B2B Strategy

Dylan Ciaccio
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Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.

  1. 23: The 95:5 Rule, Category Entry Points, & Brand Advertising w/ The B2B Institute

    08/11/2024

    23: The 95:5 Rule, Category Entry Points, & Brand Advertising w/ The B2B Institute

    We've invited Haley Pierce, the Sr. GTM Lead at the B2B Institute, to go into the nuances of how B2B buyers really buy, when they buy, and how to do our B2B advertising based on their research. The CMO Scorecard: The CMO Scorecard Haley's Linkedin: Haley Pierce | LinkedIn Category Entry Points: Category Entry Points In A B2B World SAS Viya Case Study: SAS’ Edge Case: SAS' Journey from Convention to Creativity | LinkedIn

    38 min

  2. 30/10/2024

    22: Gifting: How To 3x Booked Meeting Rates And 1.8x Win Rates

    How can you get a meeting with anyone? How do you get meetings booked with complete strangers? You break the pattern. Give personalized gifts - yes, physical gifts. The CEO of Sendoso, Kris Rudeegraap, walks us through why and how to use strategic gifting as an outreach strategy.

    25 min

  3. 06/09/2024

    21: How To Market The Problem You Solve and Own A Category w/ Christopher Lochhead

    The godfather of Category Design, Christopher Lochhead, joins Dylan to discuss why no one cares about your brand or solution unless you first make it about them and their problem.

    34 min
  4. 20: How Teamwork.com Stood Out In A Crowded B2B Category With Problemotional Advertising

    22/07/2024

    20: How Teamwork.com Stood Out In A Crowded B2B Category With Problemotional Advertising

    How do we differentiate in a crowded B2B category? How do we become the brand that's remembered as the solution to a problem when buyers are ready to buy? How do we produce an ad that our ICP wants to share with others? We talk to Jenny Hayes from Teamwork.com to see how they're doing B2B Problemotional Advertising and how you can do the same at your own B2B company. The link to The Client video: https://youtu.be/sh1mkZFfl-k?feature=shared Jenny's Linkedin: Jenny Hayes | LinkedIn

    39 min
  5. 19: The Failed B2B Ad Medium: You Can't Bore Strangers Into Listening & Remembering (Problemotional Advertising)

    15/07/2024

    19: The Failed B2B Ad Medium: You Can't Bore Strangers Into Listening & Remembering (Problemotional Advertising)

    How do you get your marketing message heard, remembered, and shared? The message is what influences buying, but what if it's ignored and forgotten? In this episode, Dylan explains how B2B ads need to communicate in an emotional way about the problem we solve.  Here's the link to the article if you prefer to read: https://blackcamel.agency/humphub-research/the-failed-b2b-ad-medium-you-cant-bore-strangers-into-listening-remembering/

    20 min
  6. 18: The Failed B2B Ad Message: Your Solution Is Not A Solution Without A Problem (Problemotional Advertising)

    20/06/2024

    18: The Failed B2B Ad Message: Your Solution Is Not A Solution Without A Problem (Problemotional Advertising)

    Advertising is a battle for perception in the buyer's mind. And there's only 2 types of perceptions that really matter. How are they created? How does it affect the entire business' success?  If you prefer to read the article or watch the video: https://blackcamel.agency/humphub-research/the-failed-b2b-ad-message-your-solution-is-not-a-solution-without-a-problem/

    25 min
  7. 17: How To Know If Your B2B Ads Have The Wrong Message & Wrong Medium (Problemotional Advertising)

    20/06/2024

    17: How To Know If Your B2B Ads Have The Wrong Message & Wrong Medium (Problemotional Advertising)

    Attention Repellent Ads Virus is a Hierarchically Transmitted Disease (HTD). It spreads from the top to bottom - from C-Level to the ones creating the ads. And if you don’t use protection, the whole ad campaign will catch it. Symptoms include irritated CFO, swelling of ad spend, and in many cases, painful death of marketing budget. In this episode, we compare Attention Repellent Ads (solution-focused communicated rationally) and Problemotional Ads (problem-focused communicated emotionally). Here's the link if you'd prefer to watch the video or read the article: https://blackcamel.agency/humphub-research/the-attention-repellent-ads-virus-how-to-diagnose-it-avoid-b2b-ads-that-create-campaign-budget-waste/

    15 min
  8. 16: Why Most B2B Advertising Fails: Buying Journey Misalignment and Attention Repellent Ads (Problemotional Advertising)

    17/06/2024

    16: Why Most B2B Advertising Fails: Buying Journey Misalignment and Attention Repellent Ads (Problemotional Advertising)

    Why are B2B Problemotional Ads needed? What is Buying Journey Alignment? What are Attention Repellent Ads? What causes most B2B ads to waste ad budget? In this episode, Dylan records reading from our research article on a massive problem in B2B advertising we've found. If you prefer to watch the video or read the article, click here: https://blackcamel.agency/humphub-research/why-most-b2b-advertising-fails-in-2024/

    15 min
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About

Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.

Information

  • Creator
    Dylan Ciaccio
  • Years Active
    2023 - 2024
  • Episodes
    22
  • Rating
    Clean
  • Show Website
    B2B Strategy