The Growth Engine

Mike Parsons Apollo Advisors
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The Growth Engine helps founders, marketers, and RevOps leaders turn their product into a predictable growth system. Hosted by Mike Parsons, an AI-driven B2B strategist with 25+ years leading campaigns for Xbox, Philips, and Nike. Learn actionable playbooks on AI marketing, ICPs, TAM/SAM/SOM, funnels, automation, and growth frameworks like Vision to Velocity. Build a marketing engine as strong as your product.

  1. 2 DAYS AGO

    Why Your Startup Isn’t Growing (15 Tests to Fix Your Pipeline & Revenue)

    Why do some companies grow every month… while others live deal-to-deal?Most founders think they have a growth problem.In reality, they have a system problem.Leads come in — then stop.Sales spike — then disappearMarketing is busy — but revenue isn’t predictable.In this episode of The Growth Engine, Mike Parsons breaks down the real reason startups plateau and shows you 15 practical tests you can run to diagnose exactly where your pipeline is breaking.This isn’t theory.It’s a step-by-step framework you can apply immediately to your B2B or SaaS business.You’ll learn how to move from:• founder-led selling• inconsistent leads• stalled deals• unpredictable revenueto a repeatable growth engine.Run the free growth diagnostic here:👉 https://b2bgrowthbooks.comWhat You’ll LearnWe break predictable growth into three layers — Demand, Conversion, and Revenue — and within each layer are tests that reveal what’s actually blocking growth.1️⃣ Demand Reality — Why customers should come to youIf this layer is wrong, nothing downstream works.You’ll learn how to test:• ICP self-recognition — do buyers instantly see themselves as your customer?• Trigger events — what causes them to actively search for a solution?• Urgency — what happens if they delay buying?• Founder dependency — can demand exist without you selling?• Cold recognition — do strangers immediately understand the problem?2️⃣ Conversion Clarity — Why deals close… or stallMost companies lose growth here and don’t know why.We cover:• Clear value articulation (cheaper, better, faster)• Consistent messaging across the funnel• Proof and trust signals• Identifying stall patterns in the sales process• Drop-offs and deal friction3️⃣ Revenue Engine — Where predictable growth actually happensThis is the part almost nobody measures — and it’s where scale comes from.You’ll learn how to test:• Price acceptance without discounting• Sales cycle predictability• Fast vs slow deal paths• Closing deals without the founder• Repeatable offers vs bespoke workWhen these are working together, you don’t “hope” for sales — you can forecast them.Who This Is ForThis episode is designed for:• SaaS founders• B2B startups• agencies trying to scale• RevOps leaders• marketing & sales teamsIf your revenue fluctuates month-to-month, your pipeline depends on heroics, or growth stops when the founder stops selling — this video will show you exactly what to fix.About The Growth EngineThe Growth Engine is the show where strategy meets systems.Hosted by Mike Parsons — an AI-driven B2B growth strategist with 25+ years of experience building and scaling companies, from launching Australia’s first internet radio station to leading global campaigns for Xbox, Philips, and Nike.Each episode delivers practical playbooks and operating models to help you:• build an AI-powered marketing system• define your ICP and value proposition• design funnels that compound over time• automate pipeline and lead generation• create predictable, scalable revenueKeywordspredictable revenue, startup growth strategy, b2b marketing strategy, saas growth, pipeline generation, lead generation b2b, revops, product market fit, go to market strategy, founder led sales, sales funnel optimization, how to get customers, startup sales strategy

    17 min

  2. 2 FEB

    Are We Building the Right Product? | Product Validation for Startups (15 Tests)

    Are We Building the Right Product? | Product Validation for Startups (15 Tests)Most startups don’t fail because they can’t build.They fail because they build the wrong thing—too confidently, for too long.In this episode of The Growth Engine, Mike Parsons breaks down 15 practical product-validation tests that remove guesswork from one of the hardest founder questions:“Is this product actually wanted?”Instead of opinions, surveys, or vanity metrics, Mike walks through a system of AI-powered operators designed to generate real evidence—before you scale, fundraise, or double down.You’ll learn how to test:Whether the problem is real and urgentWhether users prefer your solution over real alternativesWhether anyone will actually payWhether demand, retention, and referrals happen without pushingWhether your business model can scale without burning the founder🧪 The 15 Product Validation Tests CoveredProblem–Solution FitProblem–Solution FitPrototype EvidencePreference SignalWillingness-to-PayUser PullPain PriorityProduct–Market FitDemand RealityPayment ConversionRetention Without RemindersReplacement BehaviourOrganic PullBusiness Model FitUnit Economics RealityCAC TraceabilityRevenue DurabilityCost Scaling IntegrityFounder Dependency & LoadEach test is designed to answer one brutal question:Is this working because the market wants it—or because the founder is forcing it?🎯 Who This Episode Is ForFounders questioning product directionProduct leaders stuck in “feature mode”Marketers and RevOps teams asked to scale before fitAnyone tired of guessing and ready for evidence🔗 Tools & ResourcesExplore all 15 ProductBooks validation operators here:👉 https://www.b2bproductbooks.com/If you’ve ever wondered whether you’re building the right product—this episode gives you the tests to find out before it’s too late.

    19 min

  3. 19 JAN

    Business Model Fit Explained: Test If Your Startup Can Scale Profitably

    Most startups don’t fail because the product is bad. They fail because the business model breaks when growth begins. In this episode, Mike Parsons walks through ProductBooks — Business Model Fit Evaluator, the third stage in the Fit Model series of free evaluators. It’s designed for founders who already have problem–solution fit and product–market fit, and now need to answer the harder question: do we actually have a viable, scalable business? Using a real-world example and mock data, Mike shows how the free GPT evaluates unit economics, sustained growth, and capital runway. You’ll see how the tool surfaces risk factors early, highlights where margins and cost structures may be misaligned, and provides practical next steps to strengthen business model fit before scaling pressure exposes the cracks. 👉 https://chatgpt.com/g/g-69619faaf9108191a6ea2517cf199f0a-productbooks-business-model-fit-evaluator→ Open in ChatGPT and run your own Business Model Fit evaluation. 🎥 Watch on YouTubehttps://youtu.be/5uyeL3ZY8rs #B2BGrowthEngine #ApolloAdvisors #CustomGPT #AIforB2B #GrowthMarketing Try it free

    8 min

  4. 15 JAN

    Validate Product-Market Fit in Minutes with This Free AI Tool

    Product-market fit is one of the most misunderstood — and most critical — milestones in building a successful startup. Many founders ship great products, but still struggle to answer the real question: do customers actually want this, pay for it, and come back for more? In this episode, Mike Parsons introduces the Product Market Fit Evaluator, a free AI tool designed for founders, CEOs, and early-stage product leaders who already have an MVP or early version in market. Mike walks through how the tool works, what inputs it needs, and how it helps translate early usage data into clear signals around demand, retention, monetisation, and advocacy. You’ll see how the evaluator generates a structured product-market fit report in minutes — highlighting where your product is resonating, where the funnel narrows, and what needs focus before scaling. Instead of relying on gut feel or vague feedback, this approach helps bring clarity, prioritisation, and confidence to your next growth decisions. If you’re trying to decide whether to double down, refine your product, or prepare for scaling, this tool helps reduce uncertainty and keep your team focused on what matters most. 👉 Try the Product Market Fit Evaluator (free):https://chatgpt.com/g/g-69619d6263c4819196801803bda1860f-productbooks-product-market-fit-evaluator 🎥 Watch the full walkthrough:https://youtu.be/h1QkeP79oNY Hashtags#ProductMarketFit #StartupGrowth #B2BGrowthEngine #ApolloAdvisors #CustomGPT #AIforB2B #StartupFounders #SaaSTools #GrowthStrategy

    7 min

  5. 12 JAN

    How to Validate a Startup Idea in 5 Minutes

    Learn how to validate a startup idea in 5 minutes using AI and a proven problem–solution fit framework.In this episode of The B2B Growth Engine, Mike walks through a custom GPT that helps founders quickly assess whether a real, painful problem exists and whether the proposed solution is actually desired. The workflow guides you through your startup hypothesis, user interviews, current workarounds, early validation signals, and willingness to pay.In just minutes, the GPT generates a clear evaluation score, highlights gaps in your evidence, and recommends practical next steps—so you know whether to keep validating, refine your idea, or move toward product–market fit. Mike demonstrates the full process using mock data to show how fast and practical early-stage validation can be.If you’re a startup founder, marketer, or advisor, this video shows how AI can reduce guesswork, improve decision-making, and help you avoid building a product the market doesn’t want—before you invest serious time or resources. https://chatgpt.com/g/g-696198865c8881919a6bd0479a4deb4c-productbooks-problem-solution-fit-evaluator

    7 min

  6. 15/12/2025

    Why Emotion Matters More in B2B Than B2C (Free Brand Personality Tool)

    Most people assume B2B buying is rational and B2C buying is emotional. The data says the opposite. In this episode of The B2B Growth Engine, Mike Parsons breaks down a key Gartner insight showing that emotional connection plays an even bigger role in B2B purchasing than in B2C — especially when the buyer’s job, reputation, and risk exposure are on the line. To make this practical, Mike introduces Brand Personality, a free Custom GPT by Apollo Advisors that helps B2B founders, marketers, and advisors turn emotion into a clear brand personality and messaging blueprint. This isn’t about fluffy brand theory. It’s about defining how your company shows up — tone, archetype, emotional promise, and what you deliberately avoid — so every asset feels consistent and trustworthy. Using Campfire, an AI-first ERP platform, as a real example, Mike walks through how buyer tension, accountability, and migration risk shape brand decisions for CFOs and finance leaders. You’ll see how archetypes like The Architect and The Guardian reduce anxiety, build trust, and guide everything from homepage design to thought leadership and outbound messaging. If your B2B messaging feels inconsistent, generic, or hard to scale across a team, this episode shows how AI can give you a shared language and a brand north star — without slowing execution. Try the free Brand Personality tool:https://chatgpt.com/g/g-68e3488028508191893b778d470bebcd-brand-personality→ Open in ChatGPT and generate your B2B personality and messaging blueprint. 🎥 Watch the full walkthrough:https://youtu.be/3FnmKeBoDp0 #B2BGrowthEngine #ApolloAdvisors #CustomGPT #AIforB2B #BrandPersonality #B2BMarketing

    8 min

  7. 04/12/2025

    The 11 Greatest Challenges in Creating a Growth Strategy (and How to Overcome Them)

    In this episode, we break down the 11 greatest challenges in creating a growth strategy—the same structural blind spots that stall founders, GTM teams, and SaaS companies again and again. After building hundreds of GrowthBooks, I’ve seen these patterns across every industry:• Misdiagnosed bottlenecks• Incorrect ICPs• Weak value proposition proof• Overly broad segmentation• Leaky funnels• Messaging without coherence• Strategies built on assumptions, not evidence This episode gives you a practical, clear, and actionable roadmap for diagnosing and fixing the issues that are really holding your growth back. If you want predictable, scalable growth, this is the operating system you need.

    18 min

  8. 29/11/2025

    The #1 Reason Your Conversion Rates Are 30% Lower — And How Clear Messaging Fixes It Fast

    In this episode, Mike Parsons dives into why messaging matters — and why unclear messaging can slow growth, lengthen sales cycles, and kill conversions. Mike shares research showing that unclear messaging can increase customer acquisition time by 40–60%, reduce conversion rates by 15–30%, and even double sales cycle duration. Clear communication, as HBR reports, is 152% more effective at driving customer action — which is exactly why this GPT exists.The Messaging Frameworks GPT packages Mike’s years of messaging expertise into one simple tool. You drop in your Value Proposition Canvas, and it instantly generates a full messaging report: buyer awareness scoring, recommended frameworks, rationale, and applied examples. In the episode, Mike applies the GPT to Campfire (an AI-native ERP company) and walks through how the tool identifies awareness gaps, selects the StoryBrand framework, and produces persona-specific landing page copy for CFOs, controllers, and ops leaders.If you're a B2B founder, marketer, or advisor who wants messaging that lands with customers — and removes hours of guesswork — this GPT makes the strategy fast, clear, and actionable.Try it free:https://chatgpt.com/g/g-68e3455a7e5c8191adf45bb93e1ea9dd-messaging-frameworks🎥 Watch on YouTube:https://youtu.be/pNdUaC5EFao#B2BGrowthEngine #ApolloAdvisors #CustomGPT #AIforB2B #GrowthMarketing

    6 min
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About

The Growth Engine helps founders, marketers, and RevOps leaders turn their product into a predictable growth system. Hosted by Mike Parsons, an AI-driven B2B strategist with 25+ years leading campaigns for Xbox, Philips, and Nike. Learn actionable playbooks on AI marketing, ICPs, TAM/SAM/SOM, funnels, automation, and growth frameworks like Vision to Velocity. Build a marketing engine as strong as your product.

Information

  • Creator
    Mike Parsons Apollo Advisors
  • Years Active
    2025 - 2026
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © Mike Parsons Apollo Advisors
  • Show Website
    The Growth Engine
  • Provider