How much can an algorithm 'do' perfumery?

When art & design turn their ambitions toward technology and olfaction, how much does a machine powered by algorithms, AI, or both, challenge an industry known for gatekeeping (and upcharging), and how much does it supplant the craftsmanship and skill of a perfumer? We discuss such iffiness after experiencing a custom scent-making installation that questions, "What if every human could create their own scent?"

[What we smell like today: Prada Infusion de Santal Chai, "Forever Yong" made by Sable using Algorithmic Perfumery]

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