Adspeak

Adweek
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Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people, brands, ad agencies, and adtech giants that shape how we view the world, the products we buy, and the entertainment we enjoy. Hosted on Acast. See acast.com/privacy for more information.

  1. 1 DAY AGO

    The Authenticity Playbook in Personal Branding: Featuring Mina Park & Alyson Stoner

    In this episode of Adspeak by ADWEEK, Mina Park, CEO and co-founder of Crispy Chicken Social Media Agency, and Alyson Stoner, Founder and CEO at Movement Genius, explore how celebrities can balance authenticity with strategy on social media. They discuss calculated transparency, using trends without losing originality, and building values-driven narratives that outlast algorithms. The conversation also highlights team-based content creation, thoughtful brand partnerships, and structuring content to deepen audience connection. Together, they reveal how intentional storytelling, not constant virality, is key to creating sustainable, meaningful personal brands in today's fast-moving digital landscape and culture shifts. What You'll Learn: How to reframe "authenticity" as calculated transparencyThe anti-marketing marketing approach.How to inject originality into viral trends without sacrificing reachThe grid management strategy for audience developmentWhy celebrity social media requires a team-based infrastructure, not solo management The vetting framework for brand partnershipsAbout the Guests: Mina Park is the CEO of Crispy Chicken Social Media Agency, a social-first agency specializing in organic content creation for brands, entertainment studios, and talent accounts. With over five years of experience managing high-profile celebrity social media presence, including clients like Chelsea Handler and Awkwafina, Mina brings strategic expertise in building authentic digital narratives. Alyson Stoner is a certified mental health practitioner and author who brings 25 years of entertainment industry experience to her work at the intersection of child safety, mental health, and media. As a New York Times bestselling author and long-term collaborator with Crispy Chicken, Alyson provides insights into navigating brand collaborations with integrity while maintaining an authentic public presence. Guest Resources:  Mina Park on LinkedInCrispy Chicken Social Media Agency WebsiteAlyson Stoner on LinkedInMovement Genius Website Hosted on Acast. See acast.com/privacy for more information.

    28 min

  2. 17 MAR

    Reinventing a 77-Year-Old Brand: NASCAR’s Modern Playbook with Tim Clark and Jimmie Johnson

    In this episode of Adspeak by ADWEEK, host Alison Weissbrot speaks with Tim Clark, EVP and Chief Brand Officer at NASCAR, and Jimmie Johnson, seven-time champion, about how NASCAR is reinventing itself for a fragmented media landscape. They explore staging races in unconventional venues, expanding through gaming and digital platforms, and turning motorsport into a broader lifestyle brand. The conversation highlights how legacy organizations can evolve culturally, reshape audience perception, and stay authentic while engaging new generations of fans. What You'll Learn: How to overcome the "barrier to entry" problem in motorsports The critical difference between brand awareness and brand perceptionWhy authentic brand integration generates 10x more loyalty than logo placementHow to use gaming and simulation as legitimate talent pipelines The Formula 1 brand playbook lesson for legacy sports How to build athlete-driven brands that transcend competition About the GuestsTim Clark is the Chief Brand Officer at NASCAR, leading the organization's strategic positioning and modernization efforts. With expertise in brand perception management and legacy brand transformation, Clark oversees NASCAR's expansion into new markets, digital platforms, and lifestyle categories. Jimmie Johnson is a seven-time NASCAR champion and owner of Legacy Motor Club, bringing both competitive racing expertise and entrepreneurial business acumen to the motorsports industry. With a career spanning two decades as a professional driver and recent expansion into team ownership and brand building, Johnson represents the modern athlete-entrepreneur model. Guest Resources: Tim Clark on LinkedInJimmie Johnson on LinkedInNASCAR Website Hosted on Acast. See acast.com/privacy for more information.

    26 min

  3. 10 MAR

    Jeff Greenspoon of Kantar on Brand Power

    This week on Adspeak by ADWEEK, host Will Lee speaks with Jeff Greenspoon, CEO of The Americas at Kantar, on the sidelines of BrandWeek, about why brand tension fuels growth. From meaningfulness versus differentiation to short-term performance versus long-term investment, Jeff shares Kantar’s framework for predicting brand success. With examples like Nespresso and Barbie, he explains how CMOs protect their North Star while experimenting boldly, and why sustained brand investment drives stronger ROI, resilience, and lasting enterprise value. What You'll Learn: The "Meaningful and Different" FrameworkHow to Protect Your Brand's North Star While ExperimentingWhy Cutting Brand Spend During Budget Constraints Sacrifices 3-5 Years of GrowthThe Four-to-One ROI Ratio of Brand SalienceNespresso and Barbie as Case Studies in Navigating Competing Tensions)How to Translate Brand Metrics into CFO Language in B2B Organizations About the Guest and Host: Jeff Greenspoon is CEO of The Americas at Kantar, a global leader in brand measurement and marketing effectiveness backed by 50 years of proprietary research. Previously with Dentsu, he brings deep expertise in brand strategy and marketing transformation. Jeff partners with organisations to navigate the tensions between consistency and innovation, and short-term performance and long-term growth, helping brands unlock sustainable, measurable impact. Will Lee is CEO of ADWEEK, the leading media platform serving the marketing and advertising industry. Previously, he was Chief Operating Officer of NPR, where he oversaw strategy, transformation, and growth across its national network of member stations. He has also led digital businesses for PEOPLE, Entertainment Weekly, Sports Illustrated, and The Hollywood Reporter. With two decades in content, audience growth, and brand development, Will is based in New York City with his family. Guest Resources:  Jeff Greenspoon on LinkedInKantar Website Hosted on Acast. See acast.com/privacy for more information.

    23 min

  4. 5 MAR

    The Trust Advantage in a Misinformation Era: Dr. Sanjay Gupta

    In this episode of Adspeak by ADWEEK, recorded live at Brandweek, Dr. Sanjay Gupta sits down with Brianna Burtman to explore how trusted communication becomes a competitive advantage. Gupta reflects on 25 years at CNN, sharing how to translate complex medical information into accessible, actionable knowledge. The conversation examines authentic storytelling, combating misinformation without amplifying it, and using multi-platform formats intentionally to deepen audience trust and create lasting cultural impact in a fragmented media landscape. What You'll Learn: How to distill complex medical information into actionable insightsWhy isolation is your audience's biggest health threat, and how to make it relatableThe difference between information and knowledge in health storytellingHow to maintain trust when audiences already know the story before you report it The strategic approach to combating misinformation without playing whack-a-moleWhy multi-platform storytelling requires intentional format selection About the Guests: Dr. Sanjay Gupta is Chief Medical Correspondent at CNN and a practicing neurosurgeon, bringing 25 years of experience translating complex health and medical stories for public audiences. With a unique background spanning both clinical medicine and broadcast journalism, Dr. Gupta has covered major global health crises, conflicts, and natural disasters while simultaneously practicing medicine in crisis zones, including Haiti, Iraq, and beyond. Brianna Burtman is currently the VP of CNN Digital Strategy and Network Partnerships at CNN, where she has worked since August 2008. Brianna holds a Bachelor's degree in Public Policy Studies, Economics, and Women's Studies from Hobart and William Smith Colleges, and a Master's degree in Public Administration from Baruch College. Guest Resources:  Dr. Sanjay Gupta at CNN Brianna Burtman on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

    23 min

  5. 22/07/2025

    The War for the Living Room

    Can a single deal between streaming frenemies redraw the streaming power map? Roku’s partnership with Amazon could transform connected TV, shaking up rivals like The Trade Desk, Walmart, Google, and LG. It’s a clear win for Amazon—but is Roku gaining scale at the cost of control? Hosted on Acast. See acast.com/privacy for more information.

    33 min

  6. 15/07/2025

    The Scam Lions

    The Cannes Lions wants to honor creativity. But in 2025, it also honored fabrication. We investigate the fallout. Hosted on Acast. See acast.com/privacy for more information.

    25 min

  7. 08/07/2025

    What Really Killed The Mill?

    Thousands of jobs gone. Decades of prestige, erased. What really killed The Mill? We go inside parent company Technicolor’s mismanagement and hidden debt, and the talent drain behind one of the production and VFX industry’s most shocking implosions. Plus: what it all means for the future of VFX and ad production. Hosted on Acast. See acast.com/privacy for more information.

    27 min

  8. 01/07/2025

    Why Agency Life Feels Broken

    Holdcos promise prestige, but are they killing creativity? We unpack ADWEEK’s exclusive survey about staffer satisfaction at big agencies, and hear from ex-employees who’ve gone indie for good. Hosted on Acast. See acast.com/privacy for more information.

    29 min
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About

Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people, brands, ad agencies, and adtech giants that shape how we view the world, the products we buy, and the entertainment we enjoy. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Adweek
  • Years Active
    2024 - 2026
  • Episodes
    48
  • Rating
    Clean
  • Copyright
    © Adweek
  • Show Website
    Adspeak