Let's talk branding Stef Hamerlinck

In this episode, we explore the power of the ‘creator mindset’ with creative director turned creator Alex Antolino. It’s a deep dive into the creator economy and what brands can learn from people like Mr. Beast. Looking for a summary? Scroll down and you’ll find the AI summary of the transcript.
Find Alex on Instagram, LinkedIn or Youtube.
The brand audit template
As a brand strategist, I’ve often noticed that a brand audit is one of the most overlooked and valuable services for a brand. Check out my fresh brand audit template on Holabrief and explore many more creative/strategic exercises.

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The AI-summary
* Alex Antolino talks about the disconnect between big brands and the importance of understanding the creator economy.
* Stef Hamerlinck introduces Alex Antolino, a creative director turned creator, and the podcast topic of the creator economy and its relevance to branding and marketing.
* They discuss the definition of a creator and the creator economy, and the difference between a creator and an influencer.
* Alex talks about the opportunity for creators to make content, build a business around it, and have different revenue streams.
* They discuss the relevance of the creator economy to brands, and how it can be used to reach a larger audience for less money.
* Stef questions the feasibility of building an audience as a brand that needs to grow fast and Alex explains that organic content is like buying a house, a long-term investment.
* Alex explains that brands can still use paid advertising to grow fast, but should also acquire creator skills to engage their audience in a relatable way.
* They discuss how creators use engagement to create better ads, and how brands can use creator skills to make their ads better.
* They discuss the importance of learning creator skills and how brands can apply those skills to paid ads and content.
* The transcript ends with Alex dropping a bombshell that is not further elaborated on.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

Show notes:
* Nick’s substack and the article on Purpose Nihilism
* Nick on Twitter

The brand audit template
As a brand strategist, I’ve often noticed that a brand audit is one of the most overlooked and valuable services for a brand. Check out my fresh brand audit template on Holabrief and explore many more creative/strategic exercises.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

Show notes:
* The article that sparked the conversation
* Science Magic, where Max works
* Max on LinkedIn and Twitter
The brand audit template
As a brand strategist, I’ve often noticed that a brand audit is one of the most overlooked and valuable services for a brand. Check out my fresh brand audit template on Holabrief and explore many more creative/strategic exercises.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

In this show, I chat with the amazing Tom Roach. A marketing strategist with loads of experience at some of the world's best advertising agencies.
- The wrong and short of it article
- Tom's blog (check out the other amazing articles too)
- The original book by Binet & Field, the long and short of it
- Tom's currently working at Jellyfish
If you want to stay up to date, please subscribe on Substack.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

In this episode, I chat with Twitter buddy RJ Youngling, he calls himself an ‘entrepreneurial scientist. We take a deep-dive into the world of maths, Ehrenberg-bass insitute, bro-science and a lot more.
You can find RJ on twitter here and check out his paid stuff here.
If you want to stay tuned for more Let’s talk branding news, episodes and videos, subscribe below!



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

In this episode, I chat with the legendary Byron Sharp. We discuss the under-highlighted topic of subscription markets vs repertoire markets.
* What defines such a market?
* What can we learn from them?
* What are the implications for marketers?
* What does it mean for small brands?
* Do we see any other distinctions between brands that have implications for brand growth? We discuss small vs big - luxury vs commodity - B2B vs B2C
Important links
* You can find the paper we discuss here
* The Ehrenberg-Bass institute
* Byron on twitter
* The latest BS show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com