Mulch

Rebecca Aning-Brown of The Flower Farming Business School
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Mulch is a weekly podcast, hosted by Rebecca, owner of Silver Grey Foliage - a Flower and Foliage Farm in Leeds, England. Each week she share conversation and tips to feed, nurture and grow your Flower Farm, opens conversations that Flower Farmers find difficult to talk about and provides practical and pragmatic responses to the everyday Flower Farming Challenges. Sounds Good? DOn't forget to subscribe!

  1. 6 DAYS AGO

    7 top tips for seed sowing this February that will solve most of your problems with tricky germinators.

    In this episode of Mulch, Rebecca shares seven practical tips to improve seed germination and make the most of the money you spend on seeds. From compost choice and moisture levels to patience, airflow and handling tricky seeds like orlaya and annual phlox, this is a calm, experience-led guide to starting the seed-sowing season well. If you find Mulch helpful, you can support the podcast by leaving a review here: 👉 https://podcasts.apple.com/gb/podcast/mulch/id1723466433?action=write-review

    19 min

  2. 23 JAN

    How to Stop Your Flower Farm Becoming an "Every Time Job" in 2026

    When a flower farm starts to fill every spare moment — evenings, weekends and headspace — it can quietly turn into an every time job. In this episode, I explore The Every Time Job Trap: why it happens, what it looks like, and how to create more structure and sustainability when you're growing a flower farm alongside other work or caring responsibilities. There are gentle reflection prompts throughout, designed to support curiosity rather than criticism. Links: Join the newsletter: https://silvergreyfoliage.com Business Planning Module: https://silvergreyfoliage.thrivecart.com/business-planning-for-flower-farmers/ Live Q&A (Tuesday 27th January): https://silvergreyfoliage.thrivecart.com/live-flower-farmer-qa-january/ Instagram: https://www.instagram.com/silvergreyfoliage/ If you're finding MULCH helpful, leaving a review helps the podcast reach more growers. Thank you

    21 min

  3. 16 JAN

    5 things not to do in your first year of Flower Farming

    In this episode of Mulch, Rebecca shares five common mistakes to avoid in your first year of flower farming. From keeping everything in your head and underpricing your work, to overcomplicating successions and planting perennials too soon. Drawing on real experience, she offers calm, practical guidance to help new growers build businesses that are realistic, profitable and sustainable from the start.

    20 min

  4. 9 JAN

    2 areas of focus to remain a resilient Flower Farm Florist in 2026

    In this episode of Mulch, Rebecca explores two ways flower farmer-florists can build resilience for the season ahead: baggy planning and working within real capacity. Drawing on winter realities, crop planning, and lived experience, she shares how flexibility, intention, and asking for help can reduce overwhelm and support sustainable flower farming. To support your planning, you can sign up to the Grow Club newsletter and download the Business Planning module from our education page at www.silvergreyfoliage.com

    21 min

  5. 26/12/2025

    End of season What Ifs

    As the year draws to a close, this episode of MULCH reflects on the quiet "what if" questions that sit underneath flower farming; the decisions, confidence and support that shape how we grow. Using a simple winter observation as a starting point, Rebecca explores what it means to choose steadier ground as we move towards the 2026 season, and invites listeners to reflect without urgency or pressure. The episode also includes two practical updates: a one-off 2026 Flower Farmer's Wall Planner preparation for the first GROW Club session beginning in early January Links mentioned in this episode: – 2026 Flower Farmer's Wall Planner – GROW Club

    10 min

  6. 19/12/2025

    10 cut flowers to be excited for on your Flower Farm in 2026

    In this episode of Mulch, Rebecca shares the ten flowers she's most looking forward to growing in 2026, as Silver Grey Foliage closes the doors on another year and turns towards what's ahead. From fancy daffodils and sweet peas to anemones, white dahlias and a few new varieties yet to be grown, she reflects on why these plants matter — for reliability, scent, colour, texture and joy. Alongside the list, Rebecca talks about noticing patterns in our growing choices, the value of auditing what we already have before buying more seed, and the quiet excitement that comes with thoughtful planning. It's a gentle, end-of-year episode for flower farmers who are ready to rest, reflect, and begin imagining the season to come. If you'd like support with planning your 2026 season, Grow Club is still open, with the first quarterly planning session taking place in early January. https://silvergreyfoliage.com/grow-club/  Wishing you a restful Christmas and a hopeful turn towards the year ahead.

    19 min

  7. 12/12/2025

    5 Important Challenges to Overcome When You Want to Grow a Sustainable & Profitable Flower Farm

    In this week's episode of Mulch, Rebecca explores five common challenges flower farmers face when they're trying to build a sustainable and profitable business — the kind that supports life rather than drains it. Drawing on the conversations from this week's Grow Club reflection session, she speaks openly about isolation, physical exhaustion, blurred boundaries, feeling pulled in too many directions, and the pressure to master every skill at once. Rather than seeing these challenges as personal failings, Rebecca reframes them as completely normal parts of the flower-farming journey — and as opportunities to build structure, clarity, support and confidence for 2026 and beyond. She also shares news of a private podcast series for Grow Club members, featuring expert voices on branding, design, websites, small-business strategy and content creation. If you'd like to grow your flower farm with steadier roots, shared learning and a strong community beside you, you can join Grow Club here: https://silvergreyfoliage.com/grow-club/ Doors close on 31st December.

    18 min

  8. 05/12/2025

    5 easy bits of preparation to Market your Flower Farm at the start of 2026

    In this week's episode of Mulch, Rebecca shares five simple, practical ways to prepare your flower-farm marketing for the start of 2026 — from sorting your photos with purpose, to reconnecting with your business values, to identifying which customers you want to be speaking to as the new year begins. She explores why reusing your own best-performing content is not cheating but smart, sustainable marketing — and why worrying less and doing more will always serve your business far better than trying to be perfect. Rebecca also shares an update on Grow Club, including the newly uploaded teaching library, the upcoming reflection session on 9th December, and the limited mentoring sessions available for the next three members. If you'd like structure, support and a grounded community as you prepare for 2026, you can join Grow Club here: https://silvergreyfoliage.com/grow-club/

    19 min
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About

Mulch is a weekly podcast, hosted by Rebecca, owner of Silver Grey Foliage - a Flower and Foliage Farm in Leeds, England. Each week she share conversation and tips to feed, nurture and grow your Flower Farm, opens conversations that Flower Farmers find difficult to talk about and provides practical and pragmatic responses to the everyday Flower Farming Challenges. Sounds Good? DOn't forget to subscribe!

Information

  • Creator
    Rebecca Aning-Brown of The Flower Farming Business School
  • Years Active
    2023 - 2026
  • Episodes
    56
  • Rating
    Clean
  • Copyright
    © 2023
  • Show Website
    Mulch

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