Fitt Insider

Joe Vennare

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

  1. 1 day ago

    354. Lorne Lucree, Founder & CEO of Wizard Wellness

    Today, I'm joined by Lorne Lucree, founder & CEO of Wizard Wellness.   Aspirational allergy support, Wizard Wellness is applying skincare logic to nasal care with its drug- and steroid-free sinus microbiome system.   In this episode, we discuss why the allergy aisle is ripe for disruption.   We also cover: Missing solutions for a large TAM First clinical testing and vanity metrics in allergy aisle Beauty playbook: microbiome science meets friction reduction   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.wizardwellness.com Available at Amazon, Walmart, CVS, and Target Store Locator: https://wizardwellness.com/pages/where-to-buy  Instagram: https://www.instagram.com/wizardwellness  Tiktok: https://www.tiktok.com/@wizardwellness    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:18) Background and overview (03:15) Drug-free, steroid-free approach (04:30) Prestige beauty connection to allergies (05:45) Microbiome science evolution (07:30) Vanity metrics and clinical testing (09:15) TAM and market opportunity (12:27) Drug-free solutions gaining traction (15:00) Customer acquisition and messaging strategy (19:00) Cleanse, relieve, balance (20:15) Navigating the education path (23:15) Oral care and skincare parallels (27:30) Shelf positioning and brand blocking (29:15) Expansion and messaging (31:48) Where to find Wizard Wellness (32:23) Conclusion

  2. 24 Aug

    353. Clara Sieg, Co-Founder & CEO of Loonen

    Today, I'm joined by Clara Sieg, co-founder & CEO of Loonen.   Born from Clara's personal mission to avoid toxins in drinking water, Loonen's ultra-filtered, glass-bottled spring water emphasizes purity and transparency, rigorously tested for microplastics and PFAS.   In this episode, we discuss how water quality can influence health outcomes.   We also cover:   The aging US water infrastructure National distribution and single-serve launch Building a heritage American beverage brand   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Loonen's Website: https://loonen.com/  Sprouts Store Locator: https://loonen.com/pages/where-to-buy-loonen-water  Instagram: https://www.instagram.com/loonenwater    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:37) Why Loonen Started (03:46) Rethinking Water Sourcing (05:08) Why Plastic Matters (06:40) The Case for Better Water (08:15) America's Water Infrastructure (10:46) Is Better-for-You Too Expensive? (12:30) Making Better Water Accessible (14:18) Changing the Water Category (16:31) What Consumers Can Do (19:00) Building Brand Heat (20:05) Designing the Loonen Bottle (22:15) Loonen's Go-to-Market Strategy (24:15) Funding and Building the Brand (26:24) Loonen's Growth Goals (29:20) What's Next for Loonen (30:01) Where to Find Loonen  (31:18) Conclusion

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Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

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