Balanced Business Formula: Strategies for Women Solopreneurs Balancing Life and Business

Rosemary Dede
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Balanced Business Formula: Strategies for Women Solopreneurs Balancing Life and Business

Welcome to The Balanced Business Formula, (previously known as Thriving on Purpose), the podcast where business coach Rosemary Dede helps entrepreneurs, especially women, create thriving businesses that align with their lives, values, and aspirations. Each week, we dive into heartfelt conversations, actionable strategies, and real-life stories to guide you toward building a business that supports you—not the other way around. Whether you’re just starting out, scaling to the next level, or seeking more balance in your busy life, this podcast offers practical lessons to help you find clarity, confidence, and sustainable success. Through personal insights, expert advice, and inspiring interviews, we cover everything from work-life harmony and personal growth to business strategy and community building. Every episode feels like a conversation with a trusted friend who truly gets the highs and lows of being an entrepreneur. So, grab your favorite drink, settle in, and let’s explore what’s possible when you create success on your own terms. It’s time to grow, thrive, and build a business—and life—that feels as good as it looks.

  1. 4 DAYS AGO

    3 Simple Steps to Organize Your Business Before You Automate (Even If You’re Not Tech-Savvy) - Ep. 44

    Raise your hand if you’ve ever signed up for a fancy business tool, thinking it would magically make your life easier—only to realize a few weeks later that you never actually use it. 🙋🏽‍♀️ You’re not alone. I’ve been there too. So many entrepreneurs jump into ClickUp, Notion, Airtable, and other "must-have" tools, thinking they’ll finally get organized. But instead? They end up with more chaos. Because here’s the truth: 💡 If your business backend is already messy, automation won’t fix it—it’ll just make the mess run faster. In today’s episode, I’m breaking down 3 simple steps to organize your business BEFORE you automate so that when you do introduce new tools, they actually work for you (instead of collecting dust in your subscriptions list). 🔹 What You’ll Learn in This Episode: ✔ The biggest mistake entrepreneurs make when trying to "fix" their systems ✔ Why buying fancy tools won’t magically make your business more organized ✔ 3 practical steps to simplify your backend before you automate ✔ How to choose the right tools that actually fit your business needs ✔ The truth about “shiny object syndrome” and why more tech ≠ more success 💡 PLUS: Get It Done Week is happening soon! If you're tired of drowning in digital clutter and want to simplify your systems with support, join me for a free 4-day experience starting February 11. We'll declutter your backend, create systems that fit your business, and finally get organized—without the overwhelm. ✨ Click here to sign up and get it done together! 🎧 Hit play now and let’s get into it!

    14 min

  2. 24 JAN

    Struggling to Stay Consistent? 3 Powerful Strategies to Stay Consistent and Achieve Your Goals - Ep 43

    Consistency is something we all aspire to, yet it often feels impossible to achieve. One minute you're full of motivation, ready to tackle your goals, and the next, life gets in the way, and you're back to feeling scattered and overwhelmed. Sound familiar? In this episode, I’m diving into why staying consistent is such a struggle and, more importantly, how you can finally break the cycle. We’ll explore: The real reasons you’re struggling with consistency (spoiler: it’s not because you’re lazy). 3 practical strategies to help you stay on track without feeling overwhelmed. Why doing less, but doing it intentionally, is the key to long-term success. If you’re ready to ditch the guilt, simplify your approach, and start seeing real progress in your business and life, this episode is for you. 🎧 Plus, I’m inviting you to join my Inner Circle Membership, where you’ll get the support, accountability, and guidance you need to stay consistent all year long.  Let’s make 2025 the year you finally stay consistent—without the burnout. Listen now and let’s dive in!

    11 min

  3. 17 JAN

    How to Turn Your Expertise into a Digital Offer That Creates Recurring Income (Without Burnout) - Ep.42

    Have you been sitting on the idea of launching a course, workshop, or digital product for months… maybe even years? 😅 You keep telling yourself you’ll start when you have more time, more experience, or a bigger audience. But here’s the truth: You don’t need to be “ready.” You just need to start. In this episode, I’m breaking down 4 simple steps to help you turn your expertise into a digital offer that actually sells. Whether it’s a mini-course, workshop, or guide, I’m showing you how to stop overcomplicating and start creating something that brings in income—without burning out. You’ll learn how to: ✨ Identify the right problem to solve for your audience ✨ Choose the best format for your lifestyle (without overthinking it) ✨ Simplify your offer so it’s clear and irresistible ✨ Start selling before it’s perfect 💼 Ready to stop overthinking and start selling? Apply for a FREE Business Growth Audit where I’ll help you map out your first digital offer or give you feedback on an idea you’ve been sitting on!

    9 min

  4. 10 JAN

    How to Plan Your Week Like a Pro: 5 Strategies for Busy Entrepreneurs in 2025 - Ep. 41

    Feeling overwhelmed by planning your week? You’re not alone. Most weekly plans fail not because we’re not trying hard enough, but because we’re trying to do too much or focusing on the wrong things. In this episode, I’m breaking down 5 simple steps to help you create weekly plans that actually work. From reflecting on your top priorities to time-blocking your non-negotiables and planning for flexibility, these are the exact strategies I use to stay on track as a mom, entrepreneur, and coach (even with my ADHD brain and fluctuating energy levels). I’ll also share how tracking your energy and even your time of the month can completely transform how you approach planning. Ready to make your weekly plans work for you instead of against you? Let’s dive in. What You’ll Learn in This Episode: Why most weekly plans fail and how to avoid common mistakes. 5 actionable steps to create weekly plans that are flexible and realistic. How to batch tasks and manage your time in a way that honors your energy. Plus, I’m inviting you to my free CEO Time Co-Working Sessions happening every Sunday this month—your chance to plan your week with intention and start the year off strong. ✨ Sign up for CEO Time here Take a deep breath, grab a notebook, and let’s start planning your most productive and balanced year yet! Wanna Connect? DM me on IG Check out the show notes here

    14 min

  5. 3 JAN

    Burned Out by the Hustle? The Key to Achieving Your Goals by Doing Less - Ep 40

    Are you tired of the "New Year, New Me" posts, the constant hustle, chasing more goals, more offers, and more clients? In this episode, I’m sharing why less can actually help you achieve more in 2025. We’ll talk about how simplifying your business and life can create deeper connections, more clarity, and sustainable growth that feels aligned. You’ll hear: ✨ Why “more” isn’t always better—and how it might be holding you back ✨ How focusing on less has transformed my business and personal life ✨ Practical steps to simplify your goals, offers, and schedule If you’re ready to embrace a more intentional way of running your business, this episode is for you. 🎧 Tune in now and learn how focusing on less can lead to more impact, ease, and fulfillment in 2025! Don’t forget to join my free CEO Time Co-Working Sessions every Sunday in January—let’s plan, focus, and start the year strong together. [Link to sign up] Check out the show notes: https://rosemarydede.com/focus-on-less-for-more-impact/ Wanna connect or share your key takeaways with me? Send me a DM on IG!

    14 min

  6. 27/12/2024

    My 2024 in Review: My Wins, Lessons Learned, and What’s Coming in 2025 - Ep 39

    As the year comes to a close, I’m taking some time to reflect on the wins, lessons, and transformations that shaped 2024 and I’m bringing you along for the journey. In this episode, I’m sharing: ✨ My biggest wins from the year, including the leap I took to run my business full-time. ✨ Lessons that shaped me, like the importance of boundaries, legal counsel, and cash flow. ✨ What you can expect from me in 2025, including new ways to work together, my January CEO Time co-working sessions, and more. If you’re ready to celebrate your own progress, reflect on valuable lessons, and step into the new year with clarity and intention, this episode is for you. 🎧 Tune in now and let’s close 2024 with gratitude and purpose!   Read the blog post: https://rosemarydede.com/lessons-learned-2024-plans-for-2025/ Wanna join "CEO Time" my free co-workign session in January? Get in our free community for more details. Wanna work with me in 2025? Let's have a chat about the best offer for your needs.

    27 min

  7. 20/12/2024

    Overwhelmed by Motherhood and Business? 3 Game-Changing Strategies to Reclaim Your Life - 38

    In this episode of The Balanced Business Formula, I’m diving into the challenges of balancing motherhood and entrepreneurship—and how to create true work-life harmony without feeling overwhelmed. You’ll hear stories from women just like you who are navigating the juggle of family, business, and self, and I’ll share three actionable steps to help you: ✨ Reclaim your time and creativity to feel more like yourself again. ✨ Align your business with the life you truly want. ✨ Let go of guilt and focus on what truly matters. If you’re ready to simplify your days, reconnect with your purpose, and build a business that works with your life—not against it—this episode is for you. 💡 Want personalized support to bring balance back into your life and business? Book a Breakthrough Session with me today! Together, we’ll create a tailored plan to simplify your days, reclaim your time, and achieve the harmony you’ve been craving.

    16 min

  8. 13/12/2024

    3 Overlooked Lead Generation Strategies to Double Your Clients and Business Growth - Ep. 37

    In this episode of The Balanced Business Formula, I'm diving into 3 overlooked lead generation strategies that can help you double your clients and drive real business growth—without adding extra stress. I’ll walk you through practical, actionable steps to: ✨ Leverage referrals and past clients to create a steady pipeline. ✨ Engage meaningfully with your ideal audience where they already are. ✨ Optimize what’s already working to save time and boost results. If you’re ready to simplify your marketing, attract the right clients, and grow your business in alignment with your life, this episode is for you. 🎧 Tune in now and take the first step toward sustainable success! Check out the show notes here: https://rosemarydede.com/how-to-generate-leads-for-your-business-without-the-overwhelm/ 💡 Want personalized support to implement these strategies in your business? Book a Breakthrough Session with me today! Together, we’ll create a tailored plan to attract more clients with ease.

    27 min
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About

Welcome to The Balanced Business Formula, (previously known as Thriving on Purpose), the podcast where business coach Rosemary Dede helps entrepreneurs, especially women, create thriving businesses that align with their lives, values, and aspirations. Each week, we dive into heartfelt conversations, actionable strategies, and real-life stories to guide you toward building a business that supports you—not the other way around. Whether you’re just starting out, scaling to the next level, or seeking more balance in your busy life, this podcast offers practical lessons to help you find clarity, confidence, and sustainable success. Through personal insights, expert advice, and inspiring interviews, we cover everything from work-life harmony and personal growth to business strategy and community building. Every episode feels like a conversation with a trusted friend who truly gets the highs and lows of being an entrepreneur. So, grab your favorite drink, settle in, and let’s explore what’s possible when you create success on your own terms. It’s time to grow, thrive, and build a business—and life—that feels as good as it looks.

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