Strategy Sessions

Andi Jarvis
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  • MARKETING
  • EVERY TWO WEEKS

Andi Jarvis (Eximo Marketing) talks to some of the world’s best marketers and shares hints, tips and insight to help you become a better marketer.

  1. Interactive WTF with Colleen Babcock

    3 DAYS AGO

    Interactive WTF with Colleen Babcock

    Colleen Babcock is Head of Partner Marketing at Rightmove, one of the UK’s most trusted and best‑loved brands. In this episode we discuss: Learning that personal development isn’t selfishRe-branding and differentiation as the market leaderEvolving Rightmove’s income streamsEnsuring people remain central to the brandWhy emotion matters in b2b marketingWhy customer complaints are like a big dogMarketing Lessons from theatreThe importance of ‘Interactive WTFs’Colleen Babcock Colleen Babcock leads the B2B marketing teams helping agents and developers grow through smarter, more effective marketing. With over 20 years in the property industry and more than a decade at a FTSE 100 brand, she combines a love of storytelling with a sharp strategic lens and a strong belief that even B2B marketing is always personal. She’s known for building high‑performing teams, using data to guide decisions and turning brand strategy into commercial action - without losing the human touch (or her trademark energy). Alongside her leadership role, Colleen is a national media spokesperson on the housing and rental market, regularly appearing on Sky News, LBC and the BBC to make Rightmove’s insights clear, useful and never boring.. Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/interactive-wtf-with-colleen-babcock-strategy-sessions-podcast/

    56 min
  2. Customer Led Innovation With Shantanu Srivastava

    28 APR

    Customer Led Innovation With Shantanu Srivastava

    Shantanu Srivastava is a global marketing and innovation leader whose career spans leadership roles across Twinnings, Danone, Sanofi, and Reckitt. In this episode we discuss: The risks and benefits of evolving a brandCustomer led innovationMaking innovation work inside a companyHow challenger brands see innovation v mega brandsInnovating inside a start upHumans v AI in researchFull show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here.

    43 min
  3. Can Marketing Save Lives? With Mike Brooke

    29 MAR

    Can Marketing Save Lives? With Mike Brooke

    Mike works in strategy at Made Brave, one of Scotland’s finest agencies. He talks about how marketing can make a real difference to people’s lives. In this episode we discuss: Career advice to your younger selfWorking with brave brandsChanging perceptions of T1DWorking with a sales led organisationBrand v community ownership of campaignsHow to get great work from your agencyStrategy as part of the sales processFull show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here. If you enjoyed the show, please give it a 5* rating or share it with a friend.

    48 min
  4. The Dark and Light Sides of Social Media with Alison Bender

    8 MAR

    The Dark and Light Sides of Social Media with Alison Bender

    00:00 - Early career and trusting the process13:48 - Introduction16:52 - Launching Real Madrid TV22:00 - Online abuse39:22 - Using social media positively 52:10 - Quick fire football questions1:02:45 - Recommendations and wrap up Alison Bender is an award-winning football presenter, reporter, podcaster, author and producer who has worked for Sky News, Sky Sports News, ITV, BBC and ESPN. In this episode we discuss: Early careerOnline abuseUsing social media positively to build a careerQuick fire football questionsWho’s going to win the Premier LeagueOne Question One Question is a start up I’m building (that’s me, Andi Jarvis). If you hear this episode before Tuesday 10 March, you can vote for me in a start up competition and I might win £50,000 to help build it. Just visit this page on the Belfast Telegraph website, scroll down until you see One Question, click it, then click next and you’ve voted! No registration required.   Show Notes and Transcript Full show notes, including a transcription and links to everything discussed can be found here.

    1hr 5min
  5. Dollar Shave Club, Who Gives A Crap and Lynx with David Titman

    24 FEB

    Dollar Shave Club, Who Gives A Crap and Lynx with David Titman

    00:00 - Mental health in marketing 15:15 - Introduction 16:30 - David's career background at Unilever 18:30 - Dollar Shave Club 40:37 - Who Gives A Crap 54:55 - Lynx 1:04:15 - Recommendations and wrap up

    1hr 6min
  6. Strategy Over Creativity with Will Poskett

    5 FEB

    Strategy Over Creativity with Will Poskett

    Will Poskett is an award-winning strategist, the founder of Defiant and previously of Wieden & Kennedy, Droga5 and Saatchis. Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here. In this episode we discuss: The art of strategy Beavertown and how you help a craft beer brand go mainstream Is testing useful for strategists?How brand can unify an organisation What’s the future for agencies?Why agencies don’t charge for strategy Why direct mail is ace Building leads for SMEs on LinkedIn and Substack Will Poskett   Will Poskett is an award-winning strategist and the founder of Defiant. He has advised some of the world’s most famous brands (Clipper Teas, Heineken & Coca Cola) and worked at the world’s most awarded agencies. In 2014 he was awarded the first ever Grand Prix at the YouTube Effectiveness Awards for his work on Mattessons and gaming. Find Will on LinkedIn or Substack. Andi Jarvis - Strategy Sessions Host If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating.

    55 min
  7. Follow Your Instincts with Lianre Robinson

    20 JAN

    Follow Your Instincts with Lianre Robinson

    Lianre is CEO at The Marketing Academy Foundation (TMAF) and an award-winning digital marketer. She is in conversation with Andi Jarvis In this episode we discuss: Follow your instinctsWhy TMAF is important for the marketing industryWhat the opportunity is for TMAF and why they’re rebrandingWhy 5 year plans don’t workHow Lianre engages with her stakeholdersUsing communities in marketingWhat Lianre and Seth Godin have in commonRecommendations Sarah Shimmons on the Strategy Sessions Seth Godin on the Strategy SessionsLearn Like a Lobster by Helen Tupper and Sarah Ellis Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/follow-your-instincts-with-lianre-robinson-strategy-sessions-podcast/

    37 min
  8. The Most Debated Christmas Ad Ever with Tarek Sioufi

    09/12/2025

    The Most Debated Christmas Ad Ever with Tarek Sioufi

    Tarek Sioufi is Grey’s Chief Strategy Officer. He has led brand strategy for adidas, The Financial Times, Sainsbury’s, Iceland, Netflix, Cadbury and Coca-Cola. In this episode we discuss: The power of imaginationWhy strategy is simpleDo ideas just ‘find’ strategistsAre strategists the smartest people in the roomThree modes of thought for devising a brilliant strategyThe most debated Christmas ad of all timeThe UK’s super bowlPromoting Iceland – the country, not the supermarketTaking on Google for Iceland (and Sweden)Stella’s new campaignTarek Sioufi   Tarek is a multi-award winning strategist with over 20 years of industry experience. He has held senior roles at some of the world’s most entrepreneurial and creatively awarded agencies including: Media.Monks, Wieden+Kennedy, The Brooklyn Brothers, Fallon and Sid Lee. He joined Grey in 2023 as Chief Strategy Officer and leads some of the agencies key accounts including, Etihad, Sky Bet, Haleon and Vodafone Ireland. Tarek’s work has been celebrated both for its creativity and effectiveness by Cannes Lions, The Effies, D&AD and Contagious Pioneers. And in 2022, Tarek was recognised by Campaign Magazine for outstanding contributions to the industry in their 40 over 40 category and by BIMA (The British Interactive Media Association) as one of the nation’s top strategists and consultants. Find Tarek on LinkedIn Show Notes Full show notes, including a transcription andlinks to everything discussed can be found here.

    42 min
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About

Andi Jarvis (Eximo Marketing) talks to some of the world’s best marketers and shares hints, tips and insight to help you become a better marketer.

Information

  • Creator
    Andi Jarvis
  • Years Active
    2020 - 2026
  • Episodes
    111
  • Rating
    Explicit
  • Copyright
    © Andi Jarvis
  • Show Website
    Strategy Sessions

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