SGPT Marketing

HAMPER
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  • Marketing

Welcome to The SGPT Marketing Podcast! A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!

  1. 10 hr ago

    The Truth About Meta Ads

    Sign up to our upcoming webinar here: https://hamper.hmpr.fit/sgpt-marketing-webinar/   Paid ads still work, but only if you know how to use them.   In this episode, Miles pulls back the curtain on what's really working with Meta Ads in 2026 and the biggest mistakes gym owners are making. You'll learn why creative quality matters more than ever, how to stand out in an increasingly competitive market, why a strong brand makes every advert more effective, and why chasing more leads isn't always the answer.   If you're investing in paid ads - or thinking about it - this episode will help you build a smarter strategy that generates higher-quality leads, more sales and a stronger return on your marketing investment.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

  2. 20 Jul

    3 Underrated Marketing Strategies

    Many gym owners slow their marketing down over summer - but that could be a costly mistake.   In this episode, Miles reveals three of the most underrated marketing strategies that consistently generate leads for both Hamper clients and INTENT91 gyms. You'll learn how to re-engage former members with irresistible offers, why email marketing remains one of the most powerful tools in 2026 and how your online presence could be costing you leads without you even realising.   If you're looking to keep your gym growing through the quieter months and build a more resilient marketing strategy, this episode is packed with practical ideas you can implement straight away.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

  3. 13 Jul

    An Update from Our Founders (100th episode special)

    100 episodes. 100 gyms helped. 🎉   In this special milestone episode, George and Miles take a step back to reflect on the journey of building Hamper and INTENT91, sharing an honest update on where both businesses are today and the lessons they've learned along the way.   They discuss why consistency has been a significant factor behind their growth, how continuing to operate and scale their own gyms keeps their marketing strategies relevant and why building systems and great teams has allowed both businesses to grow without relying on the founders day-to-day.   Whether you've been listening since episode one or you're new to the podcast, this is an inside look at the story behind Hamper, what they've learned from helping 100+ gyms, and what's next.   If you'd like to work with Hamper, get in touch today: 👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

  4. 6 Jul

    5 Lessons From Hiring 50+ PTs

    Growing your gym means building a team you can trust, and that starts with hiring the right people.   In this episode, George Branford shares the biggest lessons he's learned after hiring 50+ personal trainers (and recruiting close to 100) across INTENT91's 5 SGPT gyms. Rather than relying on luck, George explains the systems and processes that have helped build a high-performing coaching team that supports long-term growth.   You'll learn why rushing a hire almost always backfires, how to build a recruitment funnel that filters out the wrong candidates, why you should always have a pipeline of applicants ready to go, the importance of trusting your gut during interviews, and why checking references is a non-negotiable.   If you're planning your next hire - or simply want to improve the quality of your recruitment process - this episode is packed with practical advice you can implement immediately.   In this episode, you'll discover: Why desperate hiring leads to expensive mistakes How to build a recruitment process that attracts committed PTs Why every gym should have a constant pipeline of applicants When to trust your instincts during the hiring process The simple step too many gym owners skip before making an offer   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

  5. 29 Jun

    Generate Higher Quality Leads in 2026

    Generating more leads isn't the goal anymore - generating better leads is.   In this episode, Miles reveals the three biggest factors that are helping gyms attract higher quality enquiries in 2026, based on real marketing data from INTENT91 and over 100 gyms supported by Hamper Agency.   You'll learn: Why specific ad creatives outperform generic fitness marketing How testimonials and social proof dramatically improve lead quality Why your local reputation matters more than ever The importance of giving your marketing strategy time to build momentum How to attract prospects who already trust your brand before they speak to you   If you're looking to spend less time chasing poor-fit leads and more time speaking to people who genuinely want your help, this episode is packed with practical strategies to help you do exactly that.   Listen to our episodes on testimonials👇 Why You Need to Build Trust in 2026 (Spotify) (Apple) Why Building Trust Will Grow Your SGPT Gym (Spotify) (Apple)   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

  6. 22 Jun

    How to Make £2,500 from a 1 Hour Workshop

    Can a one-hour workshop generate thousands in revenue for your gym?   In this episode, George shares the exact strategy INTENT91 recently used to generate £2,500 from a single workshop, with just £298 spent on advertising.   You'll learn how to: Choose a workshop topic that attracts your ideal clients Create ads that fill the room with qualified prospects Improve attendance rates through smart follow-up systems Structure a workshop that builds trust and authority Present an offer that converts attendees into paying clients Maximise revenue with effective post-workshop follow-up   If you're looking for a low-cost, high-return marketing strategy that can generate leads, sales and long-term members, this episode gives you the complete playbook.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

  7. 15 Jun

    Webinar Replay - £200K Per Month in Our SGPT Gyms

    Thank you to everyone who attended our recent live webinar. We had an incredible turnout and some fantastic questions from gym owners looking to grow their businesses.   If you couldn't make it live, or you'd simply like to listen back and revisit the content, this episode is for you.   In this webinar replay, we share the exact strategies we've used to scale our five SGPT gym locations to over £200,000 per month in revenue. We cover the four key pillars of growth: your business model, marketing strategy, sales systems, and team structure.   Whether you're running a single location, looking to open your first gym, or planning your next stage of growth, this episode will give you actionable insights you can implement straight away.   Enjoy the replay, and if you have any questions, we'd love to hear from you.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

  8. 8 Jun

    How to Stop Members Leaving Your Gym

    How do you stop members leaving your gym and why does retention matter so much for growth?   In this episode, George Branford pulls back the curtain on the exact systems INTENT91 uses to retain members across 5 successful personal training gym locations. With a company-wide attrition rate of just 4%, George explains how retention impacts everything from profitability and cash flow to marketing performance and return on ad spend.   You'll discover: • Why customer lifetime value is the most important metric gym owners overlook • How better retention can turn a 4x ROAS into a 22x ROAS • The 90-day member check-in system that keeps clients engaged long-term • How to identify members at risk of leaving before they hand in notice • Why coach follow-up messages are a non-negotiable retention tool • The role social media and organic marketing play in keeping current members loyal • How to build retention systems that scale without relying on individual coaches   If you're a gym owner looking to keep members longer, improve profitability, and build a more sustainable business, this episode will give you a practical retention playbook you can start implementing immediately.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

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About

Welcome to The SGPT Marketing Podcast! A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!

Information

  • Creator
    HAMPER
  • Years Active
    2023 - 2026
  • Episodes
    100
  • Rating
    Explicit
  • Show Website
    SGPT Marketing

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