www.embarque.io Embarque is an SEO agency helping SaaS and B2B companies grow through AI-driven search. We cover GEO SEO, AI Overviews visibility, ChatGPT search optimisation, and what's actually working on the front lines of modern SEO. Subscribe for practical insights — no theory, no fluff.

    12 min
  3. How PR + SEO Drove 200× Growth

    13 FEB

    How PR + SEO Drove 200× Growth

    How does a brand outrank the NHS in one of the most competitive YMYL niches on the internet? In Episode 2 of Ask An Expert, we sit down with Mark Williams-Cook (Founder of AlsoAsked and Director at Candour) to seo strategy for competitive niches to increase online visibility against larger brands. We dissect the mechanics of a 200x traffic growth story. Mark explains why traditional SEO is no longer enough for high-competition keywords and how Digital PR serves as the ultimate weapon for building authority that Google (and AI) trusts. We discuss how smaller sites can achieve greater online visibility against larger brands, exploring effective SEO marketing strategies. The conversation also touches on using data driven content to compete in challenging niches, along with the prevalence of new acronyms like GEO, LLMO, and AEO in the AI search landscape. This deep dive offers valuable seo tips for navigating the evolving search environment. Key Insights: The Power of Data: How Mark’s team uses unique data sets to earn links from top-tier publications. Beyond the Link: Why being mentioned by name is becoming as important as the hyperlink itself in the age of LLMs. YMYL Authority: The framework for competing with government-backed websites and winning. Future-Proofing: Why "Machine-Friendly" content is the key to surviving the shift to AI search. Subscribe to Embarque for more expert SEO deep dives: https://www.youtube.com/@EmbarqueSEO?sub_confirmation=1 WORK WITH EMBARQUE Embarque is a premium SEO agency specializing in SaaS and B2B growth. We help brands build authority through content that ranks and converts. 🌐 Case Studies: https://www.embarque.io/case-studies Book a Strategy Call: https://www.embarque.io/contact

    18 min
  4. How AI Search Is Changing Technical SEO

    5 FEB

    How AI Search Is Changing Technical SEO

    Is Technical SEO dead, or is it more important than ever? In this episode of Ask An Expert, we sit down with Peter Rota, a top-ranked SEO specialist (ranked #6 nationally by Favikon) with 10+ years of experience helping Fortune 500s and startups dominate search. We dive deep into how AI Overviews (SGE), LLMs (Large Language Models), and modern JavaScript frameworks are reshaping technical SEO for 2025 and 2026. Why this matters now: Traditional SEO is changing. Peter explains why "Good SEO" no longer equals "Good GEO" (Generative Engine Optimization). If your site relies on heavy JavaScript or single-page applications (SPAs), you might be invisible to every AI bot except Gemini. You can also visit our site here: https://www.embarque.io/

    16 min
  • 4 Episodes

About

Ask an Expert is a podcast where we sit down with people who’ve actually done the work — breaking down real campaigns, real decisions, and what actually moves the needle in modern SEO, AI search, and growth. You can visit our site here: https://www.embarque.io/

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