Mobile Dev Memo Podcast

MobileDevMemo

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

  1. 3 DAYS AGO

    Season 6, Episode 13: MDM Mailbag #5 (with Kate Minogue)

    In this week's episode of the podcast, I speak with Kate Minogue, a fractional CPO and advisor for consumer and ad tech companies. Kate also runs the AI Leadership Lab, an AI leadership course. Previously, Kate worked in marketing measurement at Meta. This episode is the fifth installment of the MDM Mailbag series, in which I bring experts onto the podcast to answer questions fielded from the Mobile Dev Memo community. The questions posed to Kate related to: The nature of being a fractional executive (including incentive alignment, compensation, and time commitment)Ad monetization for chatbotsHow companies can establish defensible moats when development costs are eroded through AI toolsThe capabilities needed to optimize AI-native productsHow AI-native apps should design for engagement Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Universal Ads is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

    51 min

  2. 7 OCT

    Season 6, Episode 12: The eCommerce creative opportunity (with Dan Pantelo)

    My guest on this week's episode of the podcast is Dan Pantelo, the CEO and founder of Marpipe, a platform that enables eCommerce companies to build dynamic product ads. In our conversation, we discuss: The necessity of exhaustive creative experimentation in eCommerce advertisingWhether and how advertisers can create an effective feedback loop between advertising creative and product design / product conceptingCurrent best practices with ad creative testingHow AI can be applied to creative production currentlyThe general health of the D2C ecosystemThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Universal Ads is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠. The Mobile Dev Memo podcast is available on: Apple PodcastsSpotify

    50 min

  3. 30 SEPT

    Season 6, Episode 11: iWar, and Apple's struggle to preserve its App Store empire (with Tim Higgins)

    In this episode of the podcast, I speak with The Wall Street Journal's Tim Higgins about his new book, iWar: Fortnite, Elon Musk, Spotify, WeChat, and Laying Siege to Apple's Empire. iWar traces a series of campaigns launched against Apple's control of the iOS App Store, including those from Spotify, Epic, Meta, and Elon Musk. Higgins chronicles the rise of the App Store from its launch in 2008, contextualizing Apple's vigorous defense of its iOS business practices with its broader pattern of testing the boundaries of legal and ethical standards. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Universal Ads is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

    59 min

  4. 23 SEPT

    Season 6, Episode 10: Unpacking Customer Lifetime Value (with Daniel McCarthy)

    In this episode of the podcast, I speak with Daniel McCarthy on the topic of Customer Lifetime Value (LTV / CLV). This is Daniel's second appearance on the podcast; he first joined me in April to discuss his paper, Evaluating the Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple’s App Tracking Transparency. In this episode, Daniel provides an overview of the CLV / LTV metric. Among other topics, we cover: The concept of LTVThe commonalities observed across companies that utilize LTV successfullyThe analytical challenges in deriving LTVWhich functional team within an organization should own the LTV metricThe right dimensionality / granularity of user segmentation to use in calculating LTVThe ways in which companies overcomplicate the LTV calculationHow the LTV metric can be kept currentWhether improvements to LTV through product or marketing optimization over time should be assumed when calculating LTVThanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Universal Ads is Comcast's self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Brothers Discovery, Roku, and more.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠. The Mobile Dev Memo podcast is available on: Apple PodcastsSpotify

    50 min

  5. 16 SEPT

    Season 6, Episode 9: The blandification of marketing (with Adam Singer)

    In this episode of the podcast, I speak with Adam Singer about the general trend of brands pivoting their marketing strategies into anodyne and agreeable positioning (and why brands succeed when they don't). Adam is the VP of Marketing at AdQuick and runs the Hot Takes blog. Among other things, Adam and I discuss: The "blandification" of marketingWhy AI output won't displace creativityWhat David Ogilvy would think of the current state of marketingThe role of a CMO and how it should be evaluated The backlash from marketers against the recent American Eagle ad campaignWhat went wrong with Crack Barrel's rebrandThanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

    48 min

  6. 4 SEPT

    Season 6, Episode 8: The headwinds facing agentic commerce (with Andrew Lipsman)

    In this episode of the podcast, I speak with Andrew Lipsman, an independent analyst in the retail media space and the author of Media, Ads + Commerce. Andrew and I discuss the prospects for -- and the futility of -- agentic commerce. Among other things, our conversation covers: The definition of 'agentic commerce'The 'fundamental flaws' in agentic commerce from a conceptual and commercial standpointWhether independent agents can capably fulfill commercial transactions if platforms like Amazon and Shopify block themWhether open web advertising is a useful analog for agentic commerceWhether agentic commerce is fundamentally at odds with consumers' interestsAmazon's own implementations of commercial agentsThanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

    50 min

  7. 26 AUG

    Season 6, Episode 7: Google's Gambit and the future of the open web

    In this episode of the podcast, I examine Google's Gambit: its effort to transition Search from a distribution intermediary to an engagement sink. Google's AI Overviews and AI Mode products seek to retain users in the Search experience, rather than forwarding them to external destinations. Many publishers claim that their inbound traffic from Google Search has plummeted, with expectations that this traffic will eventually decline to zero. I've described Google's ambitions with AI Overviews and AI Mode as Google's Gambit: an attempt to utterly reform the core Search experience through AI functionality while not alienating users. In this episode, I unpack Google's motivations behind this gambit and attempt to outline its broader impact on the open web. I also consider this product strategy within the broader context of consumer engagement shifting from web-based content to LLM-empowered chatbots.

    31 min

  8. 19 AUG

    Season 6, Episode 6: What is signal engineering? (with Itai Kafri)

    In this episode of the podcast, I speak with Itai Kafri on the topic of signal engineering. Itai is the Head of Product Growth at Voyantis and previously held senior roles at TikTok and ironSource. I've defined signal engineering as "the process of designing and capturing high-quality outcome proxies (eg., pLTV) so they can be reported back to ad platforms in real time such that those platforms optimize campaign targeting for them." Given the rise of platform-integrated automation, signal engineering is an emerging and increasingly critical tactic in digital marketing. In my conversation with Itai, we consider: The purpose and goal of signal engineering.How platform automation (eg., ASC, PMax) has intensified the value of signal engineering.Whether signal engineering is best accomplished using existing events or by experimenting with new, purpose-built events.Who within the organization is best positioned to manage the signal engineering experimentation process.What a team should aim to proxy with signal engineering.The different approaches that various types of advertisers take with signal engineering, eg., mobile games vs. ecomm vs. subscription apps.The commonalities that exist amongst the companies that have seen the most commercial success with signal engineering. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL⁠⁠. True attribution measures incrementality, always on.ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠. The Mobile Dev Memo podcast is available on: Apple PodcastsSpotify

    51 min
See All (141)

About

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

Information

  • Creator
    MobileDevMemo
  • Years Active
    2018 - 2025
  • Episodes
    141
  • Rating
    Explicit
  • Copyright
    © MobileDevMemo
  • Show Website
    Mobile Dev Memo Podcast

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