The 10Xer Club Podcast

10Xer Club

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Unfiltered and unhinged conversations with 10X Marketers.

28-11-2024

Building & Scaling Agencies with Rajiv Chatterjee (ZeroFifty, Tilt, Lintas) - 10Xer Club Podcast #10

Rajiv is the kind of advertising professional you’d love to share a cup of tea (or perhaps something stronger) with. Having led teams at Lowe Lintas, he then took the entrepreneurial leap, co-founding Tilt and now ZeroFifty. In this must-listen episode, he dives into the art of hiring and retaining creative talent, winning your first clients, and mastering the elusive skill of bringing the "outside in." Hosted by Harinder Singh Pelia Get access to the top marketing minds of the country at the 10Xer Club.

49 min
19-11-2024

How to Thrive in Marketing - Krishnendu Dasgupta (TATA Play, Head of Marketing) - 10Xer Club Podcast #9

Krishnendu Dasgupta knows the FMCG game inside out, from detergent wars to snack takeovers at HUL. He’s the kind of marketer who can spot a trend before it hits the shelves. No jargon, no fluff - just sharp strategies and a knack for making everyday brands impossible to ignore. Watch him talk about all that he has learned about growing in marketing careers. Hosted by Harinder Singh Pelia The 10Xer Club Podcast - Episode 8.

1 u
09-11-2024

How Marketers Remain Relevant with Ameya Velankar (UBER, Head of Marketing, India SA) 10Xer Club Podcast #8

Ameya Velankar is a marketing powerhouse currently leading the charge at Uber India SA. This guy's got some serious chops, with over 15 years in the game at big names like SC Johnson and Marico. Watch him in this episode talking about marketing careers, how CMOs remain relevant, how hiring should be done and his mental models on appointing agency partners. Hosted by Harinder Singh Pelia.

38 min
20-10-2024

Influencer Marketing, Content & Gaming with Hari Krishnan (MD, Publicis Content) -10Xer Club Podcast #7

After 32 years in advertising, Hari Krishnan currently runs the content mandate for the Publicis group in India. Watch him talk about Influencer Marketing, Content IPs and Gaming in this super insightful chat. Hosted by Harinder Singh Pelia

1u 4m
20-10-2024

Marketing credit, insurance & CMO scams with Ashish Tiwari (CMO, Home Credit) - 10Xer Club Podcast #6

Ashish Tiwari currently heads the marketing function at Home Credit and has held leadership positions in Future Generali Life Insurance and Hero Cycles. Catch the candid conversation where we talk about marketers' eccentricities and the great CMO scam. The 10Xer Club Podcast. Hosted by Harinder Singh Pelia

52 min
20-10-2024

Building Communities like Harley-Davidson with Pallavi Singh (HD, BMW, MG) - 10Xer Club Podcast Ep.5

Pallavi Singh is an auto marketing powerhouse who’s left her mark on brands like Harley Davidson, MG, BMW, and Yamaha—and now she’s steering the ship at Vida World. With a knack for blending art and science, she crafts killer digital-first strategies that elevate premium market experiences. From building new categories to driving community-led innovation, she’s all about pushing boundaries and delivering impact.

53 min
09-09-2024

Building Trusted MEDIA brands with Kaustuv Chatterjee (Times of India): 10Xer Club Podcast #4

Kaustuv Chatterjee is the man behind the overall performance and growth of the most trusted news brand in India, Times of India. In this episode, we discuss how Indian advertising has arrived on the global stage, the key challenges of marketing a brand like TOI, the podcasting scene in India and why young marketers confuse the importance of brand marketing and often run behind performance tactics only.

41 min
25-08-2024

Air Force to Marketing: Pranesh Urs (Head of Marketing, Ather) and his journey full of insights - The 10Xer Club Podcast: Episode 3

Pranesh is a force to be reckoned with—literally. I first connected with him when he was steering a major marketing pod at Samsung. Now, he’s shifting gears in the EV world with Ather, a brand that’s redefining the future of mobility in India. After an impressive stint in the Indian Air Force, followed by agency life, and then consumer electronics, Pranesh brings a unique perspective to the table. Tune in for the insights!

1u 4m
12-08-2024

Building Food Brands in India with Kunal Malhotra (CMO, Taco Bell, Ex-Nestle, Coca Cola India) - 10Xer Club Podcast Episode 2

In the second episode of the 10Xer Club Podcast, we talk with Kunal Malhotra, CMO of Taco Bell India, who has been instrumental in building some of India's most beloved food brands, including Nescafé, Munch, Milky Bar, Éclairs, Polo, and Maaza. We discuss brand building in the QSR space, strategies for succeeding on aggregators like Swiggy and Zomato, how Kunal and his team attempted to shift India from a tea-drinking to a coffee-drinking nation during his time at Nescafe, his mental models on hiring and learning in marketing, and much more. Get Access to amazing people and amazing learning at 10xer.club

55 min
31-07-2024

Finding your Purpose as a Marketer | The 10Xer Club Podcast - Episode #1 with Rashi Goel

Rashi is amazing! She has worked on some of India's most loved brands while at Nestle, Amazon, Unilever, Coca Cola and other top ships. And now she's helping brands and marketers find their zone of mastery through her work as the Founder of Performonks. Check out the first episode of the 10Xer Club Podcast. Produced with love by Richa Wadhera. Also, if you're a marketer looking to change orbits, do consider joining the 10Xer Club - Marketing's new inner circle. Happy listening.

53 min

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