SGPT Marketing

HAMPER
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  • MARKETING

Welcome to The SGPT Marketing Podcast! A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!

  1. 1 DAY AGO

    How to Know if Your Marketing is Good or Not

    Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/ How do you know if your marketing is actually any good?   In this episode, Miles breaks down how SGPT gym owners can stop relying on feelings, opinions and vanity metrics - and start measuring their marketing based on what actually matters: leads, sales and business growth.   Using real examples from INTENT91 and lessons learned over the last five years, Miles explains why getting likes on Instagram doesn’t necessarily mean your marketing is effective, how to avoid being distracted by feedback from leads or members and why understanding your KPIs is essential if you want to scale your gym with confidence.   Inside the episode, Miles covers: Why likes, followers and engagement can be misleading The biggest mistake he made early on with Instagram marketing Why your marketing should be judged by sales, not opinions The key KPIs every SGPT gym owner should track How to diagnose where your marketing system is breaking down The difference between a lead generation issue, system issue and sales issue Why gym owners must make decisions based on data, not emotion How to use lead-to-sale percentages to improve performance   If you’ve ever wondered whether your marketing is actually helping your gym grow - or you feel overwhelmed by conflicting advice online - this episode will help you focus on the numbers and strategies that truly matter.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

    14 min

  2. 11 MAY

    The Easiest Way to Generate High Quality Leads in Your SGPT Gym

    Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/   Listen to other Meta Ads episodes below:    How to Win with Meta Ads in 2026: Spotify Apple Podcasts   Paid Ads: What to Know for 2026: Spotify Apple Podcasts     Meta Ads: What Matters Most: Spotify Apple Podcasts   How do you generate high-quality leads for your SGPT gym - not just more leads, but the right leads?   In this episode, Miles shares the three easiest and most effective ways to consistently attract better enquiries into your gym. He explains why some leads feel impossible to convert, why others are ready to buy and how your marketing can dramatically improve the quality of people coming through the door.   Inside the episode, Miles covers: Why referrals are still the highest-quality lead source in 2026 How to build referral systems that generate leads automatically Why Meta ads remain the fastest way to generate leads at scale How to use brand messaging to attract better-fit prospects Why your website, Instagram, reviews and emails must all align The key difference between high lead volume and high lead quality How to improve your lead-to-sale conversion rate over time   If you want to stop wasting time on poor enquiries and start generating more ideal prospects each month, this episode is packed with actionable insight.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

    13 min

  3. 4 MAY

    The Most Powerful Investment You Can Make in Your SGPT Gym

    Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/   In this episode of the SGPT Marketing Podcast, George shares why marketing is the most powerful investment you can make in your SGPT gym - and backs it up with real numbers from inside INTENT91’s five locations.   Using March’s results as a case study, George reveals how an £11k+ investment into Meta ads produced substantial front-end sales revenue, while also creating long-term recurring income through membership conversions.   He also dives into the common reasons gym owners avoid investing in marketing, including: Limiting beliefs around needing a better facility before charging more Previous bad experiences with poor-quality leads Lack of systems to convert enquiries into sales Believing they’re already at capacity when they’re not Treating marketing as optional instead of essential   George explains why your prospects care more about trust, results and solutions than fancy equipment - and why consistent lead generation is what allows you to grow revenue, build a team, buy back your time and create a business that works for you.   If you want to scale your gym, stop relying on chance referrals and build predictable growth, this episode is a must-listen.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

    12 min

  4. 27 APR

    5 Lessons from 5+ Years of Marketing SGPT Gyms

    Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/   In this episode of the SGPT Marketing Podcast, Miles takes a step back and shares five of the most important lessons he’s learned from 5+ years of marketing small group personal training gyms - both within his own gyms and through working with clients.   Covering everything from mindset to strategy, Miles dives into: Why focusing on your own brand and strategy beats copying competitors How paid ads have become the fastest and most effective way to scale The importance of treating marketing and sales as the lifeblood of your business Why understanding your numbers and data is non-negotiable And the costly mistake of ever turning off your marketing momentum   This episode is packed with honest reflections, hard-earned lessons, and practical insights to help you avoid common pitfalls and grow your gym more effectively - whether you’re just starting out or looking to scale.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

    14 min

  5. 20 APR

    How to Win with Meta Ads in 2026

    In this episode of the SGPT Marketing Podcast, Miles dives into the reality of running ads on Meta Platforms in 2026 and why many gym owners are getting it wrong.   Drawing from his day-to-day experience inside Ads Manager, Miles shares a practical breakdown of what actually drives results today. He focuses on three critical areas: Understanding the platform: Why constant changes and AI-driven features mean you need to stay up to date - and why relying on default settings can cost you leads Volume and variety of creative: How ad fatigue is accelerating and why producing more content (in different styles and formats) is now essential Messaging that speaks to problems: Why your ads should focus on your audience’s pain points - not your gym, your timetable or your features   This episode is a must-listen for any gym owner running ads (or thinking about it), offering a grounded, experience-led perspective on how to adapt your strategy, improve lead quality and consistently generate sales in an increasingly competitive landscape.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

    13 min

  6. 13 APR

    An Interview with Phil Graham

    Most gym owners are stuck - not because of effort, but because they’re playing the wrong game.   In this episode, we’re joined by Phil Graham, a business coach and entrepreneur, to break down what’s actually happening in the fitness industry right now - and what you need to do to stay ahead.   We dive into why paid ads are getting more expensive, why most marketing no longer works and how AI is making average businesses look better than they are. But more importantly, Phil explains how to win in this new landscape - by doing what others won’t.   From running high-converting workshops and mastering one-to-many sales, to building a personal brand that cuts through the noise, this episode is packed with practical insights for gym owners who want to grow.   We also explore the bigger picture - pricing properly, moving away from low-ticket models, building real profitability and turning your gym into an asset that gives you time, freedom, and leverage.   If you’re serious about scaling your gym, charging more and building something that actually lasts - this is a must-listen.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

    51 min

  7. 6 APR

    What Should Your Front-End Offer Be?

    In this episode of the SGPT Marketing Podcast, Miles dives into the key factors gyms should consider when choosing a front-end offer.    Rather than prescribing a single “best” option, he explores the advantages and drawbacks of short-term, mid-term and long-term offers - covering everything from conversion challenges and revenue potential to member engagement and retention.    Whether you’re a new gym owner or looking to refine your current strategy, this episode provides the practical guidance you need to decide what front-end offer works for your business, your market and your goals.     👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

    16 min

  8. 30 MAR

    Why You Need to Move to an SGPT Model

    Are you a 1-1 personal trainer hitting a ceiling on hours and income? Or a large group gym struggling to retain clients and charge a fair price? In this episode, George Branford explains why the Small Group Personal Training (SGPT) model is the ultimate solution.   George draws from his own experience transitioning from 1-1 training and large group boot camps into SGPT, sharing how it allowed him to: Scale revenue without trading more hours for money Build a motivated, loyal team invested in your mission Deliver personal results for clients in a scalable way Charge premium prices without pricing yourself out of the market Create freedom and lifestyle balance while growing your business   He also exposes the downsides of sticking with 1-1 or large group models, including vulnerability to staff turnover, inconsistent retention and limited profitability.   This episode is a must-listen if you want a fitness business that is profitable, scalable and built for long-term success. If you’re ready to stop exchanging time for money and start building a team-driven, results-focused gym, the SGPT model is your blueprint - and George shows you why.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

    14 min
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About

Welcome to The SGPT Marketing Podcast! A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!

Information

  • Creator
    HAMPER
  • Years Active
    2023 - 2026
  • Episodes
    90
  • Rating
    Explicit
  • Show Website
    SGPT Marketing

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