The Double Cleanse

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SOCIETY & CULTURE
UPDATED WEEKLY

Hosted by skincare enthusiast James Welsh and professional makeup artist Robert Welsh, The Double Cleanse is your weekly window into everything beauty. James and Robert cover everything from dealing with pimples to how to perfect your makeup and the realities of social media influencing.

30 MAR

Beauty Brands That You Should Give A Chance!

We’re back with a new episode of The Double Cleanse, and on this episode they’re shining a spotlight on the underrated beauty brands that deserve way more attention than they're getting! After opening with an absolutely chaotic conversation about Kewpie mayo factory tours in Japan (yes, really), autocorrect disasters, and why eggs on mayonnaise packaging make James physically ill… the twins dive into today's topic: brands that are doing everything right but flying under the radar. From the peel-off lip mask that actually works, to Medicube’s criminally underrated serums that get overshadowed by their viral toner pads. Robert passionately defends toner pads as a "treating yourself" skincare moment, while James argues you could just use a serum instead. The twins are also calling it now: Chinese beauty is about to have its moment in 2026, and if you're bored of clean girl aesthetic, your brand might be Girl Cult. The overall message? These brands aren't playing the viral sensation game – they're just making genuinely good products that work. Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* Laka Devil Lip Balm JUNG SAEM MOOL Essential Mool Cream Follow The Double Cleanse Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleansepodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

41 min
2 MAR

Everything K-Beauty Gets Right (And Western Beauty Gets WRONG)

James and Robert are known for their obsession with K-Beauty! On this episode of The Double Cleanse, the twins are diving into everything that K-beauty is getting right – and why they’re worried that Western influence might ruin it. To the expertly crafted brand philosophies, to the product innovations that are genius, James and Robert are highlighting just why K-beauty is so addictive. But, they’re also not holding back: calling out the brands that are starting to pander to Western audiences and TikTok trends instead of sticking to what they do best. From celebrity endorsements like “Kylie Jenner’s top picks” and why Cardi B promoting a cream feels so out of place in this space, the twins are spilling all about the things that they think K-beauty needs to STOP doing in an attempt to become Westernised. Along the way, they share their genuine K-beauty favourites, from Charlotte Tilbury's plumping lip balm (yes, it's technically Western but bear with them) to the incredible variety of makeup sponges available at Olive Young that will change your entire application game. The message is clear: K-beauty does everything right – the marketing, the imagery, the products – so please don't mess with perfection! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* numbuzin No.4 Serum HERA Sensual Nude Balm - Glacier Shade Follow The Double Cleanse Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleansepodcast⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

46 min
2 FEB

Is Skincare Actually Ruining Your Skin?

Have we just uncovered one of the biggest beauty scams? On this episode of The Double Cleanse, James and Robert are diving into the great skincare paradox! After Robert admitted to finally seeing through a skincare routine (and getting the benefits from it!) in last weeks episode, we're now looking at the other skin. James and Robert explore why your skin barrier is begging you to chill out, how overcomplicated routines can backfire spectacularly and the psychological trap of thinking you need 47 steps to look decent. They also discuss the rise of "skinfluencers" pushing excessive routines and how the industry profits from making you feel like your face is constantly broken. From chemical burns disguised as "purging" to the satisfying simplicity of a three-step routine, James and Robert share their brutally honest takes on when skincare becomes self-sabotage. It's a reality check for product hoarders everywhere! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* TROIAREUKE ACSEN Oil Cut Cleansing JOOCYEE Jelly Eyeshadow Stick Follow The Double Cleanse Instagram: ⁠⁠⁠⁠⁠@thedoublecleansepodcast⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠@thedoublecleanse⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠@thedoublecleanse⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

44 min
26 JAN

Is The Internet Getting Meaner? And, Does Hate Guarantee You Viral Success?

The internet is full of hate messages... but, can you turn hate into success on social media? On this episode of The Double Cleanse, James and Robert are diving deep into online negativity! Are internet users just getting meaner? James and Robert dive into why TikTok comments feel more vicious than traditional YouTube hate, the rise of "rage baiting" as a hobby and how the algorithm encourages negativity for engagement (you too, can turn a hate comment into viral content!). They discuss the difference between valid criticism and just being an ass and the glorious satisfaction of publicly embarrassing commenters who leave hate with their full name and Bible quotes in their bio. From serial commenters to performative cruelty, nothing is off limits. Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* HERA Sensual Nude Gloss - Shade: Brownie Boy Rebound Skin Milk Activated Cica Toner Follow The Double Cleanse Instagram: ⁠⁠⁠⁠@thedoublecleansepodcast⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠@thedoublecleanse⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠@thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices

43 min
19 JAN

Begging Your Friends For Support? It’s Out!

We're diving into a tropic that is guaranteed to spark debate: should your friends and family support your influencer journey? On this episode of The Double Cleanse, James and Robert are sharing their unfiltered POV! They discuss why forcing your mum to like every post might actually harm your algorithm, the difference between genuine organic growth and pity follows, and why treating your content creation like a business from day one is crucial. The twins get brutally honest about the "begging culture" on TikTok, explain why reaching follower milestones through forced support is pointless, and offer better alternatives for building a real community. It's tough love for aspiring creators, but someone needs to say it! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* TIRTIR Collagen Core Glow Mask THE TOOL LAB Tool Magnet Styler (Glow/Matte/Pore) Follow The Double Cleanse Instagram: ⁠⁠⁠@thedoublecleansepodcast⁠⁠⁠ TikTok: ⁠⁠⁠@thedoublecleanse⁠⁠⁠ YouTube: ⁠⁠⁠@thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices

39 min
12 JAN

Have Influencers Become Boring?

Our social media feeds are filled with influencer content nowadays... have we all had enough? On this episode of The Double Cleanse, James and Robert are giving their state of the nation on influencers! From "TikTok speak" to how identical brand briefs have made everyone sound the same, James and Robert are diving into how the influencer industry has evolved from exciting media disruptors to predictable walking billboards. They also share their thoughts on why certain achievements have lost their wow factor, the natural distrust audiences have developed toward sponsored content and why tapping on products actually makes sense (fight them on this!). As always, it's brutally honest, occasionally chaotic, and a reminder that even your favourite creators are tired of saying the same things! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* VTCosmetic's Garlic AC Reedle Shot Spot Cream Nuse Seed Care Lip Scrub Follow The Double Cleanse Instagram: ⁠⁠@thedoublecleansepodcast⁠⁠ TikTok: ⁠⁠@thedoublecleanse⁠⁠ YouTube: ⁠⁠@thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices

42 min
5 JAN

What Actually Happens On Influencer Brand Trips?!

Ever wondered what happens behind the scenes when a bunch of influencers go on a famed ‘brand trip’? James and Robert are spilling all of the behind the scenes tea on this episode of The Double Cleanse! From the glamorous Instagram posts to the exhausting reality behind the scenes, James and Robert chart the evolution of the ‘brand trip’ – from the early days of "aspirational" beach photoshoots to today's more educational experiences. They share stories from their own trips to South Korea with TIRTIR, reveal the difference between genuine partnerships and outdated influencer pandering, and spill some tea on entitled creators who couldn't be bothered to experience once-in-a-lifetime opportunities… James & Robert aren’t holding back: Names are named, brands are shamed and nothing is off-limits! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* TIRTIR Mask Fit Red Cushion TAMBURINS Perfume Balm Follow The Double Cleanse Instagram: ⁠@thedoublecleansepodcast⁠ TikTok: ⁠@thedoublecleanse⁠ YouTube: ⁠@thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices

59 min
29/12/2025

We’re Back! Why Does Everyone Have A Podcast?

We’re back with a brand new season for The Double Cleanse! After a nearly 3 year hiatus, James and Robert are here with your weekly window into everything beauty and social media. On our first episode back, we’re asking the question that comes across our minds whenever somebody launches a new podcast… why does everyone have a podcast nowadays?! We’re diving into the wild world of influencer culture, the explosion of fake podcasts and how “experts” in lab coats are selling supplements through viral TikTok clips. James and Robert are not here to make friends – they’re serving up brutal honesty and reminding us all to do more than surface-level research before believing that viral skincare claim! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* fwee Spa Glowing Tone Up Prep Cream Moussse Hydration Dream Peptide Serum Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices

39 min

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James Welsh

Host
Robert Welsh

Host

Hosted by skincare enthusiast James Welsh and professional makeup artist Robert Welsh, The Double Cleanse is your weekly window into everything beauty. James and Robert cover everything from dealing with pimples to how to perfect your makeup and the realities of social media influencing.