She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.

Andee Hart

Are you a faith based business owner that feels awkward at best when talking about your product or service? Most people cringe when they hear the word "sales", but the reality is we are all selling something everyday.   She Sells Differently is the podcast for product-based business owners, makers, handmade sellers, and female entrepreneurs who are ready to sell confidently, grow their retail buyer partnerships, and build a business from a place of integrity rather than pressure. Host Andee Hart brings nearly two decades of corporate sales leadership experience into conversations designed specifically for the small business owner in the trenches.  Each episode delivers practical sales and marketing strategy, insight into buying behavior, Faire wholesale tips, and the mindset shifts that help you stop overthinking and start growing your product brand. This show will provide answers to questions like: How do I get my products onto boutiques shelves and retail stores?What is the best way to start selling wholesale?How do I use Faire Market to grow my product business?How do I sell without feeling salesy or pushy?How do I grow my product-based business consistently?What sales strategies actually work for makers and handmade sellers?How do I grow past selling my products on Etsy?What are some demand generation strategies for my product launches?How do I overcome imposter syndrome as a small business owner?How do you integrate faith in business?  If you're ready to grow your product business with strategy, confidence, and a whole lot less second-guessing, you're in the right place. Settle in and learn the art of selling differently. 

  1. 4 days ago

    Ep 227: Your "Slow" Month Might be your Best One (but You're Ignoring this One Thing)

    Send us Fan Mail Ever feel like you’re working hard on your shop but just guessing at what actually moves the needle? In this quick episode, Andee pulls back the curtain on the one thing most product-based business owners avoid — their data — and shows why that avoidance is quietly capping their growth. Through two real client stories, she reveals how the right numbers turn “I think” into “I know,” and how that shift creates clarity, strategy, and sales. This is a permission slip to stop flying blind, told with zero shame (Andee’s been guilty of it too). KEY TAKEAWAYS •     You can’t grow strategically or sustainably while ignoring your data — guessing isn’t a strategy. •     A high conversion rate on low views is a hidden goldmine: people already want the product; it just needs more eyes. •     Optimize listings with the keywords retailers actually search, then test the conversion rate in 2–4 weeks to confirm visibility went up without conversion dropping. •     Your assumptions about your business (“that month is always slow”) are often wrong — the data tells the real story. •     Don’t ignore the data, but don’t hate it either. It’s the source of clarity and strategic direction. Resources & Links  👉🏼 Apply for the Faire Accelerator 👉🏼  Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!   👉🏼 Best SEO Tool to drive organic traffic to your website   👉🏼 My favorite email marketing platform   ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.   Connect with Andee Hart @ She Sells Differently   💻Website   🎥 Youtube   📱Instagram   🎯SSD FB Community

  2. 8 Jul

    Ep 226: The Wholesale CEO Mindset: 5 Shifts Every Product Business Owner Needs

    Send us Fan Mail 👉🏼 Apply for the Faire Accelerator Most product-based business owners who struggle with wholesale aren't struggling because their products aren't good enough. They're struggling because they're still operating from the wrong identity. In this episode, Andee Hart names the maker-to-CEO gap that quietly caps wholesale growth, and delivers five practical, identity-level shifts to close it. Key Takeaways •       The gap between makers who stall and wholesale brands that grow is rarely about products — it's about identity. •       Your wholesale pricing must be built from COGS up, not from feelings or competitor comparison. If a retailer keystones your price and your margins collapse, you have a foundation problem. •       Writing out your product's 'retail case' — why a boutique owner needs it, what it does for her customers and her bottom line — is the fastest way to replace hope with certainty. •       A sales system doesn't have to be complicated. Answer five questions: Who am I targeting? How am I reaching out? What am I saying? How am I following up? What does my Faire shop do to convert? •       You don't build confidence first and act later. You build the system, and the confidence comes from the action.   Resources Mentioned Episode 224: Stop Losing Money Faire Market: 2 Pricing Hacks That Protect Your Margins Resources & Links  👉🏼 Apply for the Faire Accelerator 👉🏼  Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!   👉🏼 Best SEO Tool to drive organic traffic to your website   👉🏼 My favorite email marketing platform   ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.   Connect with Andee Hart @ She Sells Differently   💻Website   🎥 Youtube   📱Instagram   🎯SSD FB Community

  3. 1 Jul

    Ep 225: How to Break Through to Your First $100K in Wholesale Revenue

    Send us Fan Mail If you've been hustling to grow your wholesale revenue and still feel stuck, this episode is going to stop you in your tracks — in the best possible way. Andee Hart breaks down exactly why most product-based sellers stall out before hitting $100K in wholesale, and what separates the sellers who break through from the ones who stay stuck. This isn't a motivational pep talk. It's a roadmap, complete with real math, practical shifts, and an honest look at what a $100K wholesale business actually requires. Key Takeaways •       The gap between where you are and $100K in wholesale is not a hustle gap. It is a strategy gap. •       $100K sellers are not doing more things. They are doing the same things consistently, with a system behind them. •       Retention is as important as acquisition. If you have 50 accounts reordering twice a year at $500 each, that is $50,000 in revenue from buyers you already have. •       You cannot build a $100K wholesale business on guesswork. Knowing your average order value, your reorder rate, and your top-performing products is where the strategy starts. •       The Faire 5 Framework moves through three phases: Foundation, Content Engine, and Flywheel. Each phase compounds on the last. Ready to reach your first (or next $100k) on Faire? Apply for the Faire Accelerator here. Resources & Links  👉🏼 Apply for the Faire Accelerator 👉🏼  Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!   👉🏼 Best SEO Tool to drive organic traffic to your website   👉🏼 My favorite email marketing platform   ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.   Connect with Andee Hart @ She Sells Differently   💻Website   🎥 Youtube   📱Instagram   🎯SSD FB Community

  4. 24 Jun

    Ep 224: Stop Losing Money Faire Market: 2 Pricing Hacks That Protect Your Margins

    Send us Fan Mail If you've been opting into Faire market events and wondering why the orders aren't moving the needle, the answer probably isn't your products. It's your pricing. In this episode, Andee breaks down the two math hacks that allow product-based business owners to offer the Faire market discount confidently, attract new retail buyers, and still walk away with real profit. This is not a theory episode. You'll leave with a framework you can apply to your actual product line today. Key Takeaways •       The market discount is not meant to come out of your profit. It should be a planned line item in your pricing from day one. •       The Discount Stack Method teaches you to build your pricing from the bottom up: starting with your cost of goods, adding your target margin, then layering in your maximum potential discount before you ever set a retail price. •       Every product in your Faire shop needs an internal floor price, which is the absolute minimum wholesale price you will accept, regardless of what discount is applied. •       Before every Faire market event, audit your product list against your floor prices. Exclude anything that would fall below that number, or raise the base price before the event goes live. •       Volume is only valuable when your margin is intact. Lots of orders at a loss is not a win. Looking to grow to your first (or next) $10k month on Faire? Join the Faire Accelerator waitlist. Resources & Links  👉🏼 Apply for the Faire Accelerator 👉🏼  Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!   👉🏼 Best SEO Tool to drive organic traffic to your website   👉🏼 My favorite email marketing platform   ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.   Connect with Andee Hart @ She Sells Differently   💻Website   🎥 Youtube   📱Instagram   🎯SSD FB Community

  5. 17 Jun

    Ep 223: How to Price Your Products So Buyers Say Yes with Jan Touchberry (Pt 2)

    Send us Fan Mail If you have ever looked at your own pricing and felt a knot of guilt, this episode is going to feel like a conversation you needed to overhear. In Part 2 of Andee's talk with Jan Touchberry, they get specific about the thing most product based business owners quietly wrestle with: charging what their work is actually worth. They dig into why women in particular tend to undercharge, how to price around the buyer's return instead of your own costs, and why reaching for a discount can quietly cost you more than it earns. It is honest, practical, and full of reframes that change how you look at your next price. Episode highlights [00:00] The guilt that shows up the moment you set a price, and why we talk ourselves down. [03:50] The Proverbs 31 reframe: how charging your worth connects to provision and generosity. [09:39] Why you should sell the transformation, not the deliverable, told through a real wholesale example. [13:00] The $45 hat story: how strong branding gives you permission to charge more. [29:23] The pricing move that beats discounting every single time. Key takeaways 1.     Price from the buyer's return on investment, not just your cost of goods. Start with the transformation your product creates, then work backward to a number that reflects it. 2.     Your branding sets the price expectation before you say a word. When your visual presence matches who you serve, charging more feels earned instead of awkward. 3.     Undercharging is often a control problem in disguise. You cannot guarantee a client does the work, and pricing low to feel responsible for their results only teaches people to undervalue what you offer. 4.     Discounting trains the market to see you as the cheap option. If cash flow is the concern, offer a payment plan instead of cutting your price. 5.     Your price is not permanent. Revisit it at least once a year, survey your ideal buyers, and do not be afraid to raise it as your value and the market shift. Resources and references mentioned •       Part 1 of this conversation, on scarcity and provision thinking •       Proverbs 31 episode (referenced in the pricing mindset discussion). •       Base44, the AI "vibe coding" tools mentioned for building sales pages and calculators. •       Jonathan Mast's AI training referenced for landing page prompts  •       Jan Touchberry, host of the Marketing Without Socials podcast Resources & Links  👉🏼 Apply for the Faire Accelerator 👉🏼  Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!   👉🏼 Best SEO Tool to drive organic traffic to your website   👉🏼 My favorite email marketing platform   ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.   Connect with Andee Hart @ She Sells Differently   💻Website   🎥 Youtube   📱Instagram   🎯SSD FB Community

  6. 10 Jun

    Ep 222: Why You Keep Playing Small in Your Business (with Jan Touchberry)

    Send us Fan Mail If you have ever said yes to a wrong-fit client because you needed the money, or kept over-delivering and undercharging because it felt generous, this conversation is going to feel like we read your mind.  Andee sits down with Jan Touchberry of the Marketing Without Socials podcast for an honest talk about scarcity: the mindset that quietly shapes how women entrepreneurs price, give, and grow. The surprising part is that scarcity almost never shows up as fear. It shows up as hustle, humility, and being the helpful one. This is Part 1 of a two-part conversation, with pricing getting its own deep dive next week. Episode Highlights •       [00:00] Why scarcity rarely looks like fear, and what it looks like instead •       [03:44] The early-business confession: saying yes to every client out of need •       [10:07] The three places scarcity hides: pricing, discounting, and over-giving •       [12:33] The line that stopped the room: “continue playing small” •       [26:50] Why 10x is easier than 2x, and the 80% you need to let go of Key Takeaways •       Scarcity disguises itself as virtue. The yes you give too quickly and the extra you throw in for free are often fear wearing a kinder face. •       Not everyone is your customer. Chasing every low-fit yes drains the time and energy meant for the work you are actually called to do. •       Playing small does not serve anyone. Shrinking your gifts robs you and the people who needed what only you could offer. •       Money is a tool, not a verdict on your character. It is the love of money that is the warning, not money itself. •       Simplicity scales. Cutting the 80% that drains you is what frees you to grow, not adding more to your plate. Resources and References Mentioned •       Book: 10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy •       Jan Touchberry's podcast: Marketing Without Socials  Resources & Links  👉🏼 Apply for the Faire Accelerator 👉🏼  Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!   👉🏼 Best SEO Tool to drive organic traffic to your website   👉🏼 My favorite email marketing platform   ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.   Connect with Andee Hart @ She Sells Differently   💻Website   🎥 Youtube   📱Instagram   🎯SSD FB Community

  7. 27 May

    Ep 220: Your Hidden Revenue Source: Why Existing Retail Buyers Are Your Biggest Growth Opportunity

    Send us Fan Mail Ready to grow your Faire Shop to $10k+ months? What if your next revenue breakthrough isn't coming from a new audience, a new platform, or a new launch? What if it's already sitting inside your business, inside the list of people who already bought from you and loved what they got? In this episode, Andee challenges one of the most expensive habits product sellers carry: the obsession with new customers at the expense of the ones already in your corner. This is a short, strategic episode with a clear action step you can take this week. Key Takeaways •       Selling to an existing customer is 5 to 7 times less expensive than acquiring a new one. The math alone should shift where you focus your energy. •       Past buyers don't come back because life got busy, not because they didn't love your product. That is a follow-up problem, and it's fully fixable. •       Your warm audience is your most valuable list. Every person who has ever purchased from you, on Faire, Etsy, Shopify, or at a market, already believes in what you make. •       The 3-Move Reactivation Framework: (1) Identify your top 10 buyers from the last 6-12 months. (2) Send a personal message, not a newsletter blast. (3) Give them a reason to act now. •       Sustainable revenue comes from tending the relationships you already have, not just chasing cold traffic. Resources & Links  👉🏼 Apply for the Faire Accelerator 👉🏼  Grab your seat for the Retail Ready Wholesale Challenge. 👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!   👉🏼 Best SEO Tool to drive organic traffic to your website   👉🏼 My favorite email marketing platform   ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.   Connect with Andee Hart @ She Sells Differently   💻Website   🎥 Youtube   📱Instagram   🎯SSD FB Community

About

Are you a faith based business owner that feels awkward at best when talking about your product or service? Most people cringe when they hear the word "sales", but the reality is we are all selling something everyday.   She Sells Differently is the podcast for product-based business owners, makers, handmade sellers, and female entrepreneurs who are ready to sell confidently, grow their retail buyer partnerships, and build a business from a place of integrity rather than pressure. Host Andee Hart brings nearly two decades of corporate sales leadership experience into conversations designed specifically for the small business owner in the trenches.  Each episode delivers practical sales and marketing strategy, insight into buying behavior, Faire wholesale tips, and the mindset shifts that help you stop overthinking and start growing your product brand. This show will provide answers to questions like: How do I get my products onto boutiques shelves and retail stores?What is the best way to start selling wholesale?How do I use Faire Market to grow my product business?How do I sell without feeling salesy or pushy?How do I grow my product-based business consistently?What sales strategies actually work for makers and handmade sellers?How do I grow past selling my products on Etsy?What are some demand generation strategies for my product launches?How do I overcome imposter syndrome as a small business owner?How do you integrate faith in business?  If you're ready to grow your product business with strategy, confidence, and a whole lot less second-guessing, you're in the right place. Settle in and learn the art of selling differently.