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It's This Week in Bourbon for May 4th 2024. Beam Suntory is now Suntory Global Spirits, Blue Note Bourbon has announced a multi-year partnership as the official bourbon of Major League Pickleball, and Whiskeyland Season 1 premiers on May 14th.Show Notes:
Beam Suntory is now Suntory Global Spirits

Blue Note Bourbon has announced a multi-year partnership as the official bourbon of Major League Pickleball

Bulleit launches Don't Trash Glass

Elijah Craig's Official Bourbon Cocktail of the 2024 PGA Championship at Valhalla, The Elijah Craig Mulligan

Whiskeyland Season 1 premiers on May 14th

@suntoryglobalspirits @bluenotebourbon @majorleaguepb @bulleit @elijahcraig @pgatour @whiskeylandtv

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It's Bourbon Community Roundtable #93 and this time we're talking about vintage labels. We've seen a resurgence of them over the past few years and there are more coming out from big distillers and smaller lesser known brands. I wanted to ask if there is any value in doing this before focusing on something more modern. There is a feeling of nostalgia but it also made me think about movie reboots and if all the good ideas are taken.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about used barrels with rye whiskey.

What value is there in reviving old labels?

NDPs or small craft producers taking something from a family lineage

NDP or craft just to have a story

azerac doing the Pre-Pro bottle labels

Big names like Beam now doing 16yr OGD



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On this Whiskey Quickie by Bourbon Pursuit, we review Frey Ranch Single Grain Series 100% Wheat Whiskey. This 3 year old whiskey is 100 proof and $55 MSRP (375mL). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for April 26th 2024. Master Distiller Alex Castle will be leaving Old Dominick, the bourbon spirits market size to rise up to US$12 billion by 2030, The WoodWork Collective and David Jennings announce Raconteur Rye.Show Notes:
Master Distiller Alex Castle will be leaving Old Dominick

Give 270 has a new giveaway

Three Chord Bourbon x Allman Brothers Band

Shelter Distilling expands to Montrose, Colorado

ourbon Spirits Market Size to Rise up to US$12 Billion by 2030

A ransomware attack on a Swedish logistics company

London Marathon runner tasted a different glass of wine each mile of the race.

Garrison Brothers Lady Bird

J. Mattingly 1845 Distillery Combat Infantry Badge (CIB) Bourbon

Bulleit 12-Year-Old Rye Whiskey

Derby City Gaming and Hotel “Thoroughbred Collection”

New Riff Silver Grove Bourbon and Silver Grove Rye

Basil Hayden Subtle Smoke

LuxRow Blood Oath Pact 10

Chattanooga Whiskey Founder’s 12th Anniversary Blend

Two Souls Spirits Spring 2024 release

The WoodWork Collective and David Jennings Raconteur Rye

@olddominick @give270 @threechordbourbon @shelterdistilling @garrisonbros @jmattingly1845 @bulleit @newriff @basilhayden @luxrowdistillers @chattwhiskey @rarebird101

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This is a question that has plagued me for quite some time and it was inspired by my wife. Ryan and I continuously evaluate brands as we compare what works and what doesn't when it comes to consumers. We get caught in this trap of continually pivoting as we see other brands catch fire because of a bottle design or some element. So my wife asked me, Kenny, are you are whiskey company or a marketing company? It caught me off guard and I really had to think about the broader landscape so I wanted to make an episode where we talk about what it takes to be a whiskey company versus a marketing company. There's probably a lot of brands out there that think of themselves as a whiskey company but in reality they are a marketing company. Here's the thing, there's no wrong answer. Marketing plays a crucial role in whiskey and it could be the marketing that's in your face through point of sale, it could be bottle shapes, or even the lack of marketing to keep the mystique alive. I thoroughly enjoyed this conversation and it probably requires us to hit this topic again in the future if you send us your feedback.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about Maker's Mark and their role in bourbon resurgence.

Where do you spend your first initial investment?

Does the liquid even matter?

Does having special distillation, heirloom grains, or anything else really matter?

Can a big distiller be considered a marketing company?

When a big distiller creates the same label with different colors and proofs, is that about the whiskey?

How do you transition from being a marketing company to a whiskey company?

Does it matter if you're getting it from one source like everyone else?

Do you need to cater to the neophytes or the mass consumer market?

If Fred Minnick starts a brand would you put your money in marketing or the whiskey?

Can you be a whiskey company if you are using MGP?

Is a lack of marketing considered marketing?



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On this Whiskey Quickie by Bourbon Pursuit, we review High N' Wicked Kentucky Straight Rye Whiskey. This 5 year old whiskey is 98.2 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.