You built the course, the podcast, and the blog. Now, how do you stop someone from Ctrl+C / Ctrl+V-ing your business? In this episode of Manage Chaos, host Katrina Purcell continues the four-part legal foundations series with trademark attorney and founder of Storylock Legal, Lauren Bercuson. When you hit record, build a course, and design a logo on Canva, how do you know that you own it? Lauren breaks down the IP pitfalls hiding in plain sight for creative entrepreneurs, podcasters, and course creators. In this episode, we cover: Podcast Protection: Why your show name needs a trademark search and application just like any other business.Work for Hire: The contract clause every founder needs when hiring a graphic designer, and what happens if it's missing.Terms of Use: Why a privacy policy is a legal requirement (not optional).Handling Copycats: How to respond strategically when you spot infringement.Memorable Quote: "Read your contracts. If you don't understand particular clauses in a contract that you're signing, you need to ask somebody for help because contracts are important." — Lauren Bercuson 🎙️ ABOUT THE GUEST Lauren Bercuson isn’t just a trademark attorney—she’s a brand protector, storyteller, and advocate for female founders who want to lock in their legacy. As the founder of Storylock Legal, Lauren helps entrepreneurs safeguard the brands they’ve worked so hard to build, ensuring their names, logos, and creative assets are truly theirs. With a Juris Doctor from the University of Miami and years of experience in trademark law, she blends legal expertise with a warm, strategic, and highly personalized approach—proving that legal protection doesn’t have to feel intimidating. Lauren’s path to entrepreneurship was fueled by a desire to create a legal experience that empowers founders rather than overwhelms them. She believes every entrepreneur deserves to build a lasting brand with confidence, knowing their work is secure for whatever growth lies ahead. A former award-winning children’s book reviewer and virtual book club founder, Lauren brings a storyteller’s flair to her legal work, helping businesses craft trademarks that stand out and stand the test of time. Because in Lauren’s world, a brand isn’t just a business—it’s a legacy in the making, and she’s here to make sure yours is protected. Connect with Lauren: https://www.linkedin.com/in/laurenbercuson/ Website: https://www.storylocklegal.com/ Newsletter: https://storylocklegal.myflodesk.com/storiesbystorylock 🚀 ABOUT MANAGED CHAOS Managed Chaos is the podcast for startup founders, COOs, and leaders who are tired of the fluff. We give you the startup business rundown in less time than it takes to get to work. Hosted by Katrina Purcell. 🔗 CONNECT WITH US Website: www.themanagedchaospodcast.com LinkedIn: https://www.linkedin.com/in/katrina-purcell/ Instagram: https://www.instagram.com/managedchaospodcast ✨ Special Offer from Pobl.io Outsourcing your US tech talent should not be hard. With pobl.io you will get high-quality teams on demand and enjoy huge cost savings for your business. Try it now at pobl.io. Mention the amazing Managed Chaos when you email us and get a free market data report. Loved this episode? Hit the "Follow" button so you don't miss our next episode. Disclaimer: The information provided in this episode of Managed Chaos is for educational and informational purposes only. Although our guest Lauren is an attorney, the content discussed does not constitute legal advice, nor does accessing this podcast create an attorney-client relationship. Listeners should consult with their own legal counsel regarding their specific business needs and before acting on any information provided in this episode.
