The Micromobility Podcast

Micromobility Industries
The Micromobility Podcast

Welcome to Micromobility, a podcast exploring the disruption that comes from new lightweight utility vehicles. Using the history of computing as a framework, we unpack what business models and impacts we’re likely to see in transport in cities.

  1. 2 JUN

    Bird’s Comeback Story: Inside the Turnaround with Co-CEO Michael Washinushi

    What happens when one of the biggest names in micromobility files for bankruptcy? In this exclusive interview, Bird Co-CEO Michael Washinushi joins host Prabin Joel Jones to break down the company’s dramatic turnaround. From Chapter 11 restructuring to a bold shift in strategy, discover how Bird is rebuilding its position as a leader in sustainable urban transportation. Learn how Michael transitioned from CFO to CEO during a crisis, retained critical city permits, cut operational costs, and set Bird on a new path toward growth. Whether you're in mobility, startups, or urban tech, this conversation is packed with insights on leadership, financial strategy, and navigating tough times. 👉 Topics covered: Bird’s Chapter 11 bankruptcy and recovery strategyLeadership transition: CFO to CEOMicromobility business models and revenue optimizationCultural overhaul and operational efficiencyThird-party vehicles and hardware strategyThe future of shared electric scooters and urban mobility 📍 Don't forget to like, subscribe, and hit the bell for more interviews on micromobility, sustainability, and innovation in urban transport. 00:00 The Birth of Bird: Revolutionizing Urban Mobility 01:40 Michael's Journey: From CFO to CEO 05:13 Navigating Challenges: The Turnaround Strategy 08:34 Cultural Overhaul: Post-Bankruptcy Bird 11:58 Motivating the Team: Retention and Transparency 15:29 Revenue Resilience: Strategies During Bankruptcy 18:49 Tough Decisions: Streamlining Operations 22:31 Building Brand Loyalty in Micro Mobility 25:50 Metrics that Matter: Revenue and Customer Retention 29:43 Understanding User Price Sensitivity 32:18 Post-Bankruptcy Metrics and Surprises 34:56 Strategies for Reducing G&A Costs 39:24 Hardware Strategy and Market Positioning 44:21 Geographical Expansion and Market Focus 48:43 Future of Shared Micro Mobility

    55 min
  2. 27 MAY

    80K E-Scooters and Profitable - Inside RYDE’s Winning Micromobility Formula

    In this episode of the Micromobility Podcast, host Prabin Joel Jones speaks with Tobias W. Balchen, CEO of RYDE, discusses the journey of the company from its founding in Norway to becoming the largest operator in the Nordic micromobility market. He shares insights on the business model, profitability strategies, pricing dynamics, operational challenges, and the importance of software development and customer experience. Takeaways Ride is the largest operator in the Nordics with over 80,000 e-scooters.The company has focused on profitability from day one, avoiding heavy reliance on venture capital.Ride's in-house operating model contributes to quality service and cost management.The lifespan of e-scooters has increased significantly, impacting unit economics positively.Pricing strategies are crucial, with a focus on affordability to attract users.Seasonal adjustments are necessary, with operations varying by city and weather conditions.Software development is key to enhancing user experience and operational efficiency.Regulatory compliance is a significant challenge in the micro mobility industry.Ride is exploring in-house hardware development while currently using off-the-shelf solutions.The future of shared micromobility looks promising with potential for large operators to emerge.Chapters 00:00 Introduction to Ride and Its Journey01:57 Founding Story and Business Model04:04 Growth and Expansion in the Nordic Market06:32 Profitability and Cost Management Strategies09:12 Operational Challenges and Seasonal Adjustments11:23 Unit Economics and Asset Lifespan13:36 Technology and Software Development16:00 User Experience and Customer Loyalty18:16 Regulatory Environment and City Partnerships20:27 Future of Shared Micromobility22:35 Conclusion and Vision for the Future

    50 min

About

Welcome to Micromobility, a podcast exploring the disruption that comes from new lightweight utility vehicles. Using the history of computing as a framework, we unpack what business models and impacts we’re likely to see in transport in cities.

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