37 episodes

Stephen and Sarah Waddington on the business and opportunity for marketing, public relations and social media.

#FuturePRoof podcast Stephen and Sarah Waddington

    • Business

Stephen and Sarah Waddington on the business and opportunity for marketing, public relations and social media.

    #FuturePRoof podcast: Socially Mobile update

    #FuturePRoof podcast: Socially Mobile update

    Socially Mobile is a not for profit public relations school that aims to help practitioners achieve their earning potential. It is applying an executive education model to help address socio-economic diversity within the industry.
    The project expects to launch its first cohort of students in October. The learning design is complete and content production underway. We're looking for support sharing the story of Socially Mobile with industry networks, candidate recruitment, and assessment and marketing.

    • 17 min
    #FuturePRoof podcast: Socially Mobile launch

    #FuturePRoof podcast: Socially Mobile launch

    In this latest edition of the #FuturePRoof podcast we discuss:

    Big news as Sarah is awarded a CBE for services to public relations and the voluntary sectors in the Queen’s Birthday Honours.
    The launch of Socially Mobile 
    Research shows the pandemic has caused a hiatus in R&D and innovation.
    The lockdown boom for agency startups 
    Government in Nigeria has banned Twitter.
    The Brandwatch Customer Loyalty Report 
    Ethics – the good, bad and the ugly of recent corporate behaviour.

    • 20 min
    #FuturePRoof: Rethink and reconnect

    #FuturePRoof: Rethink and reconnect

    The Conservatives had a good local election last week however Labour seems more disconnected than ever.
    Actor, director and writer Noel Clarke was awarded the prize for outstanding British contribution to cinema by BAFTA, despite several allegations of bullying and harassment.
    Income for the top 150 agencies was down 4.3% in 2020 However more than 50 agencies launched during the COVID-19 pandemic.
    The PRCA UK National Conference planned as an in-person event on 8 July.

    • 19 min
    #FuturePRoof podcast: lockdown eases in England

    #FuturePRoof podcast: lockdown eases in England

    * Report backlash: A commission on Race and Ethnic Disparities report claims that the UK "no longer" has a system rigged against people from ethnic minorities.
    * Hybrid workplace: Employers reporting increased productivity benefits from homeworking
    * Shocking social: Amazon went on the offensive replying directly to critical tweets. '
    * Audio copycat: Clubhouse launched as a social audio platform in April 2020. Now startup Ping Pong allows audio and video messages to be shared in messaging channels

    • 21 min
    #FuturePRoof podcast: Can I go back to the office yet?

    #FuturePRoof podcast: Can I go back to the office yet?

    #FuturePRoof podcast: can I go back to the office yet?

    With Stephen and Sarah Waddington

    * When is a PR disaster not a PR disaster?
    * Royal protocol
    * Future of the office
    * Blowing smoke - British American Tobacco’s use of influencers
    *Budget highlights
    *Leader Like Me Conference - learn from industry experts on 23 March
    * WaddsCon – up next on 26 March

    www.futureproofingcomms.co.uk/

    • 21 min
    #FuturePRoof podcast: We are all Jackie Weaver

    #FuturePRoof podcast: We are all Jackie Weaver

    #FuturePRoof podcast: We are all Jackie Weaver

    With Stephen and Sarah Waddington

    * Fireworks at Handforth Parish Council
    * Share of search - The IPA is promoting share of search as a metric for advertising effectiveness.
    * Charities that support contentious causes should expect scrutiny says commission
    * PR industry bounce back
    * Exit from lockdown
    * Free market economies are damaging nature
    * New Malcolm Gladwell book
    * Lockdown Unconference

    www.futureproofingcomms.co.uk/

    • 16 min

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