The Self Publishing Show

James Blatch
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Join James Blatch has he navigates the fast changing world of indie publishing. With the biggest guests in the industry and tips on how to stay ahead of the crowd.

  1. 2 days ago

    SPS-462: The Meta Ads Panic!

    Big news this week, the first two speakers for SPS Live London 2027 have been announced! Melanie Harlow and Theodora Taylor will be joining us in London. James and Cissy share the news and talk about when tickets will be going on sale, with Patreon supporters getting first access. James is also back from his travels in New Zealand and Australia, and there's plenty to catch up on. They talk about the latest changes to Meta advertising and what losing some of the usual targeting and placement options could mean for authors running Facebook ads. They also return to the conversation around RARE London and its AI policy, look at the growing importance of newsletters for book discovery, and Cissy shares what she discovered after digging into the preorder numbers from her own books. Key Talking Points SPS Live London 2027 – Melanie Harlow and Theodora Taylor announced as the first speakers When SPS Live 2027 tickets will be available James's New Zealand writing retreat and trip to Australia RARE London and its AI policy Changes coming to Meta/Facebook advertising Losing some targeting and placement controls What the Meta changes could mean for author advertising The importance of strong ad creative, blurbs and book pages Newsletters and how readers are finding books What Cissy learned from looking back at her preorder numbers Whether longer preorders actually result in more sales Links & Resources Mentioned ProWritingAid: https://prowritingaid.com SPS Patreon / Support: https://learnselfpublishing.com/support SPS Live London 2027 ticket information will be live in September: https://www.learnselfpublishing.com

    SPS-462: The Meta Ads Panic!

  2. 20 Aug

    SPS-461: The Book Launch Process

    This week on The Self-Publishing Show, James Blatch checks in from his final day in New Zealand while Cissy Mecca takes us behind the scenes of her upcoming historical romance launch. They discuss realistic launch goals, building an ARC and influencer team, setting a marketing budget, and choosing advertising strategies that have actually worked for you rather than simply throwing money at launch day. James also shares insights from Written Word Media on how authors at different stages of their careers are approaching AI, plus plans to test different Facebook ad setups and share the results with the SPS community. Key Talking Points Cissy's strategy for launching her upcoming historical romance Setting realistic goals and expectations for a book launch Building ARC, street team and influencer support Finding and approaching relevant book influencers Deciding when to send physical books to creators Creating a launch budget that feels sustainable Facebook versus Amazon advertising Why proven strategies matter more than simply spending more James's upcoming Facebook ads testing and challenge/webinar Written Word Media's findings on author attitudes towards AI James's plans for another writers' retreat in Florida in 2027 Links & Resources Mentioned ProWritingAid: https://prowritingaid.com SPS Patreon / Support: https://learnselfpublishing.com/support

    SPS-461: The Book Launch Process

  3. 13 Aug

    SPS-460: Crossing the AI Boundary

    This week on The Self-Publishing Show, James Blatch checks in from New Zealand with Cissy Mecca to tackle the increasingly complicated relationship between authors and AI. They discuss AI watermarking and detection, the problems authors could face when AI is used for editing or research, and the strict anti-AI rules appearing at romance reader events. James also reports back from his New Zealand writing retreat, while Cissy shares how she is using AI to build and manage her new reader ambassador hub. Key Talking Points AI watermarking and what it could mean for authors The problems with AI detection and false positives Using AI for proofreading, research and author business tasks RARE's strict rules surrounding AI use The growing risk of authors being wrongly accused of using AI Research into whether readers can distinguish AI from human-written fiction James's New Zealand writing retreat and Facebook ads session Using book reviews and AI to identify marketing hooks Cissy's new Border Ambassadors reader hub Using AI to manage ARC readers, assets and launch teams Links & Resources Mentioned ProWritingAid: https://prowritingaid.com Indie Writers Club / Patreon: https://learnselfpublishing.com/support

    SPS-460: Crossing the AI Boundary

  4. 6 Aug

    SPS-459: Your Book As An AI Movie (Part 2)

    This week on The Self-Publishing Show, James Blatch and Cissy Mecca conclude their two-part conversation with Michael Evans, founder of Creatorwood. They delve deeper into how AI is transforming books into cinematic experiences, discussing the practical realities of creating feature-length films, the current limitations of AI video, and how authors can use visual storytelling to reach new audiences. Michael also shares his vision for the future of AI-powered entertainment and how authors can position their intellectual property for the next wave of publishing innovation. At the start of the episode, James also announces that SPS Live 2027 tickets will be launching soon and reminds listeners about the exclusive Creatorwood giveaway, with 1,000 free viewings of the AI feature film adaptation of David Viergutz's Scare Mail. Key Talking Points Part 2 of the interview with Michael Evans, founder of Creatorwood Turning books into feature-length AI-generated films The opportunities and limitations of AI filmmaking today Choosing which stories are best suited to visual adaptation Building new revenue streams from your intellectual property The future of AI-powered entertainment for authors Why story remains more important than technology Creatorwood's vision for connecting authors directly with audiences Announcement of SPS Live 2027 dates and ticket launch Creatorwood giveaway: 1,000 free viewings of Scare Mail Links & Resources Mentioned ProWritingAid – https://prowritingaid.com Creatorwood: https://www.creatorwood.tv/homepage Free Scare Mail viewing giveaway: https://www.learnselfpublishing.com/creatorwood

    SPS-459: Your Book As An AI Movie (Part 2)

  5. 30 Jul

    SPS-458: Your Book As An AI Movie (Part 1)

    This week on The Self-Publishing Show, James Blatch and Cissy Mecca are joined by Michael Evans, founder of Creatorwood, for Part 1 of a two-part discussion about using AI to turn books into trailers, short films and feature-length adaptations. They also discuss developmental editing, author voice and improving your craft. Part 2 arrives next Friday, when the giveaway link will be shared. Creatorwood is offering 1,000 free viewings of its adaptation of David Viergutz's Scare Mail, with Patreon subscribers receiving early access. Key Talking Points: How Creatorwood turns books into films AI video opportunities for authors Book trailers and short-form marketing Developmental editing and author voice Part 2 and the Scare Mail giveaway Links & Resources Mentioned: ProWritingAid: https://prowritingaid.com Creatorwood: https://www.creatorwood.tv/homepage

    SPS-458: Your Book As An AI Movie (Part 1)

  6. 23 Jul

    SPS-457: Craft is King (Again)

    This week on The Self-Publishing Show, James Blatch and Cissy Mecca argue that as AI makes it easier than ever to produce competent books, craft is becoming an author's greatest competitive advantage. They explore why developing a distinctive voice, creating emotionally resonant stories, and continually refining your writing matter more than ever. Alongside the discussion on craft, they also cover the latest AI developments, compare tools like Claude, ChatGPT and Fable, and share practical advice on using technology without losing the human qualities that make readers fall in love with books. Key Talking Points Why craft is making a comeback in the age of AI How a distinctive author voice sets your books apart from AI-generated content What "voice" really means—and practical ways to develop your own Why emotionally resonant writing creates the word-of-mouth every author wants The difference between writing quickly, writing slowly, and writing well How editors and writing coaches should strengthen your unique style, not standardise it Understanding that improving craft looks different for every writer The influence of TikTok and shareable reading moments on modern storytelling The latest updates from Fable, Claude and other AI tools Choosing the right AI subscription and building an effective workflow Links & Resources Mentioned ProWritingAid: https://prowritingaid.com Claude AI: https://claude.ai ChatGPT: https://chatgpt.com Google Gemini: https://gemini.google.com TikTok: https://www.tiktok.com Anthropic: https://www.anthropic.com

    SPS-457: Craft is King (Again)

  7. 16 Jul

    SPS-456: The Robot Read My Backlist

    This week on The Self-Publishing Show, James Blatch and Cissy Mecca dive into the next wave of AI tools for authors, focusing on Fable and the rise of agentic AI. They explore how these new tools can ingest an author's entire backlist, create series bibles, analyse metadata, support developmental editing, and become long-term business assistants rather than simple chatbots. Along the way, they share updates on their own writing projects, discuss practical AI workflows, and look at how tools like ChatGPT's new Sites feature are rapidly changing what authors can build without coding. Key Talking Points What is Fable and how does it differ from traditional AI chatbots? Agentic AI and why it's a game-changer for author businesses Building a series bible from an entire backlist Using AI for developmental editing and metadata optimisation Why authors should ingest their content while pricing remains low James shares how AI is helping him plot Book 5 without writing it for him Practical examples of AI organising story structure and chapter planning The real costs of AI-powered publishing workflows Creating AI "decision filters" to avoid shiny object syndrome and stay focused Links & Resources Mentioned ProWritingAid: https://prowritingaid.com Claude Fable 5: claude.ai - just open claude.ai (or the desktop/mobile app) and pick it from the model dropdown. Patreon: learnselfpublishing.com/support — where listeners can sign up for the Indie Writers Club Patreon (tiers: Quirky Friend $5/mo, Reliable Narrator $10/mo, Main Character $15/mo). https://youtu.be/Dd7FixvoKBw?si=dGSQ65NIC9Y7EkEK  https://www.learnselfpublishing.com/fable-download

    SPS-456: The Robot Read My Backlist

  8. 9 Jul

    SPS-455: Lessons From Rock 'n' Roll

    Episode Summary This week on The Self-Publishing Show, James Blatch and Cissy Mecca welcome author and former music industry executive Jack Williamson to discuss what authors can learn from the entertainment industry. Jack shares how a career spanning 17 years in music, followed by psychotherapy, inspired his transition into writing fiction, and why storytelling, branding, and understanding genre expectations are essential for building an author career. The conversation explores lessons from the music business, creating immersive reader experiences, writing authentic romance, and how authors can think more like entertainers when launching books. Key Talking Points Jack Williamson's journey from the music industry to indie publishing What authors can learn from the music business about building an audience Why storytelling is at the heart of every successful creative career Writing authentic romance inspired by real-life experiences The importance of understanding genre expectations and reader promise Building a book launch that extends beyond the novel itself Using original music and multimedia to enhance the reader experience Branding lessons authors can borrow from musicians and performers The value of treating your author career as a long-term creative business SPS banter covering football, conferences, and the indie author community Links & Resources Mentioned ProWritingAid: https://prowritingaid.com

    SPS-455: Lessons From Rock 'n' Roll
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About

Join James Blatch has he navigates the fast changing world of indie publishing. With the biggest guests in the industry and tips on how to stay ahead of the crowd.

Information

  • Creator
    James Blatch
  • Years Active
    2016 - 2026
  • Episodes
    461
  • Rating
    Explicit
  • Copyright
    © The Self Publishing Formula Ltd.
  • Show Website
    The Self Publishing Show

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