SGPT Marketing

HAMPER
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  • MARKETING

Welcome to The SGPT Marketing Podcast! A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!

  1. 3 DAYS AGO

    5 Things You Must Know About Sales

    Register for our 2026 SGPT Marketing Webinar here: https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/   In this episode of the SGPT Marketing Podcast, George Branford - co-founder of Hamper and co-founder of INTENT91, a small group personal training gym that has scaled from 1 to 5 locations in 5 years generating multiple seven figures in revenue - breaks down 5 things you must know about sales.   If you want to grow your SGPT gym in 2026 and beyond, this episode is packed with practical takeaways you can apply immediately.   Inside this episode: Why founders should not outsource or delegate sales too early - and when it actually makes sense to do soWhy selling over email and text is killing your conversions - and why phone calls winWhy the transformation happens at the transaction - and why you must take payment before bookingHow using the right CRM and automation will dramatically improve efficiency and follow-upWhy every gym owner needs a structured sales script - and the key elements it must include  If you are generating 50-100 leads per month, your sales process is the single biggest lever in your business. Small improvements here can dramatically increase revenue without increasing ad spend.   If you need help implementing this inside your gym, book a discovery call and we will walk you through exactly how to optimise your marketing and sales system.   Visit www.hamperagency.co.uk Follow us on Instagram: @hamperagency Or get in touch: info@hamperagency.co.uk

    19 min

  2. 2 FEB

    Opening a New Gym… Our Marketing Strategy

    In this episode of the SGPT Marketing Podcast, Miles shares the proven marketing framework used to successfully open new gym locations and replicate results across multiple sites.   He walks through the five steps gym owners need to follow to hit the ground running when opening a new facility, whether it’s your first gym or your fifth.   Be prepared This starts with mindset and planning. Moving from coach to business owner requires a shift in how you think about cash flow, growth and responsibility. From a marketing perspective, preparation means having a clear plan in place well before opening day so you are not scrambling once the doors are open.   Know exactly who you want to help Understanding your target demographic becomes critical as soon as you move beyond a single site. A clear audience makes marketing easier, improves retention and ensures consistency across locations rather than relying on the founder’s presence alone.   Market early The earlier you start building awareness, the stronger your launch will be. Miles explains why marketing six to eight weeks before opening is the minimum and how warming an audience early creates momentum, confidence and sales before day one.   Lead with one clear offer Launching with a single, well-positioned membership offer removes confusion and increases conversions. Miles breaks down how early bird pricing, scarcity and clear structure help gyms secure direct debits before opening and stabilise revenue from day one.   Be willing to sell Opening a gym means accepting that sales are part of the job. Founders need to be confident selling their service, especially early on, because no one cares more about the business than you do. Selling before opening is also the easiest time to convert interest into committed members.   This episode is essential listening for any gym owner planning a new location who wants to avoid unnecessary stress, maximise early sales and open with confidence rather than pressure.

    15 min

  3. 26 JAN

    How to Become The Go-To-Gym In Your Local Area

    Sign up to our free 2026 SGPT Marketing Webinar to learn what is working right now and how to build a scalable marketing system for your gym: https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/   In a world where most towns are packed with SGPT gyms offering similar services, being good is no longer enough. You need to be known.   In this solo episode, Miles walks through four proven ways to become the go-to SGPT gym in your local area, using real examples from inside INTENT91’s gyms and what has worked over the past few years.   He covers why a strong, specific brand message is non-negotiable, how local presence builds trust faster than online reach alone and why building real relationships with local businesses compounds over time. Miles also explains why none of this works without a solid product and the systems to maintain standards as you scale.   This episode is ideal for gym owners who want to dominate locally, attract the right members and build a brand people actively recommend rather than just recognise.   If you want help handling the digital side of this - ads, emails and local lead generation - reach out to us at Hamper. Or join our free 2026 SGPT Marketing Webinar on February 11th, where we break down exactly what we’d be implementing heading into the next year.   Visit www.hamperagency.co.uk Follow us on Instagram: @hamperagency Or get in touch: info@hamperagency.co.uk

    15 min

  4. 19 JAN

    5 Marketing Mistakes We've Made at INTENT91

    Sign up to our free 2026 SGPT Marketing Webinar to learn what is working right now and how to build a scalable marketing system for your gym: https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/   In this episode of the SGPT Marketing Podcast, Miles breaks down the five biggest marketing mistakes made while growing INTENT91 over the last five years.   Not having a clear brand message Trying to help everyone led to unclear marketing, inconsistent sales calls and a product that was difficult to deliver and scale. Believing organic content would be enough Growing an Instagram following looked good on the surface but did not generate consistent leads or sales without paid channels. Not leaning into existing leads enough A large percentage of paid leads were left untouched instead of being reactivated with offers and follow-up campaigns. Running sales through spreadsheets instead of a CRM Manual admin, poor follow-up and lost leads held back conversion rates until proper systems and automations were implemented. Hiring in-house too early Bringing marketing in-house before the business was ready slowed growth and cost time and money that could have been better spent outsourcing.   This episode is a practical look at what not to do when growing an SGPT gym and what changes actually moved the needle. Visit www.hamperagency.co.uk Follow us on Instagram: @hamperagency Or get in touch: info@hamperagency.co.uk

    13 min

  5. 12 JAN

    Why You Need to Build Trust in 2026

    In a crowded fitness market, prospects are bombarded with ads, offers and options - making trust more important than ever. In this episode, Miles dives into why SGPT gyms need to prioritise building trust across every part of the marketing and sales journey in 2026.     Key takeaways include: Social proof matters - Reviews, testimonials and Google ratings help prospects feel confident choosing your gym.   Human connection over AI - AI can streamline content creation, but over-reliance can make prospects hesitant. Real human interactions in marketing and sales are critical for high-ticket SGPT memberships.   Attention to detail - Small errors, like outdated business hours or misaligned content, can break trust and cost sales. A holistic marketing strategy that aligns ads, website, email and social content ensures consistency and credibility.   Marketing that works for sales - When every stage of a prospect’s journey builds trust, the sales call becomes effortless and conversions happen naturally.     Sign up to our free live webinar, ‘2026 SGPT Marketing’, to discover the strategy behind building 5 SGPT gyms in 5 years and get actionable steps to grow your gym this year: When: Wednesday 11th February, 12-1pm UK time Where: Join remotely via Zoom using the link below Who for: SGPT gym owners looking to generate more leads, build their brand and scale their business 👉 Sign up: https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/ 👉 Website: HAMPER Marketing 👉 Instagram: @hamperagency 👉 Email: info@hamperagency.co.uk

    11 min

  6. 5 JAN

    Paid Ads: What to Know for 2026

    Meta ads are constantly changing. What worked a few years ago doesn’t work now - and what works today won’t last forever. In this episode, Miles breaks down what’s actually working for SGPT gyms on Meta in January 2026, based on day-to-day data across HAMPER clients and the growth of their own SGPT gym, INTENT91 to five locations in five years.   He covers the three areas that matter most right now:   1) Targeting Why Miles still strongly recommends manual targeting for SGPT gyms, despite Meta’s push toward Advantage+. He explains where Advantage+ falls down for local gyms, how to avoid wasting budget on the wrong people and how to stay broad without giving up control.   2) Creatives Why creatives are now the biggest differentiator on Meta. Miles dives into ad fatigue, saturation and the importance of producing enough varied, niche-specific creatives to let Meta learn - rather than relying on one campaign and hoping for the best.   3) User experience after the click The overlooked bottleneck. From landing pages to CRMs, automations and follow-up, Miles explains why Meta rewards strong post-click experiences and why poor systems cost gym owners far more than ad spend ever will.   If you want Meta ads to keep working without wasting budget, this episode will give you clear direction heading into 2026. If you want us to stay ahead of the curve for you: Visit www.hamperagency.co.uk Follow us on Instagram: @hamperagency Or get in touch: info@hamperagency.co.uk

    13 min

  7. 29/12/2025

    How We Scaled INTENT91 to 5 Sites

    On this week’s episode of the SGPT Marketing Podcast, host George is joined by a very special guest - his wife and business partner, Emily Branford, COO of INTENT91.   Between them, George and Emily have grown INTENT91 from one small group personal training gym into a five-site operation, all while building teams, systems and a business that supports long-term growth rather than founder burnout. In this conversation, they break down the most important lessons they’ve learned so far - the ones you only really pick up by being in the trenches.   They discuss what changes as you scale, why people and HR become non-negotiable and how learning to manage cash flow properly can be the difference between growth and chaos. George and Emily also talk candidly about bottlenecks - the moments where the business pulls you back into the weeds - and how putting the right structure, roles and leadership in place allowed them to step back and focus on the bigger picture.   You’ll also hear real examples from inside INTENT91, including how having the right team and processes meant George wasn’t dragged into putting out metaphorical fires - something that simply wouldn’t have been possible in the earlier stages of the business.   This episode is a grounded, honest look at what it actually takes to scale an SGPT gym - not just opening more sites, but building a business that works without breaking the people running it.   📲 Connect with HAMPER:  Visit www.hamperagency.co.uk Follow us on Instagram: @hamperagency Or get in touch: info@hamperagency.co.uk

    29 min

  8. 22/12/2025

    How to Balance Life and Business as a Gym Owner

    This week, George dives into a question he was asked on his Instagram story: How do you actually balance life and business as a gym owner?   For him, the answer always comes back to one thing - structure. Once your product is solid, the next step is getting good enough at marketing and sales to generate the revenue needed to hire. Because without revenue, you can’t bring people in. And without people, you can’t create the space needed for balance.   From there, it’s all about building systems and processes that keep standards high and make sure your team knows exactly what to do. This is how you stop being pulled into every issue, every decision, every fire.   George shares a real example: a situation in his own gym that previously would’ve dragged him straight in to deal with it. But now? Thanks to the systems and the team he’s built, the problem was handled internally without him even needing to get involved. That’s the whole point - putting foundations in place so the business can run without you being the bottleneck.   If you want balance, you need infrastructure. You need people. You need systems. And yes - you need enough revenue (which you can absolutely outsource the marketing for) to make all of that possible.   A practical, honest look at what “balance” actually takes as a gym owner.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

    15 min
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About

Welcome to The SGPT Marketing Podcast! A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!

Information

  • Creator
    HAMPER
  • Years Active
    2023 - 2026
  • Episodes
    76
  • Rating
    Explicit
  • Show Website
    SGPT Marketing

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