The CARE Principles, a Leadership Podcast on Culture and Brand Transformation.

Isabel Verstraete, strategic partner for brands and people in transition.

Change is no longer the exception, it’s constant. In this podcast, Isabel Verstraete, strategic partner and founder of The CARE Principles, explores how leaders and entrepreneurs navigate ongoing transition without losing clarity, culture, or themselves. Each episode shares practical insights on leadership, strategy and human dynamics — from building strong teams to caring brands and organizations people want to belong to. The CARE Principles — Collaboration, Agility, Reliability and Empathy — is a proven framework to help people and brands thrive in times of change.

  1. 5 DAYS AGO

    107. How to keep mentally balanced and thrive in 2026!

    Leadership & Brand Strategy podcast rooted in The CARE Principles for navigating change. In this episode, Anja Stas is the CCO of the ANTWERP ZOO FOUNDATION. She is also a passionate speaker, an award winning International Marketer and Author. She is a firm believer of nature as medicine to keep people inspired.  A passionate talk about CARE, Leadership Development, Organizational Culture, Brand Transformation and the need for spirituality in our lives. Anja shares how she keeps grounded through websites like https://ground.news/ Check out and make sure to visit the Antwerp Zoo foundation, more info here: https://www.antwerpzoofoundation.com/en/ Looking for help or inspiration for your brand transformation, leadership development or change management? Check out thecareprinciples.com and see how we can help you! Take care folks, cheers! Isabel

    1h 17m
  2. Struggling to Build Trust? A Simple Step to Gain Commitment and Influence.

    07/12/2025 · BONUS

    Struggling to Build Trust? A Simple Step to Gain Commitment and Influence.

    If you think business will get easier next year—think again. Struggling to get teams to collaborate better? Want to build a culture of trust? Ready to create smarter brands and products people actually connect with? Let’s talk. Scan the QR code, book a meeting, and tell me your challenge. I’ll help you as your strategic partner for People and Brands in transition. Take care, Isabel https://thecareprinciples.com/

    1 min
  3. 106. Want Better Teams? How Real Leadership Begins with Care and Connection.

    21/11/2025

    106. Want Better Teams? How Real Leadership Begins with Care and Connection.

    In this last episode of 2025, Isabel talks with Professor Alain-Laurent Verbeke, Full Professor of Private Law, Negotiation & Mediation. A conversation about the essential role of care, trust, and long-term value creation in family businesses and entrepreneurial leadership. Alain-Laurent explains that family enterprises perform best when they look beyond financial outcomes and invest deliberately in people, culture, and continuity across generations. The conversation highlights how today’s leaders need more empathy, transparency, and strategic care — not as soft skills, but as drivers of resilience, stability, and innovation. Together, Isabel and Alain-Laurent show that sustainable growth emerges when leaders slow down, listen deeply, and build genuine connection with both their organizations and the broader ecosystem around them. The CARE Principles is a strategic framework for People and Brands in transition. Check out thecareprinciples.com and see how we can help you. Read more about Professor Alain-Laurent Verbeke here: https://www.law.kuleuven.be/fvr/nl/pdf/cvALV

    1h 55m

  4. 21/11/2025

    Would you do me a favor please?

    About to upload the last episode of 2025! A moment to stand still with all the amazing guests I received this year! A moment as well to ask you to follow and share my podcast, because more people can learn how to grow in the transitions they are facing. In today's business world in which every organization is in the midst of a transition it is crucial to learn how to show Empathy, understand what makes you Reliable, become Agile to fully invest into a productive Collaboration. That is what the CARE Principles stand for, a strategic framework for People and Brands in transition. Need help? Check out thecareprinciples.com and see how we can help you!

    1 min
  5. 105. Vraag je je af hoe eerlijke verloning de bedrijfscultuur versterkt? Inzichten over transparant loonbeleid.

    24/10/2025

    105. Vraag je je af hoe eerlijke verloning de bedrijfscultuur versterkt? Inzichten over transparant loonbeleid.

    Soukaina ​vindt dat over loon praten net zo normaal zou moeten zijn als over ambities praten. Ze helpt organisaties om een beloningsbeleid uit te bouwen dat eerlijk, helder en motiverend is. Een open gesprek over hoe waardering of care voor werknemers niet altijd gelinkt hoeft te zijn aan geld. Hoe geef je je team een toekomst en groei perspectief, naast een correct loon? Hoe creëer je een HR-strategie die inspeelt op werknemersbehoeften en dat vooruit loopt op de aankomende EU-wetgeving? Soukaina inspireert en motiveert bedrijven om de 'care' voor werknemers op een volgend niveau te pakken. Isabel Verstraete helpt mensen en bedrijven in transitie met een helder en performant strategisch CARE-framework. Interesse om te zien hoe de CARE Principles jou kunnen helpen? Check https://thecareprinciples.com/ Op zoek naar een fair en transparant loonbeleid, surf naar https://www.compinsight.be/ en zie hoe Soukaina jou kan verder helpen.

    1h 4m
  6. 104. The Power of Perspective: Professor Henry Robben on Turning Darkness into Opportunity.

    24/09/2025

    104. The Power of Perspective: Professor Henry Robben on Turning Darkness into Opportunity.

    In this episode of the CARE Principles Podcast, Professor Henry Robben (Marketing Strategy, Nyenrode University) shares the sabbatical insight that flipped his outlook—from seeing obstacles to spotting opportunities, even in a grim world. We dig into purpose-driven leadership, why empathy beats efficiency, how to think beyond dashboards, and the simple daily choice that sets the tone for your life and your business. Henry shares funny stories, from guest lectures to call centre fails, gives practical advice for customer-centric growth, and marketeers. He also has a refreshingly human take on AI, strategy, and career longevity. If you lead teams, build brands, or just want your next year to be better than your last, this conversation will help become more aware on how change starts from within. The CARE Principles is a strategic framework that helps People and Brands in transition. Don’t just manage change—lead it. Learn how at careprinciples.com. Learn more about Henry Robben, his books and consultancy work at: https://henryrobben.com/ PS: in the end Henry talks about the 3 Greek G's: Health, happiness and cosyness. In Dutch: De drie Griekse G's zijn gezondheid, geluk en gezelligheid ("Χρόνια πολλά με υγεία, χαρά και αγάπη" (Chrónia pollá me ygeía, chará kai agápi), wat betekent "Nog vele jaren met gezondheid, vreugde en liefde"

    1h 7m
  7. 103. Heleen Fivez wil een gelukkige onderneemster worden, en vertelt hoe ze dat doet.

    12/08/2025

    103. Heleen Fivez wil een gelukkige onderneemster worden, en vertelt hoe ze dat doet.

    Omarcity gecreëerd in 2018, is een design platform met duurzame merken van over de hele wereld, gebouwd door het koppel Heleen & Pieter. Isabel interviewt Heleen over het belang van geluk in ondernemen, ondernemen als koppel met 3 kinderen, kunstenaars en designers laten samenwerken en duurzame groei. Maar ook een gesprek over het belang van waarden en leiderschap nemen. Ontdek de fantastische merken die Omarcity vertegenwoordigd of wanneer ze activiteiten organiseren: https://omarcity.world/ https://www.instagram.com/omarcity.world/ Meer weten over Leiderschap met CARE? Bouw betere teams, sterkere merken en producten waar mensen zich mee verbonden voelen. Kijk dan zeker op https://thecareprinciples.com/ en zie hoe we je kunnen helpen.

    1h 2m
  8. 102. Directeur Kringwinkel Lander Janssens over balans in leiderschap.

    20/07/2025

    102. Directeur Kringwinkel Lander Janssens over balans in leiderschap.

    De Kringwinkel geeft een nieuwe toekomst aan mensen en voorwerpen. Ze zijn 1 van de grootste sociale werkgevers in Vlaanderen en verwerken met hun 131 winkels meer dan 84.000 ton goederen jaarlijks. Wat zijn de uitdagingen voor de Kringwinkel? Hoe kunnen wij als consument de circulaire economie helpen? Waarom is balans het sleutelwoord in Lander's leven? Dit en veel meer in een nieuwe aflevering van de CARE Principles Podcast. De CARE Principles is een leiderschapsmodel dat je helpt om sterkere culturen op te bouwen, slimmere merken te creëren en producten te ontwikkelen waar mensen écht een connectie mee voelen. Voor meer info, een keynote, workshop of strategisch leiderschapsadvies: https://thecareprinciples.com/ https://www.kringwinkel.be/ Interesse in de problematiek van de kledingberg? Check dan zeker deze reportage: https://youtu.be/MdaP0HnzGuo?si=ywrRSLkmRg63ULTx

    1h 11m
See All (110)

Trailers

5
out of 5
8 Ratings

About

Change is no longer the exception, it’s constant. In this podcast, Isabel Verstraete, strategic partner and founder of The CARE Principles, explores how leaders and entrepreneurs navigate ongoing transition without losing clarity, culture, or themselves. Each episode shares practical insights on leadership, strategy and human dynamics — from building strong teams to caring brands and organizations people want to belong to. The CARE Principles — Collaboration, Agility, Reliability and Empathy — is a proven framework to help people and brands thrive in times of change.

Information