The Launch Lounge Podcast

Salome Schillack
  • 5.0 (1)
  • Entrepreneurship
  • Updated weekly

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who's-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the insights she wishes she had when she was juggling a job, a side hustle, and raising two kids. Tune in and expect to learn and laugh with Salome as she helps you turn your knowledge into a profitable online product that can impact millions. Ready to build a business that offers you complete freedom? This is your podcast!

  1. 3 days ago

    356. 10+ Years as a Digital Creator: Stephanie May Willson Shares What She's Learned

    What if the secret to a business that lasts ten years isn't a better funnel — it's just being a human? 🚀 I've known Stephanie May Wilson for almost a decade, and watching her build her business has shaped how I think about marketing more than almost anything else. She's an author, podcaster, and course creator who built her very first funnel before the word "funnel" even existed. How? She asked the most human question possible: what's the best way to actually serve these people? That instinct once turned $7,000 in ad spend into a launch worth around $91,000 — the moment that changed how I saw what's possible in this whole industry. In this episode, we get real about the stuff most course creators feel but rarely say out loud. Why launch week can quietly wreck your self-worth. Why ads still work (even for a $37 journal). And why Stephanie walked away from social media completely — and what she does instead. If you're stuck in the feast-or-famine cycle and tired of dancing for the algorithm, consider this your permission slip. 💚 🔥 In This Episode: Why "being a human" is outperforming every funnel hack she's ever tried The hole-in-the-hose reframe that takes the heartbreak out of launches How she profitably sells a $37 journal with ads (breaking the "low-ticket" rule) The $5-a-day engagement ad strategy that grows an audience without social media ✨ Ready to stop being the bottleneck in your own growth? We're accepting 2 agency applications for course creators, coach or online expert doing 10K+ monthly. We're not just your ad team - we're growth partners who optimize your funnel, customer journey & scaling roadmap. Apply at thelaunchlounge.com/agency 💫   💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram.

    1hr 10min

  2. 26 May

    355. Screw Organic Socials - Here's How To Get Attention With Ads

    Ready to stop hoping the Instagram algorithm shows you some mercy and start building a real list of buyers instead? 🚀 If you've been posting, promoting and wondering why your audience still isn't buying, this episode is your permission slip to step off the organic treadmill. As a course creator, coach or online expert, you sell transformation — and transformation requires trust. The problem? The organic algorithm on Facebook and Instagram isn't built for trust. It's built for seven-second entertainment. That's why I'm walking you through why Meta ads are the most controllable, predictable way to build your email list — even if you have a tiny budget, no fancy gear, and zero viral moments to your name. 🔥 In This Episode: Discover why waiting to start running ads is the most expensive mistake course creators make Learn the exact daily ad budget I recommend for list building (plus the $1-a-day workaround) Master the low-budget engagement ad strategy that builds warm retargeting audiences on autopilot Uncover why the ads algorithm is far more stable than the organic one you're chasing  ✨ Doors are OPEN for Ads Foundations! Get the step-by-step Meta ads training that fills your list with hot leads ready to buy - stop dancing for the algorithm and start selling to buyers. Enrollment closes soon at thelaunchlounge.com/join💫   💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram.

    37 min

  3. 19 May

    354. Design Ad Creatives That Gets Attention - Here's How

    Tired of being told you need 500 fresh ad creatives every single day just to keep your Meta ads alive? 🚀 Here's what most ad advice gets wrong for course creators: it wasn't built for you. It was built for e-commerce — for selling lipsticks, hoodies, and fidget spinners on a tight seven-to-ten-day promo window. When coaches and course creators follow that advice, it quietly backfires. You're not selling widgets. You're selling transformation. Your funnels are longer, your campaigns are mostly lead magnet and webinar ads, and you only need to reach the right person once to get that email address. In this episode I walk you through the creative strategy actually designed for online experts — including the "microsecond test," the placement "twin set" trick, and the anti-fiddling plan that makes Facebook and Instagram ads feel easy again. ☕️ 🔥 In This Episode: Discover why e-commerce ad advice actively penalizes course creators who follow it Learn the "microsecond test" that tells you instantly if your creative will stop the right person Master the placement "twin set" method so your ads work in newsfeed, stories, and reels Build a simple three-to-five concept system you can set up once and leave alone for seven days Ready to get off the content treadmill? Ads Foundations opens May 26th - the step-by-step Meta ads training that fills your list with hot leads ready to buy. Waitlisters get FREE personal ads & funnel audits from my team. Join at thelaunchlounge.com/waitlist 💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

    32 min

  4. 12 May

    353. Meta Ads - What's Really Working Part 2 - ABO vs CBO

    Ready to discover the boring little campaign setting that's quietly draining your meta ads budget before your best ads ever get a fair chance to work? 🚀 Most course creators blame high ad costs on weak creative or the wrong targeting. But there's a sneaky little setting sitting inside your campaign structure that can drain your budget fast — long before your best ads get a fair chance to fill your email list with ready-to-buy leads. In this episode I'm finally explaining CBO vs ABO without the tech overwhelm, and showing you exactly when to let Meta drive your budget and when to take the wheel yourself. It's the strategy I'm teaching my students right now to scale online courses, coaching programs and memberships without wasting another dollar on low-quality leads. 🔥 In This Episode: The real difference between CBO and ABO (and why getting it wrong drains your budget fast) The "Idol auditions" framework for testing audiences before you commit serious ad spend The exact moment to switch from CBO to ABO so you stop paying for low-quality leads The 7-day "hands off" rule that finally lets your ads optimize properly Ready to get off the content treadmill? Ads Foundations opens May 26th - the step-by-step Meta ads training that fills your list with hot leads ready to buy. Waitlisters get FREE personal ads & funnel audits from my team. Join at thelaunchlounge.com/waitlist 💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

    34 min

  5. 5 May

    352. Meta Ads - What's Really Working Now Part 1

    Ready to stop attracting freebie seekers and start filling your email list with leads who actually buy your online course? 🚀 The Meta ads game has shifted again — and if you're still optimising for cheap clicks and high lead volume, you're quietly filling your email list with people who'll never open your emails or buy your courses. Between Apple's privacy updates and Meta's brand-new Andromeda algorithm, the platform has gone almost blind to what happens once someone leaves the news feed and lands on your funnel. In Part 1 of this Meta ads series, I'm pulling back the curtain on what I've been teaching my mentoring students and Scale with Ads beta testers about what's actually working right now — including the one performance-goal setting most course creators get wrong, and how to use Value Rules to claw back control inside Advantage Plus audiences. ✨ 🔥 In This Episode: Why the Andromeda algorithm is quietly making your ads less effective The critical difference between "Maximise Number of Leads" and "Maximise Number of Conversion Leads" How to use Value Rules to control who Meta puts your ads in front of The 60-second email-list audit that reveals if you're attracting buyers or freebie seekers Ready to get off the content treadmill? Ads Foundations opens May 26th - the step-by-step Meta ads training that fills your list with hot leads ready to buy. Waitlisters get FREE personal ads & funnel audits from my team. Join at thelaunchlounge.com/waitlist 💫   💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram.

    35 min

  6. 28 Apr

    351. What AI Can't Do For Your Business (And What It's Actually Good For)

    If you're using AI to write your emails, make your decisions, build your strategy and create your content, this episode might just save you two years and six figures. 🚀 There are four things AI absolutely cannot do for your course business — and most course creators, coaches and online experts are quietly outsourcing at least two of them right now without realising it. The result? Content that doesn't connect, decisions you can't defend, audiences drifting away, and a business that feels weirdly disconnected from the human running it. After managing nearly $7 million in ad spend and building my own AI assistant (her name is Ada, she's trained on 10 years of my marketing brain, and yes — she's dressed like she walked off the set of Peaky Blinders), I'm walking you through the exact line between AI as leverage and AI as a slow leak in your business. This is the final episode in The Good Advice Trap series, and honestly, AI is the perfect topic to end on. 🔥 In This Episode: The four things AI absolutely cannot do for your course business (and why outsourcing them is costing you sales) Why your audience can smell the AI sheen on your content — even when they can't name what's off How to use AI as your thinking partner without losing your CEO decision-making muscle The six things AI is genuinely brilliant at — and exactly how to use them without losing your voice ✨ Proven your course sells but scaling feels like a whole other job? Get a custom scaling roadmap in 30 days - no ongoing agency fees. Business audit + 2 sessions with me + guaranteed profit increase or your money back. Apply at https://thelaunchlounge.com/intensive💫   💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram.

    33 min

  7. 21 Apr

    350. Passive Income Isn't Passive. Here's the Truth.

    Ever daydream about Stripe notifications rolling in while you sip a latte and never touch another funnel? 🚀 Here's the truth no one wants to say out loud: passive income is never actually passive. There's still a funnel to watch, numbers to track, messaging to fix, and platforms that keep shifting the goal posts on you. In this episode of The Good Advice Trap series, I'm pulling back the curtain on why evergreen funnels aren't the magical freedom pill we've been sold, why every online course business needs recurring revenue (and why that's NOT the same thing as passive income), and the reframe that will change how you think about freedom in your business for good. If you've been chasing passive income because you're exhausted and craving more time with your family, this one's the real talk you need. 🔥 In This Episode: Why "one funnel is not a business" — and what to build instead The real difference between passive income, evergreen, and recurring revenue Why Pat Flynn is quietly dropping "passive" from his brand The reframe that turns your passive income fantasy into a real, sustainable plan ✨ Ready to scale beyond six figures without throwing more money at ads? The LaunchLounge 30 Days Intensive gives you deep data analysis, custom strategy, and clear roadmap - profits guaranteed or your money back. Apply at https://thelaunchlounge.com/intensive💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

    19 min

  8. 14 Apr

    349. The Launch Mistake That's Costing You the Most

    Your last launch underperformed — and there's a very good chance you've been fixing the wrong thing. 🚀 Misdiagnosing a launch is one of the most expensive mistakes a course creator can make. In this episode, I'm walking you through the four launch mistakes that cost online course creators the most — the big, sneaky ones that make everything feel harder than it should and leave you questioning your offer when the real problem is the strategy underneath. We're talking about skipping your pre-launch runway, scrapping an offer that was actually closer to working than you think, overfeeding your webinar audience with so much teaching they leave feeling full (but never buy), and pouring Facebook and Instagram ad spend into a funnel that was never ready for it. 🔥 In This Episode: Discover why your audience wasn't mentally ready for your offer — and how to fix that before your next launch Learn how to tell if your offer is actually dead or just has a leak (they are very different problems) Understand why teaching everything in your webinar is the fastest way to kill your conversions Find out when your funnel is truly ready for paid traffic — and what "signs of life" really look like ✨ Proven your course sells but scaling feels like a whole other job? Get a custom scaling roadmap in 30 days - no ongoing agency fees. Business audit + 2 sessions with me + guaranteed profit increase or your money back. Apply at https://thelaunchlounge.com/intensive💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

    42 min
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About

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who's-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the insights she wishes she had when she was juggling a job, a side hustle, and raising two kids. Tune in and expect to learn and laugh with Salome as she helps you turn your knowledge into a profitable online product that can impact millions. Ready to build a business that offers you complete freedom? This is your podcast!

Information

  • Creator
    Salome Schillack
  • Years Active
    2019 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Shine & Succeed Pty Ltd
  • Show Website
    The Launch Lounge Podcast

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