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26 Mar

The humanitarian risks of a fertilizer shock

The effective closure of the Strait of Hormuz due to the war with Iran is having all sorts of effects on energy markets and the flow of other commodities—like fertilizer. Roughly one third of the world’s fertilizer passes through the narrow waterway in the Persian Gulf. On today’s show, the Council on Foreign Relations’ Michael Werz joins Kimberly to make the case that the ongoing disruption to the fertilizer trade is causing a chain reaction that could raise food prices and intensify humanitarian crises across the globe. Here’s everything we talked about today: "The Iran War’s Hidden Front: Food, Water, and Fertilizer" from the Council on Foreign Relations "The Iran War’s Other Energy Shortage—Food" from The Wall Street Journal "Energy shock talk grabs headlines but the Iran war is also driving the world towards a food crisis" from The Guardian "Russia reaps fertiliser windfall from Iran war" from The Financial Times If “Make Me Smart” adds something meaningful to your week, we’d love your help keeping it going. Donate now: https://support.marketplace.org/smart-sn
29 May

From "How We Survive": How to Dim the Sun

Could dimming the sun be the key to cooling things down before the climate crisis worsens? Some scientists say yes, that we can cool the earth by launching tons of sulfur dioxide into the stratosphere. It’s a type of solar geoengineering that was once seen as preposterous, meant to exist only in the pages of a sci-fi novel. But now, it’s a reality. To find out for ourselves, we travel to Northern California where two entrepreneurs are launching sulfur-filled balloons from the top of stacked shipping containers. Later, we talk with scientists on both sides of this issue to find out if solar geoengineering could help prevent catastrophic tipping points or introduce a whole new slew of cascading consequences.
20 Mar

The economics behind the rise of BTS and Korean culture

From the success of “K-pop Demon Hunters” to the return of BTS, K-pop is having a moment. But the rise of Korean culture was no accident—it has a decades-long backstory of investment by the South Korean government. On “Economics on Tap,” Kimberly talks with Michelle Cho, researcher of East Asian pop cultures at the University of Toronto, about the history behind the spread of Korean culture and how it’s shaped industries from entertainment to beauty. Speaking of K-beauty: sunscreen or sheet masks? Here’s everything we talked about today: ‘KPop Demon Hunters’ Leads the Wave Back to Korea from Foreign PolicyBTS Is Back With ‘Arirang,’ but the K-Pop Landscape Has Changed from The New York TimesK-everything: the rise and rise of Korean culture from The Guardian "Americans Are Learning Korean Because of ‘KPop Demon Hunters’" from The New York Times"What’s So Special About Korean Sunscreens?" from Vogue"How K-pop Stars Are Leading Mental Health Conversations for AAPI People and Beyond" from Teen Vogue We love hearing from you. Leave us a voicemail at 508-U-B-SMART or email makemesmart@marketplace.org.
14 May

The TikTok-ification of music marketing

Recent controversy surrounding the rock band Geese and a digital marketing firm Chaotic Good Projects has sparked debate over the tactics firms use to drum up hype for artists online. How can we tell if online hype is real or fake? And does it really matter? Trapital founder Dan Runcie joins Kimberly to break it down. Plus, a final thank you from Kimberly. Here’s everything we talked about today: "Geese psyop debate: Rock band raises questions about music marketing" from Fast Company"Fake Fans" from Eliza McLamb"The Fanfare Around the Band Geese Actually Was a Psyop" from Wired"If Geese are a psy-op, so is everything else" from Dazed "Are Chaotic Good’s marketing practices bad for listeners?" From CBC Arts “Make Me Smart” is a public media program. Show your support with a donation today and keep economic news available to everyone. Donate now: https://bit.ly/mkp_mms_pod
28/10/2025

The shutdown continues

It’s Day 28 of the government shutdown, and lawmakers still aren’t budging on the budget. But Congress faces key deadlines this week: Funds for assistance programs like SNAP could run out, and Americans may see their healthcare premiums skyrocket as open enrollment for Affordable Care Act plans begins Nov. 1. On today’s show, Kimberly unpacks what’s at stake with CQ Roll Call reporter Aris Folley. Plus, we’ll answer some of your questions along the way. Here’s everything we talked about today: ”6 ways the shutdown is about to get worse” from Politico ”Largest federal workers union calls for an end to the shutdown, putting pressure on Democrats” from NBC ”Government shutdown continues to add to stress on air traffic controllers and disrupt flights” from AP News ”As Shutdown Drags and Trump Flexes, Congress Cedes Its Relevance” from the New York Times We want to hear from you. Leave us a voicemail at 508-U-B-SMART or email makemesmart@marketplace.org.
24 Mar

The super PAC spending flooding the primaries

Primary season for the 2026 midterm elections is underway. And the money from super PACs is already flowing. But how well is it working? On today’s show, Kimberly talks with democratic strategist Tim Lim about how spending from outside groups is shaping this year’s races so far and why strategists are waiting on the outcome of an under-the-radar Supreme Court case that could loosen the rules on how parties can coordinate with candidates. Here’s everything we talked about today: "MAGA Inc.’s $300 Million War Chest Waits for Go-Ahead From Trump" from Bloomberg "Super PAC spending passes $200M, with some groups hiding their cause" from The Washington Post"Big-spending Democratic PACs see mixed results in Illinois" from Semafor"This Supreme Court decision could upend millions in political spending ahead of the midterms. Here’s how the parties are preparing." from Politico "Pivotal U.S. Supreme Court Case Could Further Reshape Federal Campaign Finance Law" from Bernstein Shur Got a question about the Iran war and its impact on the global economy? Leave us a voicemail at 508-U-B-SMART or email makemesmart@marketplace.org.
12 May

The highs and lows of the global art market

After a pandemic-era boom, the fine art market is going through something of a bust. Many galleries have closed due to climbing overhead costs and sales just aren’t what they used to be. Author and freelance journalist Julie Belcove joins Kimberly to demystify the inner workings of the global art market and what a slump could mean for the those who work in the arts.
27 Mar

Make Me Smart about the business of sake

It’s peak bloom in Washington, D.C.! Cherry blossom viewing is deeply rooted in Japanese culture, and it goes hand-in-hand with enjoying Japan’s national beverage: sake. On today’s show, Kimberly is joined by Reiko Hirai, founder of D.C. Sake Co., to talk about the ins and outs of the sake industry and why more breweries are popping up in the United States. Oh, and we’ll taste some sake too! Here’s everything we talked about: "Hanami - Cherry Blossom Festival" from the U.S. National Park Service"Sake brewers toast big rise in global sales" from BBC News"American Sake Is Having a Major Moment" from Bloomberg"How to Drink Sake, According to Pros" from Wine Enthusiast https://www.instagram.com/p/DI0C02mRKbB/ If you count on this show to bring a little clarity to the chaos, consider pitching in. Donate now: https://support.marketplace.org/smart-sn
31 Mar

Inside the "Super Bowl of energy”

Last week, at a time when the war with Iran has been roiling global energy markets, executives from energy companies all over the world gathered for CERAWeek, the “Super Bowl” of energy conferences. But as Marketplace’s Elizabeth Trovall tells us, conflict in the Middle East wasn’t the only hot topic there. Trovall joins Kimberly to discuss how the energy sector is confronting a wide range of disruptions, from geopolitics to technology. Here’s everything we talked about today: "At "Super Bowl of the energy industry," war in the Middle East is the hot topic" from Marketplace"Gas prices eclipse $4 a gallon in the US, the highest since 2022" from AP News"How Blocking Oil and Gas From Leaving the Strait of Hormuz Ripples Around the World" from The New York Times"Venezuela oil production has reached 1.1 mln bpd in March" from Reuters "Energy demand from AI " from the International Energy Agency Got a question about the Iran war and its impact on the global economy? Leave us a voicemail at 508-U-B-SMART or email makemesmart@marketplace.org.
26/12/2025

"Demon Slayer: Infinity Castle" and anime's biggest year yet

Hey smarties! We’re taking a short break for the holidays. In the meantime, enjoy this bonus episode on one of Kimberly’s favorite topics: anime! Anime had a big year in 2025. The animated film “KPop Demon Hunters” broke Netflix’s record for most-watched movie on the streaming platform. And “Demon Slayer: Infinity Castle" became the top-grossing international film ever at the North American box office. When “Demon Slayer: Infinity Castle” debuted in theaters earlier this year, Kimberly spoke with Crunchyroll’s executive vice president of global commerce Mitchel Berger about the strategy behind the film’s release and the future of anime content.

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