Balanced Business Formula: Strategies for Women Solopreneurs Balancing Life and Business

Rosemary Dede
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Balanced Business Formula: Strategies for Women Solopreneurs Balancing Life and Business

Welcome to The Balanced Business Formula, (previously known as Thriving on Purpose), the podcast where business coach Rosemary Dede helps entrepreneurs, especially women, create thriving businesses that align with their lives, values, and aspirations. Each week, we dive into heartfelt conversations, actionable strategies, and real-life stories to guide you toward building a business that supports you—not the other way around. Whether you’re just starting out, scaling to the next level, or seeking more balance in your busy life, this podcast offers practical lessons to help you find clarity, confidence, and sustainable success. Through personal insights, expert advice, and inspiring interviews, we cover everything from work-life harmony and personal growth to business strategy and community building. Every episode feels like a conversation with a trusted friend who truly gets the highs and lows of being an entrepreneur. So, grab your favorite drink, settle in, and let’s explore what’s possible when you create success on your own terms. It’s time to grow, thrive, and build a business—and life—that feels as good as it looks.

  1. 6 DAYS AGO

    My 2024 in Review: My Wins, Lessons Learned, and What’s Coming in 2025 - Ep 39

    As the year comes to a close, I’m taking some time to reflect on the wins, lessons, and transformations that shaped 2024 and I’m bringing you along for the journey. In this episode, I’m sharing: ✨ My biggest wins from the year, including the leap I took to run my business full-time. ✨ Lessons that shaped me, like the importance of boundaries, legal counsel, and cash flow. ✨ What you can expect from me in 2025, including new ways to work together, my January CEO Time co-working sessions, and more. If you’re ready to celebrate your own progress, reflect on valuable lessons, and step into the new year with clarity and intention, this episode is for you. 🎧 Tune in now and let’s close 2024 with gratitude and purpose!   Read the blog post: https://rosemarydede.com/lessons-learned-2024-plans-for-2025/ Wanna join "CEO Time" my free co-workign session in January? Get in our free community for more details. Wanna work with me in 2025? Let's have a chat about the best offer for your needs.

    27 min

  2. 20/12/2024

    Overwhelmed by Motherhood and Business? 3 Game-Changing Strategies to Reclaim Your Life - 38

    In this episode of The Balanced Business Formula, I’m diving into the challenges of balancing motherhood and entrepreneurship—and how to create true work-life harmony without feeling overwhelmed. You’ll hear stories from women just like you who are navigating the juggle of family, business, and self, and I’ll share three actionable steps to help you: ✨ Reclaim your time and creativity to feel more like yourself again. ✨ Align your business with the life you truly want. ✨ Let go of guilt and focus on what truly matters. If you’re ready to simplify your days, reconnect with your purpose, and build a business that works with your life—not against it—this episode is for you. 💡 Want personalized support to bring balance back into your life and business? Book a Breakthrough Session with me today! Together, we’ll create a tailored plan to simplify your days, reclaim your time, and achieve the harmony you’ve been craving.

    16 min

  3. 13/12/2024

    3 Overlooked Lead Generation Strategies to Double Your Clients and Business Growth - Ep. 37

    In this episode of The Balanced Business Formula, I'm diving into 3 overlooked lead generation strategies that can help you double your clients and drive real business growth—without adding extra stress. I’ll walk you through practical, actionable steps to: ✨ Leverage referrals and past clients to create a steady pipeline. ✨ Engage meaningfully with your ideal audience where they already are. ✨ Optimize what’s already working to save time and boost results. If you’re ready to simplify your marketing, attract the right clients, and grow your business in alignment with your life, this episode is for you. 🎧 Tune in now and take the first step toward sustainable success! Check out the show notes here: https://rosemarydede.com/how-to-generate-leads-for-your-business-without-the-overwhelm/ 💡 Want personalized support to implement these strategies in your business? Book a Breakthrough Session with me today! Together, we’ll create a tailored plan to attract more clients with ease.

    27 min

  4. 06/12/2024

    Overwhelmed by Too Many Business Ideas? How to Cut Through the Noise and Find Focus - Ep. 36

    In today’s episode, I’m diving into a common challenge that many entrepreneurs face: feeling stuck with too many business ideas and not knowing where to focus. Whether it’s a course, a membership program, or one-on-one coaching, the excitement of multiple offers can quickly turn into overwhelm. I’m sharing a simple framework to help you gain clarity and decide which idea to focus on first, so you can take actionable steps toward growing your business without the stress. Here’s what you’ll learn: Why having too many ideas can leave you feeling stuck, and how to find focus. The first step in narrowing down your ideas—starting with your "why" and aligning with your goals. How to consider your audience’s needs and your current capacity when choosing your next move. Why testing your ideas before diving in fully can save you time and energy. Practical tips on how to stay focused and avoid the trap of overwhelm. If you’re ready to get clarity and focus on what truly matters in your business, this episode is for you! Check out the show notes here Wanna connect or have a question? Send me a DM on IG Looking for a short and powerfull coaching session to help you get back on track? Book a breakthough session to help you clarify your priorities and create an actionable plan so you can get back on track.

    12 min

  5. 29/11/2024

    5 Game-Changing Mindset Shifts to Supercharge Your Business Growth - Ep 35

    In this episode, I’m tackling a fear many entrepreneurs face but don’t often talk about—the fear of visibility. If you’ve ever found yourself holding back from showing up fully in your business because of self-doubt, perfectionism, or the worry of being judged, this one’s for you. Join me as we explore why this fear exists, how it might be keeping you stuck, and the steps you can take to overcome it. Visibility isn’t about being perfect or “too much”—it’s about showing up authentically so your dream clients can find and connect with you. Here’s what you’ll learn: The common reasons we hold ourselves back from being seen and how to reframe them. How the fear of visibility might be sabotaging your business growth. Practical, manageable steps to start showing up with confidence and authenticity. Mindset shifts to embrace your unique value and let your true self shine. This episode is here to remind you that the world needs your voice, your story, and your expertise. Your audience is out there waiting for you—it’s time to take that first step toward visibility!   ✨ Ready to Take the Leap? Let’s create a visibility plan that’s aligned with your values and helps you connect with your ideal audience. Book your breakthrough call here. Check out the shownotes:  https://rosemarydede.com/why-staying-small-isnt-serving-your-business-or-your-audience/ Let's connect: on IG or Threads

    11 min

  6. 28/11/2024

    Introducing the Balanced Business Formula Podcast: For women entrepreneurs balancing life, business, and success - EP 34

    In this episode, I’m pulling back the curtain on the exciting rebrand of this podcast and sharing the real reason behind the name change. When I started this journey, I had no idea how much this podcast would evolve or how it would become such an essential part of my business and connection with you. Join me as I reflect on what I’ve learned since launching, the shifts I’ve made in my business, and why I decided it was time for a name that truly reflects the heart of this show—and the value it brings to you, my amazing listeners. Here’s what you’ll learn: Why I originally started the podcast and how my perspective has shifted over the past year. The story behind leaving Instagram as my primary platform and embracing podcasting as my main marketing tool. How a name change can be a powerful step toward clarity, alignment, and growth in your business. Exciting updates on what’s coming next, including new content, guest interviews, and the introduction of business audit episodes! If you’re curious about how to create alignment in your business, leverage long-form content like podcasting, or simply want to hear more about this new direction, this episode is for you. Click here for the show notes ✨ Ready to Join the Conversation? Our community has officially moved off social media and into a private, distraction-free Slack space where you can connect with other like-minded entrepreneurs. [Click here to join us now!]  Extra episodes mentioned🎧: EP 17- https://sites.libsyn.com/493283/ep-17-use-podcasting-as-your-main-marketing-tool-to-grow-your-business-w-rosemarie-callender EP 31- https://sites.libsyn.com/493283/breaking-up-with-instagram-business-growth-beyond-the-feed

    8 min

  7. 25/10/2024

    This Is Why You're Sabotaging Your Business Success (and How to Overcome It) - Ep 33

    In today’s episode, I’m diving into the often-overlooked yet powerful topic of imposter syndrome and how it can sabotage your business success. We’ll explore how these feelings of self-doubt and inadequacy can creep into your life as a female entrepreneur, leading to hesitation, missed opportunities, and even burnout.  Here’s what you’ll learn: - The signs of imposter syndrome and how it manifests in your daily life as an entrepreneur. - Why acknowledging these feelings is the first step toward overcoming them and reclaiming your confidence. - Practical strategies to shift your mindset, embrace your accomplishments, and recognize your unique value. - How to build a supportive network that empowers you to step into your greatness and silence the inner critic. - Actionable steps you can take to overcome self-doubt and cultivate a positive, growth-oriented mindset. Check out the show notes here: https://rosemarydede.com/how-imposter-syndrome-is-sabotaging-your-business-growth-and-how-to-overcome-it/ Take my free quiz to identify your entrepreneurial superpower and discover how you can leverage it to grow your business.  Subscribe, rate, and review to stay updated with more episodes that will inspire and empower you to thrive on your own terms!

    10 min

  8. 18/10/2024

    Tired of the Financial Instability? Here's How To Achieve Steady Revenue As An Entrepreneur - Ep 32

    In this episode, we're diving deep into the ups and downs of inconsistent revenue that many female entrepreneurs face. Have you ever felt like one month your business is thriving, and the next, you’re scrambling to make ends meet? You’re not alone!  Join me as I explore the real impact of fluctuating income on your daily life and well-being. We’ll uncover the common challenges that come with unpredictable revenue streams and, most importantly, discuss actionable strategies to create a more stable income flow. Here’s what you’ll learn: The emotional toll of inconsistent revenue and how it can affect your self-esteem and decision-making. Practical steps to shift your mindset and approach toward revenue generation. Real-life examples from clients who transformed their businesses by focusing on sustainable income strategies. How to cultivate a consistent growth mindset and build stronger client relationships for long-term success. If you're ready to break free from the financial rollercoaster and pave the way for a more stable, thriving business, this episode is for you! Ready to Thrive Without Burnout? Check out my free masterclass to learn about the 3 Proven Strategies to Create Consistent Revenue, Cut Out Time-Wasters, and Align Your Business With Your Lifestyle.

    15 min
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About

Welcome to The Balanced Business Formula, (previously known as Thriving on Purpose), the podcast where business coach Rosemary Dede helps entrepreneurs, especially women, create thriving businesses that align with their lives, values, and aspirations. Each week, we dive into heartfelt conversations, actionable strategies, and real-life stories to guide you toward building a business that supports you—not the other way around. Whether you’re just starting out, scaling to the next level, or seeking more balance in your busy life, this podcast offers practical lessons to help you find clarity, confidence, and sustainable success. Through personal insights, expert advice, and inspiring interviews, we cover everything from work-life harmony and personal growth to business strategy and community building. Every episode feels like a conversation with a trusted friend who truly gets the highs and lows of being an entrepreneur. So, grab your favorite drink, settle in, and let’s explore what’s possible when you create success on your own terms. It’s time to grow, thrive, and build a business—and life—that feels as good as it looks.

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