Design Discipline

M.A. Baytaş

independent design research www.designdisciplin.com

  1. Adrian Shaughnessy

    29/10/2025

    Adrian Shaughnessy

    Adrian Shaughnessy is a British graphic designer, writer, and educator, best known for bridging design practice with critical thought. A self-taught creative, he co-founded the influential studio Intro and later the publishing imprint Unit Editions, producing landmark works on design culture. His 2005 book How to Be a Graphic Designer Without Losing Your Soul remains a favorite worldwide. Adrian teaches at the Visual Communication program of the Royal College of Art in London as an associate lecturer. He has contributed essays, critiques and editorial work across major design publications, and under Unit Editions has published monographs on figures such as Herb Lubalin, Ken Garland, Lance Wyman, and Paula Scher. Visit our sponsors: * Framer: build websites, the easy way * Rize: magically track everything you do * Color AI: generate meaningful colour palettes * Sublime: turn ideas into worlds of inspiration From the conversation: * Graphic Design: A User’s Manual by Adrian Shaughnessy * Herb Lubalin: American Graphic Designer by Unit Editions * How to be a Graphic Designer Without Losing Your Soul by Adrian Shaughnessy * Manuals 2: Design & Identity Guidelines by Unit Editions * Paula Scher: Works by Unit Editions * Pentagram: Living by Design by Unit Editions * Studio Culture Now by Unit Editions * What is a Designer: Things, Places, Message by Norman Potter uniteditions.com | x.com/AJWShaughnessy | shaughnessyworks-prints.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.designdisciplin.com/subscribe

    1h 31m
  2. Sari Azout

    11/09/2025

    Sari Azout

    Sari Azout is the founder of Sublime, the knowledge management tool designed to spark creativity. She was previously a partner at Level Ventures, head of strategy at Rokk3r Labs, and co-founder of Bib and Tuck, a curated community for pre-owned fashion. Sari is an active thought leader in the spaces of creative work and AI productivity. She has spoken on how to be un-LLM-able at the Sana AI Summit in Stockholm; and written about about how creativity is the new currency of success, how storytelling is the most differentiating business skill of the 21st century, and how we can use AI to expand our creativity and our humanity. Sublime’s latest release Whoa, Vol. 2: Conversations on AI × Creativity features in-depth conversations with original thinkers, including Seth Godin, David Perell, Venkatesh Rao, Seth Godin, and Substack’s head of design Mills Baker. Visit our sponsors: * Framer: build websites, the easy way * Rize: magically track everything you do * Color AI: generate meaningful color palettes * Sublime: turn ideas into worlds of inspiration From the conversation: * Being and Time by Martin Heidegger * Phenomenology of Perception by Maurice Merleau-Ponty * Tom Ford by Tom Ford * Ralph Lauren: A Way of Living by Ralph Lauren * Zen and the Art of Motorcycle Maintenance: An Inquiry into Values by Robert M. Pirsig * The Work of Art: How Something Comes from Nothing by Adam Moss * God, Human, Animal, Machine: Technology, Metaphor, and the Search for Meaning by Meghan O'Gieblyn * The Disappearance of Rituals: A Topology of the Present by Byung-Chul Han sublime.app | x.com/sariazout This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.designdisciplin.com/subscribe

    1h 12m
  3. Weber Wong

    07/07/2025

    Weber Wong

    Weber Wong is founder and CEO of FLORA: a powerful AI canvas, built specifically for creative work. The New York-based startup has raised more than $6 million, and built tooling that is loved by creatives at top studios like Pentagram, Instrument, and MSCHF. Weber has a background with diverse experiences spanning venture capital, investment banking, poetry, history, and more recently, studies on interactive art at the NYU Tisch School of the Arts. We discussed how these experiences shaped his approach to building one of the most exciting startups in the space of design and creative work today; and his unique perspective on the present and the future of design. Get 50% off FLORA’s Pro Tier with code: DESIGNDISCIPLINE Visit our sponsors: * Framer: build websites, the easy way * Rize: magically track everything you do * Color AI: generate meaningful color palettes * Sublime: turn ideas into worlds of inspiration From the conversation: * Strategy by Lawrence Freedman * Innovators by Walter Isaacson * Source Code: My Beginnings by Bill Gates * Shoe Dog: A Memoir by the Creator of Nike by Phil Knight * The Power Broker by Robert A. Caro * Softwar: An Intimate Portrait of Larry Ellison and Oracle by Matthew Symonds * Virgil Abloh: Figures of Speech * Dieter Rams: The Complete Works by Klaus Klemp * Hiroshi Fujiwara: Fragment * Hiroshi Fujiwara: Fragment #2 * Digital Art: 1960s to Now by Pita Arreola florafauna.ai | x.com/weberwongwong This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.designdisciplin.com/subscribe

    1h 7m

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independent design research www.designdisciplin.com