Launch Like a Creator

Rachel Emma Waring
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Welcome to Launch Like a Creator - I’m your host Rachel Waring, I’m a sales and launch strategist and I help creative service providers, coaches, and experts launch like creators. This podcast is your permission slip to ditch the draining, overcomplicated, personality-free launch strategies and finally sell in a way that feels true to you. We don’t do boring launches here. We’re here for storytelling, creativity, connection, and sales that feel like self-expression. Your personal brand is your most powerful sales strategy - and it’s time to use it. SUBSCRIBE NOW and never miss an episode!

  1. 3 DAYS AGO

    The multi-passionate's guide to niching (without losing yourself)

    If you've ever struggled to define your "thing", you're going to want to listen to this one. In this episode, I get into something I've personally navigated my whole career: being multi-passionate in a world that keeps telling you to pick one thing, one skill and one niche. And why the answer might not be a tighter niche at all, but a movement. I break down the difference between a niche and a movement, why both matter, and how building a movement can give you all the clarity and momentum of niching without forcing you into a box that doesn't fit. In this episode: Why being multi-passionate isn't a problem to fix, and how to use it as a brand assetThe real difference between a niche and a movement (and why you need both)How to go from "here's my expertise" to "here's what I believe" and why that shift changes everythingThe question that helped me find my movement underneath all the different things I've doneWhy your message, not your method, is your most powerful differentiator onlineMentioned in this episode: Light Up Your Movement, the two-week sprint to build the movement, message and hype behind your brand. Early bird doors are open on March 19th, join the waitlist here. Loved this episode? It would honestly mean so much if you could leave a review - it helps more people find the podcast. And come tell me on Instagram what your movement is, I genuinely love hearing peoples answers!

    14 min

  2. 11 MAR

    How to get followers who actually follow you

    There's a difference between having followers and having people who genuinely *follow* you - who open every email, watch every story, and think of you first when someone asks who they love online. In this episode, I'm sharing real data from the business owners in my Light Up Your Movement sprint, who collectively named over 85 creators they're obsessed with - and more importantly, explained exactly WHY. Spoiler: not one person mentioned content strategy. What they talked about instead is going to reframe how you think about showing up online. IN THIS EPISODE Why "getting followers" and "becoming someone worth following" are two completely different thingsThe 8 themes that came up again and again when people described their favourite creatorsWhat "radical transparency" actually looks like - and why showing your working beats showing your winsThe permission slip effect: how the best creators make their audience feel like they can do it tooWhy your content feeling flat might be a joy problem, not a strategy problemThe one question to ask yourself: are you talking to your audience, or AT them? Want to join us for the next round of the Light Up Your Movement Sprint? Join the waitlist here to get an early bird spot when they're released next week.

    16 min

  3. 4 MAR

    4 things a genuinely hype worthy brand needs in 2026

    I’m excited for this one because we’re talking about a topic that I’ve been reaaallly down a research and development rabbit hole around recently, and that is HYPE, and what it is to build a seriously hype worthy brand in 2026. Genuine and long term HYPE is the foundation behind brands that gather communities, attract opportunities, and make selling feel totally natural - because the excitement already exists. Hype building helps you turn your creative ideas into movements people can’t stop talking about. It creates momentum, it turns you into their first choice, it makes people buy NOW not next time. So in this episode I covered the four essential things your brand needs to actually grow this kind of genuine long term hype. Also: Light Up Your Movement is coming BACK - this sprint was so popular when I ran it in January, so I’m running it again at the end of April 🎉 if you wanna make sure you don’t miss it, get on the waitlist here.

    15 min

  4. 25 FEB

    Outgrowing your online presence (and what to do next)

    Have you ever looked at your content and thought - this just isn’t me anymore? In this episode, I’m talking about that in-between phase where you’ve evolved, but your online presence hasn’t quite caught up yet. When your output doesn’t match your taste. When you’re tempted to pivot, rebrand, or scrap everything and start again. Inside this episode, I share: Why this “disconnect” is completely normal (and often cyclical) The trap of trying to fix it with more structure, systems, or new content pillars The one prompt I always come back to when I feel creatively off How to step into the role of creative director of your own online world How to close the gap between where your brand is now and where you want it to be We talk about building an online presence that feels lit from within. One where your content creates genuine hype, connection, and momentum - not because you’re following a template, but because you’re aligned with what you actually want to say. If you’ve been feeling disconnected or bored of your own content, this one’s for you. Join me on instagram Get your free launch template

    12 min

  5. 18 FEB

    Launch Debrief - what to do when you don't hit your launch goals - ep 39

    In this episode I'm debriefing my most recent launch - the numbers, the highs, the lows and most importantly, the things I think contributed to not hitting my "best" stretch goal. If you've recently had a launch that didn't go to plan, or could have been better, I also shared my exact post-launch process I go through to gather the data and improve next time. If you're nosy, this one's for you - this is an honest look at the full behind the scenes 🤓

    26 min

  6. 11 FEB

    How to get through a launch wobble - Ep 38

    If you’re feeling wobbly in your business right now, this episode is for you. Whether you’re in the middle of a launch, coming out the other side of one, or just feeling a bit disconnected, uncertain, or in your head - this conversation is here to help you steady yourself and keep going. Launch wobbles (and business wobbles in general) are incredibly common, especially in the messy middle bit, when you’re still showing up but the results haven’t fully caught up yet. In this episode, I talk through why that phase can feel so unsettling, why you can’t always trust the data when you’re in it, and what actually helps you move through a wobble without spiralling or making impulsive decisions. If you’re in a wobble right now, I hope this episode helps you feel calmer, steadier and more supported - and reminds you that this phase will pass! Doors close to Luminous Launching on Thursday 12th Feb - join us before doors close and the price increases here.

    18 min

  7. 4 FEB

    How Alice Loveday sold out her signature service for the whole year

    I'm joined in this episode by Alice Loveday of Loveday Social, who just had a MEGA launch and booked her stop motion animation services out for the whole of this year, resulting in a £100k launch. Alice is a member of Luminous Launching, and she shared how she worked on her offer set-up, her messaging, how she spoke really specifically to the exact buyers she was looking for, and generally kept her mindset in the zone to get such incredible launch results. Luminous Launching is officially open until Feb 12th, you can find all the deets here: https://www.rachelemmawaring.com/luminous-launching

    50 min

  8. 28 JAN

    Behind the scenes of a six figure launch, with Alice Benham - ep 36

    Ever wondered what really goes into a 6 figure launch? Today I'm joined by my pal Alice Benham, and she's sharing the behind the scenes of the incredible launch of her program On It. Alice shared her honest thoughts around: - her mindset going into the launch - how she rebuilt her confidence and got rid of the launch scaries - some real data and numbers from her launch, including how many she had on her waitlist to get her results - the strategies she used to have such a successful launch I was lucky enough to see behind the scenes of this launch in real time, as Alice is also a member of Luminous Launching, so I knew this chat would be a goodie and BOY did she deliver! This episode is a must if you have launches coming up this year, it's full of honest reflections, lessons and super tangible tips to take with you into 2026. PS. Luminous Launching is opening on Feb 2nd - if you're not already on the waitlist, you can join here. LINKS: Alice Benham Find AB on insta AB's new program - mentioned in the episode

    56 min
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Trailer

About

Welcome to Launch Like a Creator - I’m your host Rachel Waring, I’m a sales and launch strategist and I help creative service providers, coaches, and experts launch like creators. This podcast is your permission slip to ditch the draining, overcomplicated, personality-free launch strategies and finally sell in a way that feels true to you. We don’t do boring launches here. We’re here for storytelling, creativity, connection, and sales that feel like self-expression. Your personal brand is your most powerful sales strategy - and it’s time to use it. SUBSCRIBE NOW and never miss an episode!

Information

  • Creator
    Rachel Emma Waring
  • Years Active
    2025 - 2026
  • Episodes
    44
  • Rating
    Clean
  • Copyright
    © Rachel Emma Waring
  • Show Website
    Launch Like a Creator

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