Addicted to Comms

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De podcast voor en door interne communicatie professionals

  1. Veronique Windey - From Information to Inspiration

    04/11/2024

    Veronique Windey - From Information to Inspiration

    In this episode, we delve into the world of internal communication with Veronique, the Internal Communication Manager at Conway. With 15 years at the company, Veronique shares her insights on the pivotal role of communication in fostering a collaborative and motivated workforce. Over the past three years, she has spearheaded initiatives to enhance communication within Conway, a leading logistics and wholesale company specializing in on-the-go products. Veronique emphasizes the importance of involving employees in the company's mission, going beyond mere information dissemination to truly engage and motivate. A significant part of their strategy includes leveraging their Connect app to facilitate not just operational tasks like leave requests, but also to foster human connections and appreciation within the workforce. The episode also touches on the challenges of reaching a diverse, multilingual workforce across various shifts and locations. Veronique shares how Conway's communication strategy is tailored to accommodate this diversity, using a mix of digital and face-to-face interactions to ensure everyone is aligned with the company's goals. Looking ahead, Veronique discusses the trends in internal communication, highlighting the shift towards more concise, Instagram-style content and the potential of video to convey messages effectively. She also raises a thought-provoking question for fellow communication professionals: how to maintain efficient communication across diverse teams without losing authenticity or message clarity. Join us in exploring how Conway's strategic approach to internal communication not only enhances employee engagement but also drives the company's success.

    41 min
  2. (EN) Fiona Flannery - Navigating the New Era of Internal Comms

    31/08/2024

    (EN) Fiona Flannery - Navigating the New Era of Internal Comms

    In our latest episode of "Addicted to Comms," we had the pleasure of traveling to Zurich, Switzerland, to meet Fiona Flanery, the Head of Internal Communications at Deloitte. This insightful conversation shed light on the evolving landscape of internal communications, particularly in the context of hybrid work environments and technological advancements. Key Highlights: The Importance of Listening and Stakeholder Engagement: Fiona emphasizes starting with listening and understanding the internal landscape. Building relationships with key stakeholders and gaining a seat at the table are crucial for effective communication strategies. Data-Driven Decision Making: Modern internal communications rely heavily on data. Leveraging data helps in crafting targeted communications and making informed decisions, ensuring that messages resonate with their intended audiences. AI and Future Trends: The conversation delved into the potential of AI in enhancing personalization and efficiency in internal communications. While there are apprehensions about AI, its role in operational tasks could free up time for more strategic initiatives. Tailored Communication Across Generations: With a diverse workforce, including Millennials and Gen Z, internal communicators must tailor their strategies to meet varying expectations and consumption preferences. This involves not just what is communicated, but how it is delivered. Employee-Generated Content: Fiona shared insights on the growing trend of employee-generated content, which adds authenticity to internal communications. She discussed the challenges and benefits of managing this content while maintaining control and governance.

    37 min

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De podcast voor en door interne communicatie professionals