AI-Driven Marketer: Master AI Marketing To Stand Out In 2026

Dan Sanchez
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  • MARKETING
  • WEKELIJKS BIJGEWERKT

I'm just a marketer on a mission to master AI in 2026 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

  1. AI Can Find Your Buyers. Only You Can Earn Their Trust

    2 DGN GELEDEN

    AI Can Find Your Buyers. Only You Can Earn Their Trust

    Get the B2B Buyer Experience Report: https://6sense.com/science-of-b2b/buyer-experience-report-2025/ In this AI marketing podcast episode, Dan Sanchez sits down with Kerry Cunningham, Head of Research & Thought Leadership at 6sense, to dissect the current B2B buying landscape and how AI is completely reshaping it. They dive deep into new findings from the Buyer Experience Study and what they mean for both B2B and B2C marketers. Whether you're selling to businesses or consumers, this episode unpacks the buyer journey in ways that will change how you think about pipeline, brand building, and long-term marketing strategy. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned 6sense - https://6sense.com B2B Buyer Experience Report from 6sense: https://6sense.com/science-of-b2b/buyer-experience-report-2025/Timestamps 00:00 - Why B2C marketers should care about B2B buyer research 03:05 - Introducing the Buyer Experience Study and how it originated 06:45 - Breakdown of B2B buying stages and shocking distribution stats 10:32 - The myth of buyer exploration: decisions are made way earlier 15:18 - Why your sales team is too late if you're not on the shortlist 20:00 - Understanding buyer behavior and the 77% top vendor stat 24:50 - Why preferred vendor changes don’t usually change the deal 30:40 - The deadly mistake of ignoring early-stage buyers 35:15 - Using AI to detect in-market accounts and content needs 42:00 - How to build content for every role in the buying group 46:05 - The HubSpot and Marketo inbound strategy case study 50:40 - Reframing how we define leads and contacts 56:10 - What the next-gen CMO is doing right now to win later 01:00:45 - Relationships still matter, but AI can amplify them

    38 min
  2. Why AI Alone Can't Find Real Pain (But This Combo Can)

    3 DGN GELEDEN

    Why AI Alone Can't Find Real Pain (But This Combo Can)

    Should You Start a Podcast? Take the Assessment: https://AIdrivenmarketer.com/pod In this AI marketing podcast episode, Dan Sanchez and Ken Freire explore what it really means to be "relevant" on social media by becoming a "problem hunter." They break down how to find and prioritize real pain points your audience is experiencing—not just surface-level trends—and why this skill is foundational for building thought leadership and influence in the AI age. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned Deep Research Toolkit - https://go.danchez.com/deep-research-toolkit AI-Driven Marketer Podcast Assessment - https://AIdrivenmarketer.com/podTimestamps 00:00 — What "relevance" really means for content creators 01:48 — The idea of becoming a "problem hunter" 03:53 — Why most content doesn't resonate 05:36 — How to mine social media for real pain points 06:58 — Turning passive scrolling into strategic research 09:18 — The power of customer conversations for deeper insight 13:29 — Using customer interviews to spot trends 16:26 — Using AI deep research prompts to surface audience pain 23:12 — How to prioritize pain using RFM analysis 27:51 — The difference between counseling and content relevance 32:14 — When and how to address deep vs. frequent pain points

    31 min
  3. The Simple Social Strategy That Quietly Builds Authority

    4 DGN GELEDEN

    The Simple Social Strategy That Quietly Builds Authority

    In this AI marketing podcast episode, Dan Sanchez and Ken Freire unpack what it really takes to become an authority on social media in today’s chaotic content landscape. They break down the popular but vague "document, don't create" strategy and reshape it into something far more actionable: "learning in the light." Whether you're starting your thought leadership journey or rebooting it, they map out exactly how to build credibility by being a visible, humble learner. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nTimestamps 00:00 - Why Gary Vee's "document" advice misses the mark 01:44 - The evolution of social media from quotes to "interest media" 03:51 - What still works: authenticity and storytelling 04:22 - How to choose what to post: be helpful, not vague 06:10 - The power of asking questions vs. giving advice 09:09 - Vulnerability vs. oversharing: where to draw the line 13:06 - Why optimism is essential for authority 14:29 - Fit2Fat2Fit and the "journey to mastery" model 16:08 - Should you share failures too? Yes, with the right frame 19:19 - The post formula: Why > What > How > Question 21:22 - Team Quantity: post more to get better 23:17 - Don’t just post, comment: LinkedIn/X engagement hacks 28:42 - Comments are content too: the hidden benefit 29:41 - Avoiding burnout: the 90-day sprint method 31:25 - Building your idea flywheel 33:53 - Sharing wins without sounding like a bragger 36:08 - The next step: from expert to contributor

    37 min
  4. The Practical Path to Authority: How Real Experts Earn Influence

    5 DGN GELEDEN

    The Practical Path to Authority: How Real Experts Earn Influence

    Should you start a podcast? Find out: https://aidrivenmarketer.com/pod In this AI marketing podcast episode, Dan Sanchez unveils his "30-30-30" blueprint for becoming a thought leader. If you've ever wondered how to actually grow your authority in a niche without spending years doing it, this episode breaks it down into a simple (not necessarily easy) system: read 30 books, interview 30 experts, and publish 30 content pieces on a single topic. Dan and co-host Ken Freire talk through the step-by-step approach and why it works so well, especially for marketers looking to stand out. My Favorite AI Tools: Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned: ChatGPT Deep Research Mode – https://chat.openai.com/ AIDrivenMarketer.com/pod Assessment – https://aidrivenmarketer.com/pod Google Alphabet Soup Keyword Method – https://www.google.com/ Reddit – https://www.reddit.com/ Quora – https://www.quora.com/Timestamps: 00:00 – Why everyone secretly wants to be a thought leader 01:55 – The case for becoming a student before becoming a teacher 03:00 – What is the 30-30-30 plan? 04:30 – How to pick a niche topic (and why it matters) 05:48 – Why reading all the books is the first step 07:26 – How Dan accidentally became an authority using this method 10:00 – Alternatives to reading (and why books still matter most) 14:00 – Skimming smarter: how to speed up your book intake 16:30 – What to do if you don’t like reading 18:00 – What counts as a "niche"? Defining the right scope 19:22 – Sequencing: reading, interviews, then content 20:00 – Why interviews are key to deepening expertise 21:43 – The low bar of becoming an expert (and why few people reach it) 25:15 – When to start sharing: Day 1 27:00 – Should you podcast or write? (Pick your medium) 28:46 – How to interview without starting

    45 min
  5. Be a Student If You Want to Lead (Even If You're Already an Expert)

    6 DGN GELEDEN

    Be a Student If You Want to Lead (Even If You're Already an Expert)

    Is a podcast right for you? Take the assessment to find out: https://aidrivenmarketer.com/pod In this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire take a skeptical look at how authority is claimed (and faked) online in 2025. In a world where everyone seems to be positioning themselves as a thought leader, Dan presents a counterintuitive approach to standing out: embrace the role of the student. Through stories from his own career and examples like Michael Hyatt, Dan unpacks how publicly learning out loud builds more trust and real authority than posturing ever could. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Michael Hyatt - https://michaelhyatt.com/ Sweetfish Media - https://sweetfishmedia.com/Timestamps 00:00 - The Rise of SkepticismDan and Ken talk about how the rise of AI and personal branding has made everyone skeptical of authority online. 02:25 - Becoming a Thought Leader in a Noisy WorldDan introduces the challenge: how do you build real authority when everyone is making expert claims? 03:30 - The Counterintuitive Solution: Be a StudentWhy adopting the posture of a student is more trustworthy and effective than calling yourself an expert. 05:00 - Dan's Origin Story with Account-Based MarketingHow Dan became an authority in a space he knew nothing about by documenting his learning journey. 07:24 - Learning Out Loud Builds TrustThe invisible transition: from curious student to trusted authority, without ever making a bold claim. 10:08 - The Danger of Faking ExpertiseKen shares a story of spotting a faker on LinkedIn and why people crave authenticity. 11:51 - The Psychology Behind Student PositioningDan explains how humility disarms skepticism and invites trust. 14:36 - The Never-Ending Student MindsetWhy you never need to graduate from student mode, even when the world starts calling you the expert. 15:08 - Michael Hyatt: The Model StudentKen highlights how Michael Hyatt keeps reinventing himself by always learning first and teaching second. 17:40 - What's Next: 30-30-30 and Learning in the LightDan previews practical strategies to apply this approach and become a student in public.Ready for me to move on to the next step and write title options?

    19 min
  6. As Chaos Grows Learn to Lead Through the Noise

    8 NOV

    As Chaos Grows Learn to Lead Through the Noise

    In this AI marketing podcast episode, Dan Sanchez and Ken Freire tackle the often cringe-inducing but crucial topic of thought leadership in the age of AI. They explore why the term gets a bad rap, how to redefine it with authenticity, and why standing out is more important now than ever in a sea of AI-generated, commodity content. They map out a practical path from professional to authority and argue that the world desperately needs more people willing to bring clarity, not confusion. My Favorite AI Tools: Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned: Homo Deus by Yuval Noah Harari - https://www.ynharari.com/book/homo-deus/Timestamps: 00:00 – Why thought leadership is awkward but necessary 01:00 – Defining authentic authority in the age of AI 03:00 – Why you can’t call yourself a thought leader 04:00 – Redefining thought leadership as deliberate influence 06:30 – Is there even room for more thought leaders? 08:00 – Why clarity is the antidote to content overload 10:00 – How Hormozi simplifies marketing for real impact 13:00 – The real path: from professional to expert to contributor to authority 18:00 – Why positioning as a student builds stronger authority

    19 min
  7. The Secret AI Power Hiding Inside Google Sheets

    7 NOV

    The Secret AI Power Hiding Inside Google Sheets

    In this AI marketing podcast episode, Dan Sanchez and his brother Travis dive deep into the latest AI-powered capabilities in Google Sheets and how they're revolutionizing everyday marketing workflows. From automated spreadsheet completion to real-time data analysis and reporting, Dan shares specific examples of how Gemini is saving hours of work and turning spreadsheets into smart, dynamic tools. Whether you're managing content calendars or analyzing survey responses, this episode reveals how AI is transforming how marketers use spreadsheets. My Favorite AI Tools: Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all-in-one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned: Google Sheets Gemini AI - https://workspace.google.com/blog/product-announcements/duet-ai-in-google-sheets Clay (for AI data enrichment) - https://www.clay.com/ Gamma (AI-powered presentation tool) - https://gamma.app/ Turning your podcast into social posts: https://smack.fmTimestamps: 00:00 - Do you love spreadsheets? The kind of marketer that says a lot 02:00 - AI in Google Sheets is finally a real workflow enhancer 04:30 - Dan shares how Gemini filled in an entire Bible study worksheet 06:30 - When Gemini hallucinates: where AI in Sheets still falls short 08:15 - Use Gemini as a cell-level formula to categorize qualitative survey data 11:30 - Reporting magic: Gemini pulls podcast view data from multiple tabs and summarizes it 14:30 - The future of automating social media analytics with AI + Chrome 17:30 - Why High Level's fixed pricing and Google Sheets integration is a game-changer 21:00 - Turning podcast episodes into book chapters using Gemini 27:00 - Emotional processing and marriage fights: a surprising use case for AI 31:00 - Viral post: Claude cuts $195K hospital bill down to $33K 35:00 - Using AI for second opinions on legal and financial documents

    36 min
  8. Your Unfair Advantage AI Can't Fake

    6 NOV

    Your Unfair Advantage AI Can't Fake

    Should you start a podcast? Take the free assessment:  https://AIdrivenmarketer.com/pod In this AI marketing podcast episode, Dan Sanchez and Ken Freire break down how your personal core values are your greatest unfair advantage in the age of AI. While AI can mimic tone, produce content, and automate tasks, it can never replicate your deep convictions, beliefs, or lived experiences. They walk through a step-by-step roadmap for identifying and clarifying your core values and how to turn them into magnetic forces in your marketing, leadership, and business. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all-in-one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Core Values Word Bank: AI-driven Podcast Fit Assessment - https://AIdrivenmarketer.com/podTimestamps 00:01 – The human edge over AI: core values and lived experience 01:19 – What your "why" really is and why most people lose sight of it 02:32 – Why core values are your differentiator in a sea of AI sameness 05:20 – Ken's journey: discovering and teaching core values 06:53 – What core values are (and aren't) 10:19 – Ken’s 5-part framework: Believe, Become, Build, Belong, Bless 15:05 – Using life stories and reflection to uncover values 19:14 – The "Reality Audit": time, money, energy, and fear as value indicators 23:14 – How to shortcut the process using ChatGPT 26:19 – Final step: aligning and refining your true top 5 core values 30:32 – Core values in marketing: bring them to life with stories 35:29 – 3 key stories every marketer should craft to express values 38:14 – Add the story of transformation to the mix 39:36 – Stories across your content make your values unmistakable 40:46 – Getting help: AI can assist, but humans help discern your truth

    41 min
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I'm just a marketer on a mission to master AI in 2026 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

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