Let's talk branding

Stef Hamerlinck
  • 4.8 (19)
  • MARKETING
Let's talk branding Podcast

Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives. letstalkbranding.substack.com

  1. 6 DAYS AGO

    Is brand strategy bullsh*t?

    As a brand designer, Austin experienced a similar journey to mine, he learned about the power of brand strategy and started offering it to clients. Things were great. But on that journey towards becoming a strategist, he also noticed that some things were broken in this new ‘era’ of strategic brand designers.We explore the following topics: * Is Brand Strategy Overrated?: We dive into whether brand strategy is often overhyped, sometimes leading to boring or trendy brand identities that don't stand the test of time. * Distinctiveness is key: The key takeaway is that making your brand stand out with distinctive assets—like logos or mascots—is way more important than getting bogged down in traditional strategy stuff. * What strategy should be about: Instead of getting lost in complex strategies, we should focus on creativity and making brands that are instantly recognizable. I hope you enjoyed this conversation, please let me know in the comments how you use brand strategy (or how you avoid it 😁). I also mentioned Roel Stavorinus his book on Strategic brand design, it’s actually available in English now! Want more critical, hands-on content on brand-building? Please hit that subscribe button! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    56 min

  2. 22 JUN

    The 5 brand religions with Kristof De Wulf

    Discover the 5 key brand religions, their core beliefs, and how they can apply to your brand. Important links * Download the white paper to take a deep dive into the 5 brand religions * Kristof on LinkedIn * The episode with Jan Verlinden (Ritchie) Creative business company One of the biggest challenges in my own career has been trying to convince business leaders that their ‘brand’ is one of the most important assets of their company. That’s why this episode is sponsored by Creative Business Company, a strategic consultancy on a mission to make brand more accountable and effective. They take the lessons they’ve learned from over a decade of experience working with big brands like Morningstar, Formula E, and Shell, and adapt them to work with smaller, fast-growing companies to help them get more attention, convert leads, and drive sales. So if you’re trying to get the budget for ‘brand’, create messaging that converts, or lower your cost of acquisition, check out Creative Business Company for ideas, evidence and tools that will help you make an impact fast.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    48 min

  3. 19 MAY

    How to compete in a hyper competitive market with Jan Verlinden.

    Discover the captivating marketing story of Ritchie, a Belgian lemonade brand built from strong marketing principles by entrepreneur/marketer Jan Verlinden (ex Pepsi-co). Learn how Jan leverages his experience at big brands to grow Ritchie through unexpected marketing channels and tactics to expand his market share gradually. Show notes * Jan on LinkedIn * Check out Ritchie, the amazing brand Jan is building * The book about the Ritchie story (online in Dutch) Creative business company One of the biggest challenges in my own career has been trying to convince business leaders that their ‘brand’ is one of the most important assets of their company. That’s why this episode is sponsored by Creative Business Company, a strategic consultancy on a mission to make brand more accountable and effective. They take the lessons they’ve learned from over a decade of experience working with big brands like Morningstar, Formula E, and Shell, and adapt them to work with smaller, fast-growing companies to help them get more attention, convert leads and drive sales. So if you’re trying to get the budget for ‘brand’, create messaging that converts, or lower your cost of acquisition, check out Creative Business Company for ideas, evidence and tools that will help you make an impact fast.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    44 min

  4. 13 MAY

    The harsh truth about online advertising with Bob Hoffman

    A deep dive into the problematic state of online advertising, from its lack of effectiveness to its societal impacts. Show notes * Find ‘Adscam’ + the free ebooks on Bob’s website * Bob on LinkedIn Creative business company One of the biggest challenges in my own career has been trying to convince business leaders that their ‘brand’ is one of the most important assets of their company. That’s why this episode is sponsored by Creative Business Company, a strategic consultancy on a mission to make brand more accountable and effective. They take the lessons they’ve learned from over a decade of experience working with big brands like Morningstar, Formula E, and Shell, and adapt them to work with smaller, fast-growing companies to help them get more attention, convert leads and drive sales. So if you’re trying to get the budget for ‘brand’, create messaging that converts, or lower your cost of acquisition, check out Creative Business Company for ideas, evidence and tools that will help you make an impact fast.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    48 min

  5. 5 MAY

    A brand architecture masterclass with Felicia Rosenzweig

    A deep dive into brand architecture and how to use it to strengthen your brand positioning Show notes * Felicia on LinkedIn * The Morningstar case study by Creative business company Brand strategy course Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    44 min

  6. 21 APR

    Associative attention with Max Stricker

    In this episode, we discover the power of ‘associative attention’, a framework developed by Max Stricker and Samuel Brealey. It zooms in on the importance of not only getting attention but the right type of attention through strong association. Show notes * Associative Attention Paper & ‘Health Check’ Associative Attention is a framework that helps brand owners deliver better executions (think advertising, POS material, packaging). It connects the dots between the WHAT and the HOW of attention. Brand owners need to do well in both areas and those who do can see transformational executions. You can download the full article here. It also includes a quick ‘Health Check’ you can take to start your Associative Attention journey. * Max on LinkedIn * The article with Samuel Brealey on WARC (paywall) * This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here. Brand strategy course Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    28 min

  7. 31 MAR

    Brand marketing in B2B-land with Gwen Lafage

    Discover what it takes to be a leader in brand for a large B2B tech company. Show notes * Gwen on LinkedIn * This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here. Brand strategy course Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    44 min

  8. 25 MAR

    The rise of multiplayer brands with Zoe Scaman

    Show notes * The multiplayer brand slidedeck * Zoe on LinkedIn * This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here. Brand strategy course Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    44 min
See All (164)

4.8
out of 5
19 Ratings

About

Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives. letstalkbranding.substack.com

Information

  • Creator
    Stef Hamerlinck
  • Years Active
    2018 - 2024
  • Episodes
    164
  • Rating
    Clean
  • Copyright
    © Stef Hamerlinck
  • Show Website
    Let's talk branding

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