App Marketing by App Masters

Steve Young
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  • Marketing
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Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

  1. 6 uur geleden

    Best ASO Tools: Which One Has the Most Accurate Data?

    Try AstroASO: https://tryastro.app?aff=nWj08 Which ASO tool actually has the most accurate keyword data? In this video, Steve P. Young compares Mobile Action, AppTweak, App Radar, and Astro using real data from a newly launched app to assess their keyword popularity, difficulty, and ranking scores. You’ll also see the exact ASO workflow we use at App Masters, from finding keywords with ASO Mobile, validating traffic and competition, choosing keywords for your title and subtitle, and ultimately targeting the keywords most likely to drive downloads and revenue. You’ll discover: ✅ Which ASO tool has the most accurate data ✅ How Mobile Action, AppTweak, App Radar, and Astro compare ✅ How to identify low-competition keywords ✅ How to choose keywords for your App Store title and subtitle ✅ Why ranking #1 matters for downloads and sales ✅ The ASO workflow App Masters uses for its own apps If you're serious about App Store Optimization (ASO) and growing your app organically, this video will help you choose the right tools and build a more data-driven keyword strategy. Join the App Founders Community: https://appfounders.co/ 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://www.youtube.com/watch?v=Rd0CKrP2H4c ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    Best ASO Tools: Which One Has the Most Accurate Data?

  2. 3 dgn geleden

    This Dev Made $5K MRR Look Easy (Copy This ASO-First Strategy)

    What if the best app idea isn’t in your head, but hidden in the App Store? In this livestream, we’re joined by Mohamed Khaled Selim, an Egyptian indie app developer and former professional football player who transitioned from sports to software development. After building 10 unsuccessful apps, Mohamed discovered a different approach: start with the keyword, not the app idea. He’ll share how this keyword-first strategy helped him build a $5K MRR app, including how to identify underserved opportunities outside the US market and turn those gaps into profitable app ideas. We’ll also explore why non-US markets can be overlooked opportunities for indie developers, the advantages and challenges of targeting them, and how to validate an idea before investing months into development. You will discover: ✅ Why 10 failed apps led to a completely different approach ✅ How the keyword-first strategy works ✅ How to find app opportunities in non-US markets ✅ How to identify gaps in underserved markets ✅ How to validate an app idea before building it Learn More: Connect at: https://www.linkedin.com/in/mo-kh-selim/ Instagram: https://www.instagram.com/mokhselim/ 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtube.com/live/wMU3ADlptgo ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    This Dev Made $5K MRR Look Easy (Copy This ASO-First Strategy)

  3. 25 aug

    The UGC Marketing Playbook Behind 300M+ Monthly Views

    Join the App Founders Community: https://appfounders.co/ Nicole Cheung's apps are pulling 300-400 MILLION monthly social views, and her UGC Marketing system is a huge reason why. In this video, she opens up the entire UGC Marketing Playbook: what she pays, how she finds creators, and how she gets brand-new accounts to actually go viral. You'll discover: ✅ Her exact base rate + CPM bonus structure ($10-30/post + tiered bonuses) ✅ Where to actually find UGC creators (beyond just posting on UGC platforms) ✅ Why she has creators start on BRAND NEW accounts, not their existing ones ✅ The "warm-up" strategy that trains the algorithm in 3 days ✅ Why you should follow micro accounts, not macro accounts (her Messi example) 🎥 Watch the FULL episode here: https://youtube.com/live/SdqUZGJM384?feature=share Grab Nicole's FREE 60-page growth playbook: https://tally.so/r/BzZpA4 Connect with Nicole: https://x.com/madebycol 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtu.be/rnNGEmAJWso ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    The UGC Marketing Playbook Behind 300M+ Monthly Views

  4. 22 aug

    The Highest Performing Paywalls for Apps

    Link to the Notion doc: https://app.notion.com/p/superwall/App-Masters-Podcast-3c39c6f344178086becce9df17c27979 The subscription app landscape is evolving faster than ever. In this episode, Nick Godwin, Product & Customer Growth at Superwall, shares what the highest-performing subscription apps are doing differently in 2026. From winning paywalls and onboarding flows to AI agents, experimentation, and monetization, you'll learn the strategies helping apps grow faster and generate more subscription revenue. He’ll also share how AI is changing the way apps are built, personalized, and optimized, why experimentation has become a competitive advantage, and the biggest lessons Nick has learned working with thousands of subscription apps. If you're building or growing a subscription app, this episode is packed with practical insights you can apply today. You will discover: ✅ How the best subscription apps approach paywalls in 2026. ✅ Winning onboarding and monetization strategies. ✅ Why experimentation is the key to sustainable growth. ✅ How AI agents will reshape subscription apps. ✅ The biggest trends every app founder should know. Learn More: Superwall: https://superwall.com Superwall YouTube: https://youtube.com/@SuperwallHQ Superwall Events: https://luma.com/superwallHQ 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtube.com/live/UfXBg-Jyh6c ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    The Highest Performing Paywalls for Apps

  5. 18 aug

    We’ve Tested 100s of Paywalls. Here’s What Actually Converts.

    Get the Presentation Deck: https://appmasters.com/paywall-presentation/ What makes a high-converting app paywall? After testing hundreds of paywalls, Steve P. Young breaks down the strategies that consistently drive more trial activations, subscriptions, and revenue. From hard vs. soft paywalls to pricing, free trials, CTAs, social proof, and onboarding, this video covers the practical paywall optimization tactics you can test in your own app. You'll see real examples and case studies showing how small changes to the paywall experience can lead to significant increases in trial activations and sales—including one test that generated a 52% increase in sales. Whether you're launching a new app or trying to increase revenue from an existing user base, these strategies can help you turn more downloads into paying customers. You'll learn: ✅ Why your paywall should often appear during onboarding ✅ When to use a hard vs. soft paywall ✅ How to optimize paywalls for paid traffic ✅ How to test weekly, monthly, and yearly offers ✅ How to optimize the order of signup and paywall screens ✅ Real-world paywall experiments and conversion results If you're serious about app monetization, subscription growth, and increasing your app revenue, this is a great place to start. Join the App Founders Community: https://appfounders.co/ Work with us to grow your apps faster & cheaper: https://www.appmasters.com/ You can also watch this video here: https://youtu.be/vZXn_BSi5AE ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    We’ve Tested 100s of Paywalls. Here’s What Actually Converts.

  6. 15 aug

    Indie Developer Live: Ask Me Anything About Your App

    Our latest Ask Me Anything with Steve P. Young is now available to watch! In this AMA, Steve answers questions from app founders on ASO, ASA, Meta Ads, monetization, growth, and scaling an app business. From acquisition and revenue growth to entrepreneurship and personal experiences, we covered a wide range of topics — and no question was off-limits. If you missed the live session, catch the full replay below You’ll Learn: ✅ How to improve your ASO and Apple Search Ads strategy ✅ What’s working with Meta Ads and paid acquisition ✅ Ways to improve monetization and subscriptions ✅ Strategies for growing downloads and revenue ✅ Lessons from Steve’s experience building and scaling apps Learn More:Join the App Founder’s Community: https://appfounders.co/ You can also watch this video here: https://youtube.com/live/x03TCLg90Z8 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    Indie Developer Live: Ask Me Anything About Your App

  7. 11 aug

    RevenueCat Tutorial: Subscriptions, Paywalls, Analytics & More

    Join the App Founders Community: https://appfounders.co/ If you're building a subscription app, you're probably already using RevenueCat—but are you using it to its full potential? In this step-by-step RevenueCat tutorial, I walk through the features, dashboards, and reports that have helped us grow subscription apps generating over $37,000 in monthly recurring revenue (MRR). Most developers only use RevenueCat to process subscriptions. But it's much more than that. From trial conversion analytics and customer lifetime value (LTV) to paywall experiments, segmentation, funnels, and subscription insights, RevenueCat can help you make smarter decisions that increase revenue without adding more users. In this video, I'll show you exactly which RevenueCat charts I check every week, how I analyze subscription performance, and the metrics that determine whether an app is ready to scale with paid acquisition. Whether you're building your first subscription app or already generating recurring revenue, this tutorial will help you get more value out of RevenueCat. You'll Learn ✅ How to navigate RevenueCat's most important dashboards ✅ The revenue reports and charts I monitor every week ✅ Understanding Customer Lifetime Value (LTV) and Revenue Per Install (RPI) ✅ Running A/B tests on paywalls using RevenueCat Experiments ✅ Using RevenueCat with Apple Search Ads attribution ✅ Tips for optimizing subscriptions and increasing recurring revenue If you found this tutorial helpful, leave a comment with your favorite RevenueCat feature or let me know what you'd like to see in Part 2. 🚀 Need help growing your app? App Masters: https://www.appmasters.com You can also watch this video here: https://youtu.be/2oq2OlqfTro ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    RevenueCat Tutorial: Subscriptions, Paywalls, Analytics & More

  8. 8 aug

    $140K MRR Niche Dating App in Just 6 Months

    What does it take to build a dating app to $140K MRR in just 6 months, while launching in only one country? In this live session, we're joined by Gabriel Zeitoun, founder of BPM, a dating app built exclusively for sporty people. Despite being available only in France, BPM has achieved impressive growth through a relentless focus on product design, onboarding, paid acquisition, and long-term retention. Gabriel will share how his team validated the idea, built a product users love, optimized onboarding and paywalls, and scaled primarily through Meta Ads. We'll also dive into his philosophy on UI, why stability beats chasing algorithms, and what it really takes to grow a consumer app from scratch. Whether you're building a dating app or any subscription-based mobile app, you'll leave with actionable growth strategies you can apply immediately. You will discover: ✅ How BPM reached $140K MRR in only 6 months ✅ Why launching in one country first accelerated growth ✅ Gabriel's UI and product design philosophy ✅ How they optimized onboarding and paywalls ✅ Their Meta Ads campaign structure and creative strategy Learn More: Check out BPM: https://www.bpm.so/ You can also watch this video here: https://youtube.com/live/JywSxxABu-0 ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    $140K MRR Niche Dating App in Just 6 Months
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Info

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

Informatie

  • Maker
    Steve Young
  • Jaren actief
    2013 - 2026
  • Afleveringen
    1K
  • Beoordeling
    Veilig
  • Copyright
    © Steve Young
  • Website van aflevering
    App Marketing by App Masters

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