290 episodes

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so that you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so that whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

Marketing Smarts Anne Candido and April Martini

    • Business

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so that you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so that whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

    Quick Hits: 4 Tips for Being a Compelling Speaker

    Quick Hits: 4 Tips for Being a Compelling Speaker

    Speaking can be a very rewarding experience and help advance your career, no matter the size of the stage. Being a compelling speaker takes lots of practice, showing up with presence, engaging actively with the audience, and not leaving the conversation on the “stage.” But what do you do if you’re an extreme introvert, are stuck speaking in small settings, or get so nervous you forget what you’re talking about? Listen to our tips in this Quick Hit and make sure to catch the full episode here.

    • 25 min
    Creative Series: Kyle Schlegel, Weber

    Creative Series: Kyle Schlegel, Weber

    In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 6th special guest is Kyle Schlegel, VP, Americas Marketing & DTC at Weber. He’s an award-winning global marketing executive with 20+ years of experience helping brands - and the people that drive them - reach their full potential. Hear how to get internal and external teams to thrive together, embrace teachable moments, be clear and helpful with feedback, manage expectations, and practice empathy with your agency or client-side partners.

    We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com

    And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

    FACEBOOK
    https://www.facebook.com/forthrightpeople.marketingagency

    INSTAGRAM
    https://www.instagram.com/forthrightpeople/

    LINKEDIN
    https://www.linkedin.com/company/forthright-people/

    WORKSHEETS
    https://www.forthright-people.com/resources

    VIRTUAL CONSULTANCY
    https://www.forthright-people.com/shop

    • 57 min
    Quick Hits: 4 Beliefs Critical in Helping Women Rise in Leadership

    Quick Hits: 4 Beliefs Critical in Helping Women Rise in Leadership

    So many of us women deserve to be in the leadership positions we dream of, but we struggle getting there due to outdated beliefs. Helping women rise in leadership comes down to being good moms and good leaders, having the responsibility to rise and pull others up, being powerful, and acknowledging where we get in our own way. This Quick Hit answers a few questions you may be struggling with. Check out the full episode here.

    • 21 min
    Creative Series: Mark Hughes, Oodle

    Creative Series: Mark Hughes, Oodle

    In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 5th special guest is Mark Hughes, Partner and Chief Strategy Officer of Oodle. They’re a digital marketing agency that creates captivating experiences to help brands stand out and drive results. Hear whether to start with brand or digital, how to qualify a great digital agency, how search is changing, how to brainstorm with AI (Artificial Intelligence), and what types of agencies will survive in the era of AI.

    We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com

    And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

    FACEBOOK
    https://www.facebook.com/forthrightpeople.marketingagency

    INSTAGRAM
    https://www.instagram.com/forthrightpeople/

    LINKEDIN
    https://www.linkedin.com/company/forthright-people/

    WORKSHEETS
    https://www.forthright-people.com/resources

    VIRTUAL CONSULTANCY
    https://www.forthright-people.com/shop

    • 52 min
    Quick Hits: How to Build Empathy in the Workplace

    Quick Hits: How to Build Empathy in the Workplace

    How do you build empathy in the workplace? This is an area we’re super passionate about and have loads of experience in from a variety of different workplaces. Let’s build some empathy. Catch the full episode here.

    • 13 min
    Creative Series: Angie Fischer, Lightborne Communications

    Creative Series: Angie Fischer, Lightborne Communications

    In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 4th special guest is Angie Fischer, COO of Lightborne Communications. They’re a full-service motion design, animation, editorial, and video production team that has been creating award-winning content for over 3 decades. Hear why it’s such a challenging time for agencies, how to show your value as an agency, how quality content is assessed these days, how to mitigate concerns with clients, and what makes a great creative brief.

    We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com

    And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

    FACEBOOK
    https://www.facebook.com/forthrightpeople.marketingagency

    INSTAGRAM
    https://www.instagram.com/forthrightpeople/

    LINKEDIN
    https://www.linkedin.com/company/forthright-people/

    WORKSHEETS
    https://www.forthright-people.com/resources

    VIRTUAL CONSULTANCY
    https://www.forthright-people.com/shop

    • 58 min

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