Pelvic PT Rising Nicole Cozean, PT, DPT, WCS & Jesse Cozean

Male patients are an awesome group to work with and chronically underserved by our system. But there's also a lot of concerns and misinformation about working with men.We go through the five most common questions we get about treating male patients!With how pelvic health education has been structured, many of us don't get training in treating male patients or rectal treatment immediately. For some it might be months or years before we are able to add these important skills to our ...

Marketing is the engine that drives the business. A steady flow of leads is critical (and can often cover a multitude of sins within the business). For a cash-based practice, marketing is often the limiting factor.So why do we consistently see people getting marketing so wrong?It's not your fault - there are so many misconceptions out there. Or things that work in other specialties or industries, but not in pelvic health.It's why we've created the Business Accelerator Progra...

Often there's a rosy picture painted of business ownership, but the hidden reality is entrepreneurship is hard, anxiety-producing, and definitely not for everyone. We firmly believe anyone listening to this podcast CAN start their own business, but just because you can doesn't mean you should.There's a myth that business owners have unlimited time flexibility, financial freedom and wealth, and are sipping pina coladas on a beach on Wednesday mornings most weeks.In fact, you'll confront all of...

We've been promising it for a while now, but here are 10 huge mistakes we've made as PelvicSanity business owners.As painful as many of these are to relive, we hope you learn from them.The reason we do business coaching is to create the resources and help we wish had been available for ourselves! There are always going to be mistakes in business and things you would do differently in hindsight, but we'd love for you to learn from our mistakes instead of making them all yourselves!Now t...

Is where you work working for you? If it is, we need to celebrate it. If not, it might be time to look for another position. Let's start with this - no position is perfect. The best setting, time with patients, flexibility scheduling, reduced documentation, stress, quality of management, job responsibilities, fun coworkers, nice treatment rooms, great patient population....the list of things goes on and on.So what's most important to you? Our advice is to make a ...

We hear it from PT schools, insurance-based practices and even worry about this as cash-based business owners - are we 'decreasing access to care' by not contracting with insurance companies?The rise of cash practices has dramatically INCREASED access to care over the last 5-10 years. It's driven the rapid growth of our specialty and field.It's not to say we don't need insurance-based practices. We absolutely do. Increased choice is important to provide the best care to pati...