Influencers

The Conference Board

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Marketing

Influencers connects you to the marketing and communications leaders who are ahead of the game. Brought to you by The Conference Board Marketing and Communications Center, the podcast features regular interviews with Executives and Experts who know the issues you're grappling with.

26/10/2022

The Evolving Role of the Corporate Communications Team

How will the role of the Corporate Communications team - and its partners - evolve in the near future? In the last 24 months of repeated disruptions, distortions and discontinuities in the business world, the role of Corporate Communications has been elevated to a critical position in the company ecosystem. Speed, calmness, accountability, flexibility, and resilience are required skills as strategic and tactical stories are carefully managed across all stakeholder groups in what can only be described as 'turbulent times.' Join us for a wide-ranging discussion drawing on the data from The Conference Board's recent research and the front-line, practical experience of Edelman's leading Corporate Affairs practice. We will explore these topics and deliver informed insights on how the future of the Corporate Communications team – and its partners – is likely to evolve. Ivan Pollard, Center Leader of the Marketing & Communications Center at The Conference Board, is joined by Jim O'Leary – Edelman U.S. COO, Corporate Affairs Practice Chair, and Global Chair of Impact & ESG.

58 min
13/09/2022

Winning People's Trust Via the Sustainable Stories We Tell

How to Tell a Coherent and Authentic Sustainability Story In this podcast, Alex Heath, Managing Director and US Head of Social Impact & Sustainability at Edelman, talks with Denise Dahlhoff, Senior Researcher, Consumer Research, about the growing expectations for companies by various stakeholders—from customers to investors to employees and beyond—to address sustainability and what that implies for telling a coherent, authentic sustainability story to different audiences. Tune in to hear about the following topics: What do corporate sustainability and social impact entail? How do employees and consumers think about sustainability? Does corporate purpose make employees more productive? How to tell a coherent sustainability story, including challenges and goals yet to be achieved, to different stakeholders?

38 min
13/07/2022

Single Insights: The Science of Solos

In this episode of "Influencers," Peter McGraw, a marketing professor at the University of Colorado Boulder and an expert on emotions and behavioral economics, talks with Denise Dahlhoff, Senior Researcher at The Conference Board, about his latest research on an underexplored topic: singles. Listen to this episode to learn about: The economic importance of singles and their demographic diversity Marketing to singles, including examples and underleveraged potential Different psychographic segments of singles, including eternal singles and hopeful romantics Opportunities for employers to better target singles

36 min
01/06/2022

How Artificial Intelligence Will Make A Real Impact On Marketing

Listen to our Influencers Podcast as Mike Moran, a Senior Fellow of the M&C Center and the Chief Product Officer of SoloSegment, an AI powered martech company that predicts which content should show on your website, uses his real intelligence garnered from 30 years in the space to illuminate what you need to know about the Artificial side of intelligence.

45 min
13/05/2022

Helping a Diverse America Self-Express and Reach Financial Goals

How does the use of financial services vary across Asian, Black, Hispanic, and White (Non-Hispanic) consumers in the US, and how can companies address existing services gaps? And how do multicultural consumers use restaurants, travel, personal services, education, and other services to express their ethnic origins, and what this all means for companies as US demographics are changing? Listen to this conversation by Ivan Pollard, Leader of the Marketing & Communications Center, with Dana Peterson, Chief Economist, and Denise Dahlhoff, Senior Researcher, about The Conference Board's latest findings from its multicultural research series in collaboration with General Mills.

17 min
02/02/2022

C-Suite Outlook - What Marketers Need to Know

The Conference Board's timely annual survey of C-Suite Executives is out and it provides fascinating insights for marketers and communicators. What are C-Suite executives focusing on and how will it help marketers navigate what lies ahead with more certainty? Join Ivan Pollard, Leader of The Conference Board Marketing and Communications Center, and Denise Dahlhoff, Senior Researcher as they unveil the data from this year's C-Suite Outlook through the lens of Marketing & Communications.

47 min
10/12/2021

The Biggest Challenges Facing Marketers: The New CMO Survey

Ever since the mass adoption of all things digital, the job of a Chief Marketing Officer has become increasingly complex, changeable, and challenging. In 2008, Professor Christine Moorman at the Fuqua School of Business, launched "The CMO Survey" to quantify these challenges and understand how CMOs around the world were feeling about them. To discover the good news from the latest CMO Survey, join Christine and Ivan Pollard, leader of the Marketing and Communications Center at The Conference Board, as they discuss the new results and what lies ahead for marketers.

35 min
11/08/2020

Company Valuations, Wall Street and Main Street and how they jive… or not

How is a company's true value measured? And why is there such a discrepancy in corporate valuations between Wall Street, Main Street, employees and investors? In this informative discussion, Tim Koller, Partner and Core Leader of the Corporate Finance Practice at McKinsey & Company and co-author of the book, Valuation, helps us solve these apparent contradictions with our Marketing Institute Leader, JP Kuehlwein – and also offers his own expert guidance on how to properly assess a corporation's value.

42 min

Tout afficher (30)

Influencers connects you to the marketing and communications leaders who are ahead of the game. Brought to you by The Conference Board Marketing and Communications Center, the podcast features regular interviews with Executives and Experts who know the issues you're grappling with.

Création

The Conference Board
Années d’activité

2019 - 2022
Épisodes

30
Classification

Tous publics
Copyright

© 2019 The Conference Board
Site web de l’émission

Influencers
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