Creative Directors Co.

Mike and Matty
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  • Entrepreneurship
  • Updated weekly

Breaking down the the art of building brands, media, and creative teams.

  1. 10 Jan

    $100K To $1M In 12 months | Creator Monetization Playbook

    Ben Weiss built and sold a tech company before joining the creator world. Ben was operator at Jesser, scaling them from 20 to 30M subscribers and doubling their revenue. He shares the best YouTube business strategy that turns creators into real operators. Ben shares how creators can actually scale their businesses, grow on YouTube, and why an operator is the key to sustainable growth and revenue.

    1hr 22min

  2. 28/02/2025

    YouTube’s CEO Makes BOLD Predictions for 2025

    YouTube’s 2025 Transformations: Predictions and Innovations by CEO Neil Mohan In this episode, we dive into the predictions for YouTube in 2025 as shared by CEO Neil Mohan. Key highlights include the rise of TV screen viewership over mobile and desktop, and the unexpected competition YouTube provides to streaming giants like Netflix and Disney Plus. We discuss YouTube’s new features, such as live commentary from creators during big events and the significance of enhanced storytelling. We also touches on YouTube's role in major cultural events and elections, emphasizing unfiltered content’s impact on public opinion. Additionally, we explore advancements in monetization, AI integration for content creation, and the possibilities of generating commercially safe AI videos with Adobe Firefly. Finally, tips on storytelling techniques are shared to help creators capture and retain audience attention. Join us as we break down these exciting developments in the creator economy and AI landscape.

    15 min

  3. 26/02/2025

    Spotify is Revolutionizing Content Creation

    Spotify's Game-Changing Announcements: Creator Milestones and Partner ProgramSpotify has announced two significant updates: the Creator Milestones Award, offering physical plaques for music creators hitting 50 million, 100 million, or a billion streams, and the Partner Program, which allows creators with a minimum of 2000 streams and 10,000 hours per month to receive payouts. The Mike and Maddie show dives into these updates, comparing Spotify's approach to YouTube’s monetization model and discussing the challenges of Spotify's ad-supported free tier. They also explore how changes in Spotify's visibility could impact future reports and metrics from platforms like Metricool. The episode rounds off with insights into Open AI's new deep research feature, which promises to ease the workload of creators by providing comprehensive and detailed research quickly.

    15 min

  4. 08/07/2024

    How to Get Your First Customer

    If you’re starting an online business, the scariest and most overwhelming part is to land your first customer. Especially if you have no sales experience, getting your first customer might feel impossible, and it’s why many businesses never get started. But if you follow a simple step-by-step process you can get your first customer quickly, and start turning your online business into a profit printing machine. This is how you do it. 🚀 Take our ⁠Free Productivity Course⁠ to Scale and Grow Your Creator Business 👋 Connect with us! ⁠Mike⁠⁠ & ⁠Matty⁠

    36 min

  5. 01/07/2024

    Building Authority from 0 Audience

    Building an audience is one of the most valuable assets you can build in 2024. But a lot of people are confused about how to get started. What should you make content about? How do you gain attention? So we'll walk through a simple framework to plan, create, and iterate on content to build an authority from an audience of 0. 00:00 Introduction: Overcoming Self-Doubt in Online Business 00:22 Meet Mike and Matty: Our Journey to Online Business 00:43 Understanding the Value of Solving Problems 01:26 Real-Life Examples: Solving Problems Step-by-Step 05:19 The Never-Ending Staircase of Learning 08:45 Starting Without Expertise: A Framework for Success 13:35 Learning Publicly: Building Credibility and Authority 17:59 Choosing Your Platform and Creating Content 26:22 The Triple A Framework for Content Creation 28:29 Iterate and Improve: The Content Creation Cycle 32:47 Conclusion: Embrace Continuous Learning and Problem-Solving 🚀 Take our ⁠Free Productivity Course⁠ to Scale and Grow Your Creator Business 👋 Connect with us! ⁠Mike⁠⁠ & ⁠Matty⁠

    35 min

  6. 24/06/2024

    How to Build an Online Business With Your Unfair Advantage | The 3D Creator Model

    Anyone can build an online education with the skills, knowledge, and unique traits they have. Your uniqueness is your unfair advantage. In this video, we'll explore how to do it, and provide a step-by-step way you can monetize your knowledge, and build a business.

    31 min

  7. 17/06/2024

    How to go from $0 to $10,000/Month in 4 Steps - Focus Quest

    In this episode, we discuss how modern technology and AI tools make it easier than ever to start a side hustle or new business. It’s important to have a clear, structured plan to avoid procrastination. And we do this by breaking down a complete system into time intervals. The roadmap includes setting realistic goals, building necessary skills, and leveraging personal strengths and passions. With a structured plan, the transformation from zero to a $10,000/month business becomes clear and achievable. 🚀 Take our ⁠Free Productivity Course⁠ to Scale and Grow Your Creator Business 👋 Connect with us! ⁠Mike⁠⁠ & ⁠Matty⁠

    47 min

  8. 27/05/2024

    3 Habits That Will Make You Unstoppable

    All top performers share some specific traits. In this video we'll explore 3 mental habits that make them stand out. We'll also share ways to think about them and ways to be more aware and proactive with building them. 00:00 The Essential Traits of Innovators 01:32 The First Pillar of Success 08:01 The Second Pillar of Succes 17:23 The Third Pillar of Success 21:34 Collaboration Over Competition 27:56 Self-Discovery: The Three Pillars to Success

    30 min
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About

Breaking down the the art of building brands, media, and creative teams.

Information

  • Creator
    Mike and Matty
  • Years Active
    2023 - 2026
  • Episodes
    22
  • Rating
    Clean
  • Copyright
    © Mike and Matty
  • Show Website
    Creative Directors Co.