117 episodes

Stef Hamerlinck is your host in this show on brand strategy where I interview industry leaders in branding, design, and strategy. Get inspired and become a better brand strategist. Learn how to solve bigger problems. To get more insights on how to become a creative strategist, visit letstalkbranding.be

Let's talk branding Stef Hamerlinck

    • Business
    • 4.9 • 18 Ratings

Stef Hamerlinck is your host in this show on brand strategy where I interview industry leaders in branding, design, and strategy. Get inspired and become a better brand strategist. Learn how to solve bigger problems. To get more insights on how to become a creative strategist, visit letstalkbranding.be

    Jon Cohen - Asking for trouble

    Jon Cohen - Asking for trouble

    In this episode, I talk with author and market researcher Jon Cohen. We take a deep dive into the world of 'asking'. What can we learn from talking to consumers? What are the dangers? When is a good time to ask and what makes for a good question? Find out in this interview!

    • 53 min
    Margaret Kerr-Jarrett - Verbal identity

    Margaret Kerr-Jarrett - Verbal identity

    In this episode, I talk with Margaret Kerr-Jarrett. Margaret is a writer and strategist. We talk about verbal identity, what it is, how to create it and how to make sure it matches with visual identity.

    • 38 min
    The brand audit

    The brand audit

    In this episode, I talk about the brand audit. What it is, why it's valuable and how I approach it.

    • 34 min
    Ian Barnard - Measuring awareness

    Ian Barnard - Measuring awareness

    In this episode, I talk with Ian Barnard, a marketer from Canada that specializes in SMEs and non-profit organizations. We take a deep dive into measuring awareness and salience. What tools and techniques to use, what to be mindful of, and a lot more. It's a great hands-on approach so I think you'll enjoy it!

    • 56 min
    Haris Spahic - Strategy for startups

    Haris Spahic - Strategy for startups

    In this episode, I have a chat with Haris Spahic, founder of Constellate strategy, a strategy consultant focused on startups. We have a conversation about differentiation, loyalty, complexity, and how to apply all of that for startups. It's a slightly new type of format, where I and the guest are challenging each other instead of me just 'interviewing' the guest.

    • 1 hr 5 min
    James Hankins - Share of search

    James Hankins - Share of search

    In this episode, I talk with James Hankins, Consulting Strategist, and Founder at Vizer Consulting. James has had a busy year, coining (together with Les Binet) concepts like Share of search and the Hankins Hexagon. We get into the weeds of Share of search and how to apply it to your brand.

    • 1 hr 6 min

Customer Reviews

4.9 out of 5
18 Ratings

18 Ratings

NicoDierck ,

Eye opening

Great episodes! Inspiring topics!
This podcast opened a door for me, as a designer, into strategic thinking.

Karen Lemaire ,

I love this podcast!

It’s really inspiring and each episode is giving me insights I can implement in the projects I’m working on. Thanks Stef!

niels dk ,

Branding your business

Stef is leading the way in how compagnies can improve their branding !!

Top Podcasts In Business

Listeners Also Subscribed To