Better Done Than Perfect

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The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

  1. 25/04/2025

    Marketing Channels vs Programs with Asia Orangio

    Why should your marketing evolve into programs? In this episode, we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and more. Visit our website for the detailed episode recap with key learnings. DemandMavenIn Demand Episode 26: What is the SaaS Black Hole?Managing SaaS Growth with Asia OrangioUserlist’s email examples postsSignWell – example of a good SEO programAmplitude, Google Analytics 4, SegMetrics – marketing attribution toolsMetabase – business intelligence toolDovetail, Cognism, Balsamiq, Drift – good marketing program examplesMagicLibrary – ideas for adsProfitWell’s hot sauce campaignFollow Asia on Bluesky and LinkedInThe Work by DemandMaven on SubstackThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes. SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

    50 min

  2. 28/02/2025

    The Impact Mindset with Connor Joyce

    How can the Impact Mindset improve your product development process? In this episode, we talk to Connor Joyce, senior user researcher at Microsoft and author of Bridging Intention to Impact. You'll learn why you need to ask if your product is really working, the five success metrics for products, some approaches to collecting behavioral data, and more. Visit our website for the detailed episode recap with key learnings. Bridging Intention to ImpactDesired Outcome LabsFollow Connor on LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes. SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

    39 min

  3. 24/01/2025

    Bullseye Customer Research with Michael Margolis

    How do you narrow down to your perfect customer? In this episode, we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and more. Visit our website for the detailed episode recap with key learnings. Learn More Faster – Michael’s bookFollow Michael on LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes. SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

    30 min

  4. 20/12/2024

    Product SEO with David Pasztor

    When should you start investing in product SEO? In this episode, we talk to David Pasztor, founder of UX studio and Ranking Raccoon. You'll learn why they built a platform for link collaboration, how to target transactional keywords, how they’re doing SEO for their own product, and more. Visit our website for the detailed episode recap with key learnings. UX studio – David’s companyUXfolio, Copyfolio, Archifolio, Ranking Raccoon – their productsRanking Raccoon email exampleBuilding Two-sided Marketplaces with John DohertyCheck out Ranking RaccoonFollow David on LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes. SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

    27 min

  5. 22/11/2024

    Storytelling in SaaS with Stephen Steers

    How can you leverage storytelling in SaaS sales and marketing? In this episode, we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more. Visit our website for the detailed episode recap with key learnings. Superpower Storytelling – Stephen’s bookPR Strategies for Founders with Sneha SaigalGet Stephen’s resources for podcast listenersFollow Stephen on LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes. SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

    39 min

  6. 18/10/2024

    Managing Priorities with Harry Max

    Are humans inherently bad at managing priorities? In this episode, we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more. Visit our website for the detailed episode recap with key learnings. Managing Priorities – Harry’s bookThe Eisenhower MatrixRICE, ICE – scoring models for prioritizationPrune the Product Tree MethodInnovation Games – a book by Luke HohmannAnalytic Hierarchy ProcessThe Max Priorities PyramidThinking in Bets – a book by Amy DukeHow I Master Productivity with the “Mise en Place” MethodFollow Harry on LinkedInVisit Harry’s websiteThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes. SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

    37 min

  7. 20/09/2024

    Implementing Self-service SaaS with Franciska Dethlefsen

    How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more. Visit our website for the detailed episode recap with key learnings. AmplitudeAmplitude AcademyAmplitude CommunityCheck out their Plus PlanRead more about their Startup ProgramFollow Franciska on LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes. SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

    34 min

  8. 16/08/2024

    Measuring Paid Media for SaaS with Barbara Galiza

    How do you measure the effectiveness of your paid media campaigns? In this episode, we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more. Visit our website for the detailed episode recap with key learnings. Data Discrepancies in Marketing SourcesSnowplow, Segment – data platformsDecoding Marketing Mix Modeling: A Complete GuideGeoLift, Holdout – types of testsMeasuring the ROI of Email with Claudiu MurariuThe consequences of privacy features and regulations for consumers021 NewsletterFollow Barbara on LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes. SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

    36 min
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About

The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

Information

  • Creator
    Userlist
  • Years Active
    2020 - 2025
  • Episodes
    87
  • Rating
    Clean
  • Copyright
    © Better Done Than Perfect by Userlist
  • Show Website
    Better Done Than Perfect