20/CENT Retail ’s podcast lets you discover different concepts, innovations, the leading industry events, and explores some of the latest trends shaping the retail industry today, and tomorrow.
More retail stories can be found on www.20CENTRETAIL.com (http://www.20centretail.com/)
By Vincent Panneels, Retail Influencer
Edouard Beaucourt, Snowflake: “Data and its use put back the human at the centre”
Data is a topic that nobody in retail can ignore. But do you truly understand the concept? Are retailers going in the right direction? And what about the human factor?
In this episode, I chat with Edouard Beaucourt from Snowflake. Together we discuss the challenges and opportunities linked to data management.
Puck Schaaphok, Pieter Pot: "On track to make the entire grocery chain packaging-free”
Could retail and the food industry function without any packaging? Often, and for various reasons, packagings are seen as a necessity. On top of that, they are a strong marketing tool as well. So, a world without packaging sounds hard to believe.
But in the recent years we have seen the rise of packaging free supermarkets and they prove that a packaging-free grocery chain is possible.
An example of such concept is Pieter Pot. The young Dutch start-up started in 2019 and is active in both Netherlands and Belgium. Recently it reached a serious symbolic threshold: in two years, with their methods, their clients avoided to use 2 Million of packagings. So, what are the secrets to a packaging-free chain? You will hear them in this episode with Puck Schaaphok, Head of Belgium at Pieter Pot.
Alexandre Meynadier, Yper: “The last mile”
The last mile is today a challenge for any retailer when it comes to home deliveries. Many parameters come to play in the equation and we see different solutions proposed by retailers or startup companies.
In this episode, my guest comes from YPER, a dynamic French startup founded in 2016. Alexandre Meynadier, Commercial Director took time to chat with me and explain how the collaborative approach to home deliveries can be beneficial to the last mile challenge.
Jérôme Laurent, Pricinghub : “Retailers often overestimate the price sensitivity of consumers”
Pricing is an important element in your strategy. Instinctively, you might think that the lowest price is the one you have to apply and aim for. But is it so? Maybe price sensitivity is something you should measure? It is quite an interesting topic and to talk about it, my guest is Jérôme Laurent from Pricinghub. Together we chat about how retailers can study, measure and optimize their strategy when it comes to pricing.
Jari Anttonen, Znapio, “The truth is in the store”
In this episode, I chat about field marketing with my guest Jari Anttonen from Znapio, a company specialised in mobile solutions.
When it comes to field marketing, I have quite some experiences. In previous lives, I have been on the road and have had the joy of alternating miles with visits to sales outlets. And I also know what it’s like to have to manage a team of field sales representatives. Those were fun experiences with also some challenges, and one of them was reporting.
So, when I learned about the existence of Znapio, I thought it was interesting to chat with Jari. Together we discuss about the challenges paired with the different ways of collecting and organising data from store visits. And you will also hear that having a solution for such challenges can surprisingly help with your field team's morale.
Mathieu France, Mediafield, "Keep your outdoor advertising simple"
My guest in this episode is Mathieu France, Founding and Managing Partner of Mediafield.
Together we discuss openly about a few of the trends animating outdoor advertising today. Mathieu also shares his advices and explains what your main purpose should be when planning an outdoor campaign.
It was great to record with him as one can hear how passionate he is about his field.
Interesting podcast as it provides good insights to the retail industry…