The Digital Slice

Brad Friedman
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The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

  1. Marketing An Innovative Tech Product

    6 HR AGO

    Marketing An Innovative Tech Product

    Do you have an innovative idea you want to build a company around? Brad and Faizan Ahmed discuss the importance of understanding your customer's pain points first. Faizan Ahmed has a Bachelors in Electrical Engineering from San Jose State University and a Masters in Electrical Engineering/ Solid State Physics from Santa Clara University.  Straight out of undergrad, he was hired into a startup that made products for the defense industry. Within three years Faizan became Head of R&D there architecting a system that enabled precision torque control in intricate small-scale products such as night vision goggles leading to an acquisition by the USAF. Faizan co-founded Genxsys in 2016 - a company that made Rain deflector lenses for cameras. These lenses would be adjusted on DSLR cameras, spinning at 1800 RPM to get rid of any rain / snow from the circumference of a picture or movie being shot. The technology was acquired by a company that rents equipment to Hollywood production studios. In 2019, Faizan founded Invensify, after noticing his diabetic father struggling to travel with his insulin that he had to take daily multiple times. The ice packs would melt / were not precise and often were prohibitive when traveling on planes. He raised money to develop the worlds most power efficient cold chain shipper using solid-state quantum technology, disrupting a $6.5 billion pharma drug delivery packaging market. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    26 min
  2. You Might Also Like: On Purpose with Jay Shetty

    6 HR AGO · BONUS

    You Might Also Like: On Purpose with Jay Shetty

    Introducing Jefferson Fisher: The #1 Communication Mistake People Make in Arguments (Do THIS Before You Respond to Instantly Lower Tension) from On Purpose with Jay Shetty. Follow the show: On Purpose with Jay Shetty Today, Jay sits down with communication expert Jefferson Fisher to explore why the conversations we avoid often shape our lives the most. Drawing from his experience as a trial lawyer turned teacher, Jefferson shares a powerful truth: communication isn’t about winning arguments, it’s about building peace. When we learn to face difficult conversations head on with clarity, courage, and compassion we stop people-pleasing, reconnect with who we truly are, and create deeper, more honest relationships. Avoidance may feel safer in the moment, but it always comes at a cost. Together, Jay and Jefferson unpack why so many conflicts spiral, not because of what’s said, but because of what’s heard. From romantic relationships to family dynamics, they reveal how most arguments are really about the need to feel understood, valued, and safe. Jefferson shares simple yes transformative tools, like asking “What did you hear?” or pausing to breathe before responding, that help slow heated moments and turn reaction into connection. He explains that true emotional intelligence is the ability to repair quickly, validate feelings without needing to agree, and choose understanding over defensiveness. In this interview, you'll learn: How to Face Difficult Conversations Without Fear How to Say the Hard Thing Without Starting a Fight How to Stay Calm When You Feel Triggered How to Make Someone Feel Understood Without Agreeing How to Repair a Conversation After You Mess Up How to Slow Down Arguments Before They Escalate How to Build Deeper Relationships Through Better Conversations Every honest sentence, every pause to breathe, every moment you choose understanding over reaction is a step toward a more peaceful life. Growth doesn’t come from avoiding what’s hard, it comes from meeting it with intention, patience, and compassion. Get your own copy of Jefferson’s latest book, The Next Conversation: Argue Less, Talk More  With Love and Gratitude, Jay Shetty JAY’S DAILY WISDOM DELIVERED STRAIGHT TO YOUR INBOX Join 900,000+ readers discovering how small daily shifts create big life change with my free newsletter. Subscribe here.  Check out our Apple subscription to unlock bonus content of On Purpose! https://lnk.to/JayShettyPodcast  What We Discuss: 00:00 Intro 01:11 How Good Communication Creates a Life of Peace 02:14 Why Facing Difficult Conversations Changes Everything 04:53 Your Fear of Upsetting Others Is Valid 06:45 The Biggest Communication Mistake We All Make 09:45 Can You Actually Change Someone’s Mind? 12:31 How to Reach Someone Who Refuses to Communicate 16:17 Winning Arguments Should Never Be the Goal 19:43 What to Do When Your Partner Triggers You 21:21 The Patience Required to Create Real Connection 25:42 How Should I Respond to the Silent Treatment? 30:13 The Clearest Sign Someone Doesn’t Truly Care 32:10 When a Relationship May Be Beyond Repair 35:00 Why Radical Honesty Strengthens Relationships 38:03 When Your Partner Can’t Handle the Hard Conversations 41:31 The Small Moments Where Repair Gets Missed 44:20 Do You Feel Judged by Your Parents? 51:53 How to Say No Without Feeling Guilty 55:14 How to Stop Saying Things You Don’t Mean 58:04 Setting Boundaries That Actually Stick  01:00:37 What to Do When a Coworker Keep Interrupting You 01:03:15 Overexplaining Undermines Your Confidence 01:06:06 Breaking the Us vs. Them Mentality 01:11:25 Jefferson on Final Five Episode Resources: Website | https://www.jeffersonfisher.com/   Instagram | https://www.instagram.com/jefferson_fisher/  YouTube | https://www.youtube.com/channel/UCXjnpu6lK0HoUyOMh2ZBwhQ  TikTok | https://www.tiktok.com/@justaskjefferson   Facebook | https://www.facebook.com/justaskjefferson/   X | https://x.com/jefferson_fishr  LinkedIn | https://www.linkedin.com/in/jeffersonfisher/ See omnystudio.com/listener for privacy information. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. Harvard Study: This 2-Minute Trick Increases Sales By 30%

    10 MAR

    Harvard Study: This 2-Minute Trick Increases Sales By 30%

    Do your sales calls start with a little chit chat? Or do you cut to the chase? Listen to learn the secret to increasing close rates by 30%. Todd Schuchart is a certified goofball and an expert in life insurance sales and lead generation. With a deep understanding of the industry, he focuses on developing innovative solutions for agents, including conversational sales training and AI-driven CRM tools to help life insurance professionals streamline their processes, improve client connections, and boost conversions. Todd is known for his commitment to simplifying the sales process, the levity he brings to everyday situations, and his agent-first approach. He is also known for creating high-quality resources that empower agents to succeed in a competitive market. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    28 min
  4. Your Ads Are Wasted Without These Email + SMS Automations

    5 MAR

    Your Ads Are Wasted Without These Email + SMS Automations

    Most brands still treat email like a "legacy" channel while the right automated flows can quietly become one of the biggest drivers of revenue and retention. Join Brad Friedman and Jesse Kay as they break down automated email flows, list growth fundamentals, and how to connect paid social with owned channels like email and SMS so you can build an integrated system that converts and keeps customers coming back. Jesse Kay is the CEO of Vyber Media, where he helps high-growth brands use email, SMS, and lifecycle marketing to increase revenue across the funnel. Through innovative, youth-focused strategies, Jesse has worked with professional athletes, small business owners, and Fortune 1000 CEOs to drive measurable results in email, SMS, paid social, growth marketing, and influencer campaigns. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    21 min
  5. Why 90% Of Marketing Reports Are Useless (And What To Track Instead)

    3 MAR

    Why 90% Of Marketing Reports Are Useless (And What To Track Instead)

    Are you making six-figure marketing decisions based on benchmarks built for billion-dollar enterprises? Join Brad Friedman and Carlos Corredor as they break down why enterprise-level benchmarks don't apply to smaller B2B companies, how to build better marketing dashboards, and how to use data to find undervalued channels in saturated markets so you can focus on generating real revenue instead of chasing vanity metrics. Carlos Corredor is a seasoned digital marketing executive with over 20 years of experience across multiple perspectives in the industry. As the CEO of Condor, a boutique agency focused on generating qualified opportunities for mid-market B2B and tech services companies, he brings a unique blend of analytical rigor and entrepreneurial vision to every engagement. He began his career in Venezuela in sports journalism and baseball analytics, running a Moneyball-style stats site for Latin American winter leagues before bringing that same obsession with numbers and competitive advantage into the world of digital marketing. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    22 min
  6. Helping Older Business Owners Embrace Technology

    24 FEB

    Helping Older Business Owners Embrace Technology

    If you're an owner who feels like your business owns you—and technology just makes it more overwhelming—this conversation will help you flip that script. Join Brad Friedman and Steve & Melissa Fultz as they dig into how older business owners can use technology, AI, and systems to reclaim their time, protect their relationships, and design a business that can run without them. Steve and Melissa Fultz are the husband-and-wife team behind The Fultz Group and Biz Growth Matters, where they help entrepreneurs and family-owned businesses accelerate growth through brand positioning, marketing strategy, and business coaching. Melissa spent 20 years in corporate America working with large, publicly traded healthcare companies, helping health systems automate manual processes around patient and medication safety and leading complex change management across departments. Steve grew up in his family's service and repair business, served for 25 years as an education and executive pastor, then returned to help run and grow three related businesses. Together they co-authored Family Business Facelift and Smart Exit Blueprint and now focus on helping older married owners embrace technology, document their systems, and become "obsolete by design" so the business can finally serve their life. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    26 min
  7. Don't Buy A CRM Until You Know This 1 Thing

    17 FEB

    Don't Buy A CRM Until You Know This 1 Thing

    You should NOT buy a CRM until you know this one thing... Join Brad Friedman and Adam Honig as they chat about the CRM and how it can positively and negatively affect your business goals. Adam Honig is here to help business owners and manufacturers cut through the nonsense of traditional CRM and make more money with less hassle. As CEO of Spiro.AI, Adam leads the charge in using AI to drive sales growth, boost profits, and streamline operations specifically for mid-sized manufacturers. Unafraid to take strong stands, he's known for his opinionated, often controversial takes that challenge the status quo—all aimed at freeing manufacturers from "crap work" to focus on what actually matters. No fluff, no CRM headaches, just real results. A frequent speaker on industry podcasts, Adam shares how Spiro's "anti-CRM" approach helps manufacturers build strong customer relationships without the inefficiencies of outdated systems. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    20 min
  8. How To Turn A Niche Audience Into A Loyal Brand Community

    10 FEB

    How To Turn A Niche Audience Into A Loyal Brand Community

    Are you investing in marketing but still feel like your niche audience isn't turning into a truly loyal, engaged community? Join Brad Friedman and Ondar Tarlow as they break down how to differentiate a "commoditized" business, build trust through your digital and in-person experience, and use data and AI to turn attention into long term customer relationships. Ondar Tarlow is a marketing strategist and brand partnerships leader with more than 20 years of experience helping small, medium, and corporate businesses grow. He has built brands and customer experiences across financial services, lifestyle, and sports, and has led marketing as Chief Marketing Officer at Pacific Premier Bank. As CMO, Ondar helped forge a major partnership with the Los Angeles Chargers as they moved from San Diego to LA, integrating the bank into everything from game day experiences to digital campaigns while also serving as the team's primary banking relationship. Today, he runs marketing consulting for Zero Nation, a youth culture focused brand and talent collective that connects companies with Gen Z and Gen Alpha across action sports, gaming, fashion, and entertainment. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    34 min
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About

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

Information

  • Creator
    Brad Friedman
  • Years Active
    2018 - 2026
  • Episodes
    228
  • Rating
    Clean
  • Copyright
    © The Friedman Group, LLC
  • Show Website
    The Digital Slice