Author Media Podcasts

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Channel • 4 Shows

Books

Books

Updated weekly
Careers

Careers

Updated 19/03/2019
Christianity

Christianity

Updated 03/12/2025
Christianity

Christianity

Every two weeks

05/02/2025

How to Sell Books From a Table

Have you ever set up a book table and stacked your books neatly, only to walk away with disappointing sales? You're not alone. But there is a better way to sell books from your book table at in-person events. In this week's episode of Novel Marketing, I sit down with Sarah Hickner, an expert in book table sales, to uncover: Common mistakes authors make at book tables (and how to avoid them)Simple tricks to draw readers in without feeling pushyHow to use giveaways, bundles, and book covers to boost salesWhy in-person events aren't just about selling booksWhether you're an introvert or a seasoned seller, listen in or read the blog version to learn how to set up an eye-catching table, use giveaways effectively, craft the perfect pitch, and avoid common mistakes that cost authors sales. Support the show

05/02/2025

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45 min
19/03/2025

How to Craft a Cancel Proof Marketing Strategy

Blog version: https://www.authormedia.com/how-to-craft-a-cancel-proof-marketing-strategy/ A few years ago, getting canceled could end your career. But author cancel culture has changed. Now, it can supercharge book sales. But how? In this week’s episode of Novel Marketing, I spoke with book marketer Christine Eriksen about how an indie author used an unplanned controversy as a powerful book marketing tool…and lived to tell about it. You'll learn: ✅ Why cancel culture is changing and how it could affect you ✅ How to navigate controversy without losing your readers or your sanity ✅ A unique strategy for social media that works for a few authors Don’t let fear of the cancel mob prevent you from doing the work you’re called to do. Learn how to craft a marketing strategy that can withstand an online firestorm. Support the show

19/03/2025

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42 min
06/11/2024

How to Run a Local Book Festival

Sometimes in marketing, it pays to zig when everyone else is zagging. In this digital age, when authors race to do everything online, it's easy to forget the magic of face-to-face interactions. Personal connections can transform your relationship with your readers and fellow authors. A book festival is a fantastic way to meet with readers and writers at the same time in real life. But what is a book festival, and how can you organize one? In this week's episode, I asked Dave Cohen to talk with us about book festivals. He's a British writer with more than four decades of experience writing comedy for the BBC. He saw a void in his community and stepped up to the plate for readers and authors_._ You'll learn · What a book festival is · Three types of book festivals (and which might fit your book best) · How the format could boost your book sales If you've wished for an in-person venue to sell books and connect with readers and authors, listen in or read the blog version and see how you might be able to grant your own wish. Support the show

06/11/2024

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28 min
12/02/2025

Stop Writing Book Series!

If you’re thinking about writing a book series, you might want to reconsider, especially if you’re a new author. That’s not to say you should never write a series, but it can be a risky endeavor, and I can prove it with math. In this week’s episode, I break down why writing a series may limit your potential readership. You’ll learn: The four steps every reader must take for your sequel to sell wellThe math behind why sequels struggle to sellThe hidden dangers of "battered reader syndrome" and how it affects new authorsA pre-series strategy for new authorsIf you’ve ever wondered whether you should commit to a series or focus on standalones, listen in or read the blog post for a fresh perspective and a smarter strategy. Support the show

12/02/2025

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23 min
23/07/2025

How to sell 1,000 books a month

Ever wonder how some authors consistently sell a thousand books a month? What marketing tactics are they using? How can I get those results too? In the latest episode of the Novel Marketing Podcast, I talk with Susan Neal, author of nine books and CEO of the Christian Indie Publishing Association. Susan shares how she layers her marketing efforts—from podcast interviews to press releases—to drive book sales month after month. Here’s a taste of what you’ll learn: Which tactics helped her sell 7,000 books in 8 monthsHow to successfully pitch podcasts, blogs, and media outletsHow to avoid common author mistakes that hinder salesWhether you’re launching your first book or looking to grow sales of your back list, listen in or read the blog version. You’ll be inspired by Susan’s method and eager to try her tactics. Support the show

23/07/2025

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32 min
05/03/2025

Book Promotion in 2025: How AI Gives Authors More Time to Write

It’s 2025, and authors are at war over AI. Some are embracing it, others are retreating to bunkers, and a few think it’s just another passing fad. But amid all the controversy, most authors are missing out on the AI advantage that everyone can agree on: AI can help you market your books, which gives you more time to write. Most of us became authors because we love writing, not because we love marketing. But what if AI could handle some of the heavy lifting for you? What if you could spend less time on book promotion and more time crafting stories? In this week’s episode, I sit down with Alexander Macris, an author, game creator, and expert in AI-powered marketing. We discuss: The AI tools that help authors sell more books (without replacing their creativity) How to use AI to improve book descriptions, pitches, and cover designs The surprising way AI can analyze your data to help you serve your readers Listen in or read the blog version to learn how you can use AI to reclaim your writing time! I’d love to hear your thoughts! Have you used AI in your marketing? Join the conversation in AuthorMedia.Social, a no-drama space where authors share their AI experiences with civility and curiosity. Support the show

05/03/2025

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1 hr
08/10/2025

How to Build an Email List before publishing your novel

Many authors make the mistake of writing a book first and then trying to find readers. This is backwards and rarely works. However, if you follow these three steps, your book will be set up for success. Step #1: Identify your target reader.Step #2: Start growing an audience of readers like that person.Step #3: Launch your book.But how do you find your Timothy? How do you grow your audience? And how do you write the kind of book they'll love? In this week's episode, you'll hear from Josiah DeGraaf, a fantasy author and program director of the Young Writers Workshop, who did exactly that. He found his Timothy, added thousands of subscribers to his mailing list before publishing his first novel, and wrote the book his readers wanted. That strategy set him up for a wildly successful Kickstarter launch and a strong Amazon release. In this interview, you'll discover How to determine who your target reader isStrategies to get you from 0 subscribers to 1,000+How to write a book that your readers feel was written just for them.If you want to launch your book to an eager audience instead of crickets, listen in or read the blog version. Support the show

08/10/2025

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50 min
28/08/2024

How to Deliver Your Book Baby

Authors often refer to their books as "babies." As I've worked in the publishing world with authors and now that we are awaiting the birth of our fourth child, I'm starting to see a lot of similarities between birthing a book baby and a human baby. We can learn a lot about delivering a book baby by looking at the process of delivering a real baby. In this week's episode, you'll gain insight on The author's experience in each stage of book-baby developmentHow to cover the expenses related to holding your book baby for the first timeHow to nourish your book baby and promote healthy growthListen in or check out the blog version of this episode to find out what to expect when publishing a book and what your "book baby" needs for a healthy gestation, birth, and life. Support the show

28/08/2024

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21 min
09/10/2024

The Strategy Behind Reader Super Magnets

Reader magnets are like real magnets. Sometimes, they aren't very magnetic, and other times, they're so magnetic that we can rapidly grow an email list of tens of thousands of readers. A reader magnet is supposed to magnetically draw readers onto your list so that when you have a book to announce, lots of folks are ready and eager to learn more or buy. But what if your reader magnet doesn't seem to be working? In this week's episode, I interviewed Jonathan Shuerger to learn how his company, The Strategic Author, can help authors target their ideal market and create super magnetic reader magnets. You'll learn How to gather intelligence on your target readerWhat questions you should ask to gather useful dataHow to use that intel to create a reader magnet they'll loveListen in or check out the blog post version of this episode to discover why your reader magnet might not be having the impact you want and how you can make it more attractive. Support the show

09/10/2024

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41 min
26/02/2025

The Sci-Fi Zeitgeist Has Shifted – What Authors Need to Know

Science fiction is changing, and so are its readers. The cultural landscape that shaped the last 40 years of sci-fi is shifting, including thoughts about wokeness, AI, WWIII, population, and more. If you're still writing about overused and cliched sci-fi themes, you're missing the mark. In this week's episode of Novel Marketing, we explore: Why climate-change narratives are losing their grip on sci-fi readersHow population change can impact the next big sci-fi storiesThe new role of AI in the sci-fi genreHow today's global conflicts hint at the future of war in sci-fiUnderstanding these shifts will help you write more compelling stories that stand out in a genre desperate for fresh perspectives. Listen in or read the blog version to dive into the essentials of writing a sci-fi novel amidst evolving themes like population collapse and AI advancements. https://www.authormedia.com/the-sci-fi-zeitgeist-has-shifted-what-authors-need-to-know/ Support the show

26/02/2025

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38 min

Author Media podcasts help authors write resonate books, build powerful platforms, and change the world with writing worth talking about. Each show is hosted by Thomas Umstattd Jr. who has been helping independent and traditionally published authors since 2007.

Website

Author Media Podcasts

Top Shows

How to Sell Books From a Table

How to Craft a Cancel Proof Marketing Strategy

How to Run a Local Book Festival

Stop Writing Book Series!

How to sell 1,000 books a month

Book Promotion in 2025: How AI Gives Authors More Time to Write

How to Build an Email List before publishing your novel

How to Deliver Your Book Baby

The Strategy Behind Reader Super Magnets

The Sci-Fi Zeitgeist Has Shifted – What Authors Need to Know

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Author Media Podcasts

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