Get Fully Booked

Sarah Orchard
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  • MARKETING
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Get Fully Booked is for Airbnb hosts, holiday cottage and glampsite owners who are ready to master their marketing so they can ditch their reliance on online agents and grow their direct bookings. Your host Sarah Orchard, an award-winning marketing strategist, #1 Amazon best-selling author, and fellow host; will share with you exactly what it takes to grow your direct bookings and the simple marketing steps to get more profit in your pocket! She shares her proven marketing strategies and interviews fellow hosts to find out what has worked for them and how they have achieved more direct bookings.

  1. Marketing a Portfolio of Holiday Cottages with Clare Burgess - Suffolk Coastal Escapes

    2 DAYS AGO

    Marketing a Portfolio of Holiday Cottages with Clare Burgess - Suffolk Coastal Escapes

    If you've ever wondered whether growing a portfolio of properties makes marketing harder, Clare from Suffolk Coastal Escapes is about to give you a very reassuring answer. This week I'm chatting with Clare, a long-standing member of my membership, The FULLY BOOOKED BUSINESS CLUB, who manages 11 holiday cottages on the Suffolk coast - an area she describes as a hidden gem that most people have never even heard of. She started with one apartment back in 2017, grew her own portfolio during Covid, and has only recently begun taking on other owners' properties. And she's done it properly... getting her own marketing house in order first before expanding. The results speak for themselves. When Clare first joined my membership, she was around 90% OTA dependent. She's now at 75% direct bookings with a 40% repeat guest rate. Those are numbers worth paying attention to. We talk about what's actually driven that shift, and it's not one big thing; it's a combination of really nailing her ideal guest (couples with dogs), obsessing over her website and SEO, and building a blog section she genuinely loves writing. She's just tipped over 100 blog posts, and every single one feeds her social media content and monthly email campaigns too. There's also a brilliant tip about how she uses a hyper-local guest guide to convert OTA bookers into lifelong direct guests, and how her blog, now called Explore the Suffolk Coast, does the same job before people have even booked. Clare also shares what it's actually like managing other people's properties alongside your own, the challenges she didn't anticipate, and why being a fellow host and a true local expert is her biggest competitive advantage over 'the big boy' agencies. A brilliant episode to close out season five. See you in a few weeks for season six. --- Key Takeaways: Growing your portfolio doesn't have to mean more marketing workGetting clear on your ideal guest first is the foundation on which everything else is built on.A hyper-local guest guide is one of the most underrated marketing assets a host can have - Clare sees at least 75% of OTA bookers hand over their email address in exchange for hers.Blogging consistently - Clare has just passed 100 posts - pays dividends across multiple channels at once, fuelling social media content, monthly email campaigns and SEO results from a single piece of work.OTAs are a discovery tool, not a crutch - Clare uses them to get found, then works hard to capture guest details and convert one-time OTA bookers into returning direct guests.Going from 90% OTA reliant to 75% direct bookings doesn't happen overnight, but it does happen - consistent effort on your marketing and guest relationships is what moves the needle over time. --- Find out more about Suffolk Coastal Escapes Visit the website Like them on Facebook Follow them on Instagram --- Do you have a marketing roadmap for your business? No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info. --- What would you do with an extra £20k+ in your holiday business? I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same. It is easier than you think to move to 70%+ direct bookings. If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot! --- Connect with Sarah: Website Instagram Facebook LinkedIn ---

    29 min
  2. Why it is Vital to Sleep in your own Short Term Rental!

    23 MAR

    Why it is Vital to Sleep in your own Short Term Rental!

    Here's a question for you. When did you last actually stay in your own short-term rental? If the answer is "never" or it's been a very long time, this episode is going to make you uncomfortable. In the best possible way. I'm talking today about why staying in your own property is one of the most important things you can do as a host, and why relying on your best friends or family to test it first is a terrible idea. (They love you too much to tell you the truth. You need someone who will actually say the mattress is awful after you spent a small fortune on it!). Because here's what the research tells us, guest satisfaction in hospitality is disproportionately affected by tiny inconveniences, not by big standout features. The low pressure shower. The WiFi code that took ten minutes to find. The annoying bin in the wrong place. The curtains that don't quite block out the 5am sunrise. Those are the things that end up in reviews. I'm also sharing why staying in other people's properties - competitors, boutique hotels, glamping businesses - is genuinely the smartest market research you'll ever do. And yes, it is tax-deductible too. This isn't just about fixing snagging issues. It's about understanding what your space actually feels like from the guest's point of view because until you've lived it, you're guessing. And you can't market a feeling you've never experienced yourself. --- Key Takeaways: Trial guests are non-negotiable before you open your doors, but choose carefullyGuest satisfaction is disproportionately impacted by small inconveniences, not big featuresStaying in your own property properly reveals the micro irritations you simply cannot spot during a changeover, from a humming fridge to a bin in the wrong placeStaying in other people's properties two or three times a year, not just competitors but boutique hotels and other glamping businesses, consistently throws up ideas to elevate your own guest experienceOnce you've genuinely experienced your own space as a guest, your marketing becomes easier and more confident --- Do you have a marketing roadmap for your business? No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info. --- What would you do with an extra £20k+ in your holiday business? I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same. It is easier than you think to move to 70%+ direct bookings. If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot! --- Connect with Sarah: Website Instagram Facebook LinkedIn ---

    22 min
  3. How we built Acorn Glade Glamping with Wendy Wilkinson

    16 MAR

    How we built Acorn Glade Glamping with Wendy Wilkinson

    I have to be honest, this episode genuinely made me smile from start to finish. This week I'm joined by Wendy from Acorn Glade Glamping, one of my longest-standing Fully Booked Business Club members and a fellow host who has quietly built something really rather special just outside York in the UK. And when I say special, I mean four completely unique glamping units, a mirrored dome with a bespoke circular bed (Wendy reveals which celebrity has the same one), and a mullet-sporting alpaca called Hobnob who has become something of a social media superstar. But beyond the brilliant quirks, this is a genuinely insightful conversation about what it actually takes to grow a glamping business with no previous experience, especially when you're starting with very limited marketing knowledge and figuring it out as you go. Wendy talks honestly about where she started (70% OTA reliant) and where she is now (65% direct bookings and growing), how she approaches social media as entertainment rather than advertising, and why she's started sending WhatsApp messages to guests the day before arrival with brilliant results. We also get into the clever techniques she uses to encourage repeat bookings, how having four completely different accommodation types gives guests a reason to keep coming back, and why building a personal connection with your guests - rather than hiding behind your brand name - is one of the most powerful things you can do for your direct booking strategy. --- Key Takeaways: Going from 70% OTA-reliant to 65% direct bookings doesn't happen overnightHaving different accommodation types at different price points gives guests a compelling reason to come back for more!OTAs aren't the enemy - used tactically as a discovery tool, they can work in your favour. Learn how from Wendy.Email open rates dropping? Wendy's WhatsApp pre-arrival message experiment is well worth stealing!Social media works best when you treat it as entertainment, not advertisingBuilding a personal connection with guests builds the kind of trust that makes them book direct next time rather than return to the OTA. --- Find out more about Acorn Glade Glamping York: Visit the website Like on Facebook Follow on Instagram --- Do you have a marketing roadmap for your business? No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info. --- What would you do with an extra £20k+ in your holiday business? I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same. It is easier than you think to move to 70%+ direct bookings. If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot! --- Connect with Sarah: Website Instagram Facebook LinkedIn ---

    35 min
  4. How to Launch your Glampsite or Holiday Cottage like a Pro!

    9 MAR

    How to Launch your Glampsite or Holiday Cottage like a Pro!

    I've seen it so many times, and it genuinely breaks my heart. Someone pours £80,000, £100,000, or even more into a beautiful cottage renovation, cabin, shepherd's hut, or glamping site. Blood, sweat, tears—the lot. Then they open their doors to nothing. Tumbleweed. Silence. And that desperate, sinking feeling that something has gone very wrong. It's not because their property isn't gorgeous. It's because nobody knew it existed. This episode is one of my all-time favourite topics because getting your launch right can make an enormous difference to your first year in business, and getting it wrong can cost you thousands. I'm walking you through the biggest mistakes I see hosts make when they launch - starting with the classic "I've built it, and they will come" trap - and why a zero marketing budget is a false economy, no matter how much you've spent on the hot tub! More importantly, I'm giving you five practical ways to launch (or relaunch) properly. From building a waitlist and creating founding guest offers, to countdown campaigns, launch day tactics, and how to use local PR and influencers to get people talking. And if you want to take action straight away, I've got a free guide for you: Your 7-Step Marketing Launch Blueprint, with templates, checklists, and email ideas to help you do this properly. The link is in the show notes. --- Key Takeaways: Your launch should begin long before your doors open. From the moment you break ground or get planning permission, start building an audience and document your journey.Visibility has to be created; it doesn't just happen because you've listed on Airbnb.Marketing is not an afterthought or a leftover budget item - it's what turns your investment into actual income.Professional photography is non-negotiable - it's your shop window, and your first impression, and poor photography makes the rest of your marketing an uphill battle.Building an email list before you launch is one of the most powerful things you can do - when the Hudnalls Hideout went live, 500 email subscribers helped generate 50 bookings in the first 19 days.If you've already launched quietly and it didn't go to plan, you're absolutely allowed to relaunch - create a campaign, build some momentum, and go again with intention. --- Extra resources: Download my FREE Launch Marketing Blueprint --- Do you have a marketing roadmap for your business? No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info. --- What would you do with an extra £20k+ in your holiday business? I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same. It is easier than you think to move to 70%+ direct bookings. If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot! --- Connect with Sarah: Website Instagram Facebook LinkedIn ---

    20 min
  5. Happy Birthday. Get Fully Booked is 5!

    2 MAR

    Happy Birthday. Get Fully Booked is 5!

    Five years. Can you believe it? Get Fully Booked is officially five years old, and I'm not letting this one slip by quietly. Because if I've learned anything from working with hundreds of hosts, it's that we are absolutely terrible at celebrating our own wins. We hit a milestone, give ourselves a quick nod, and then crack on as if nothing happened. And I'm calling us out today! This episode is a little bit different. Yes, I'm celebrating, but it's also evidence. Five years in business is no small thing when you consider that almost half of all businesses don't make it this far. But beyond the celebrations, I want to give you something genuinely useful to take away. Business milestones are a seriously underused marketing tool. Whether you're approaching your first year, just had your 100th direct booking, or you've just landed your 50th five-star review, there is real marketing gold in that moment if you know how to use it. I'm walking you through why celebrating publicly actually builds trust with future guests, how to use milestones to deepen connection and drive engagement, and the practical ways you can turn your next business anniversary or achievement into a proper marketing moment - not just a one-and-done Canva graphic. And yes, I'm sharing a little of my own journey too - the highlights, the hard bits, and why after 30 years in marketing, I'm still absolutely not done. Here's to the next five. 🥂 --- Key Takeaways: Business milestones aren't just something to feel good about - they're a powerful trust signal that shows guests and potential clients you're the real deal and here for the long haul.Almost half of all UK and US businesses don't survive to year five, so if you've hit a significant milestone, that is something worth shouting about.Celebrating publicly isn't showing off - it's evidence of your experience, consistency and commitment, and in a market saturated with AI-generated listings and faceless businesses, that really matters.Don't let a milestone pass with a single post and a quiet nod - plan it, build content around it, and use it to create genuine engagement with your audience.Milestones are a brilliant excuse to look forward as well as back - share what's coming next in your business to keep your audience hooked and following your journey.Whatever your next milestone is - your first direct booking, 100 Google reviews, a fully booked month - grab it with both hands and make it count for your marketing. --- Do you have a marketing roadmap for your business? No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info. --- What would you do with an extra £20k+ in your holiday business? I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same. It is easier than you think to move to 70%+ direct bookings. If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot! --- Connect with Sarah: Website Instagram Facebook LinkedIn ---

    16 min
  6. Attracting International Guests to a Remote Location with Ben Makin, The Lighthouse Keeper's Cottage

    23 FEB

    Attracting International Guests to a Remote Location with Ben Makin, The Lighthouse Keeper's Cottage

    This week, I'm chatting with Ben Makin, who runs a lighthouse keeper's cottage near Wick in Scotland – possibly the most remote location of any of my marketing club members. Ben's got a really interesting guest mix, with around 38% of her bookings coming from overseas visitors. She's worked out exactly who her ideal guests are and has even given them names. There's Christine, her UK off-season guest who comes with her husband and a couple of dogs, and Christophe, the European family road-tripper who books nice and early. What's brilliant about Ben's approach is how data-driven her marketing is, but not in a boring way. She uses a simple paper questionnaire that's working incredibly hard for her business, giving her insights into what guests searched for, what they valued, and what they loved about their stay. This information has completely transformed her marketing messaging. We get into the nitty-gritty of hosting international guests versus UK visitors – their booking patterns, how long they stay, and what they need from their experience. Ben shares some really practical ideas like using Google Translate for guest communications, having translated activity sheets, and even writing welcome messages on a chalkboard in guests' native languages. On the marketing front, Ben's got a pragmatic approach to OTAs. She doesn't hate them because she's worked out how to use them strategically, particularly for attracting US guests who really love Airbnb and Booking.com. If you're thinking about how to appeal to overseas visitors or are more off the beaten track than most, this episode is packed with practical insights from someone who's actually doing it successfully. --- Key Takeaways: Know your ideal guest avatars in detail – Ben has two distinct profiles with names and booking characteristics.International guests often book earlier and at higher prices, filling your calendar before UK guests start booking.Around 70% of US guests use OTAs versus only 20% of UK guests – understand these different booking preferences.Add OTA commission fees on top of your rates so you still get your full amount.Use the strictest cancellation policy on OTAs to prevent excessive cancellations.Mine your data from website analytics, social media insights, and guest feedback to inform your marketing activity. --- Find out more about the Lighthouse Keeper's Cottage Noss Head: Visit the website Like on Facebook Follow on Instagram --- Do you have a marketing roadmap for your business? No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info. --- What would you do with an extra £20k+ in your holiday business? I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same. It is easier than you think to move to 70%+ direct bookings. If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot! --- Connect with Sarah: Website Instagram Facebook LinkedIn ---

    35 min
  7. Stop Calling it Spamming! Why Email Marketing is still a Powerful Marketing Tool

    16 FEB

    Stop Calling it Spamming! Why Email Marketing is still a Powerful Marketing Tool

    In this episode, I tackle something I hear constantly – "I don't want to spam people." I'm tackling this mindset head-on because it's holding so many short-term rental and glamping site owners back from using one of the most powerful marketing tools available to them. Yes, even more powerful than social media! I'll walk you through what actually counts as spam, how GDPR actually works for your business rather than against it, and why a small engaged list will always outperform a massive uninterested one. We'll also cover the three questions you should ask before hitting send on any email campaign. If you've been avoiding email marketing because you're terrified about being annoying your past guests or getting GDPR wrong, this episode will help you see it differently. Email marketing isn't spam when it's done right – it's just good old hospitality. --- Key Takeaways: Sending emails to subscribers who opted in is NOT spam – it's permission-based marketingEmail marketing returns £36-42 for every £1 spent, compared to £2.80 from social mediaA small engaged email list will always outperform a large uninterested oneAlways include a working unsubscribe link and make it easy for people to opt outBefore sending any email, ask: Is it timely? Is it relevant? Is it permission-based?Don't fear people unsubscribing – you don't want to pay to email people who aren't interested in hearing from anymore! --- Further resources: Start email marketing with ease using Mail Chimp - access step-by-step training in my marketing club membership --- Do you have a marketing roadmap for your business? No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info. --- What would you do with an extra £20k+ in your holiday business? I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same. It is easier than you think to move to 70%+ direct bookings. If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot! --- Connect with Sarah: Website Instagram Facebook LinkedIn ---

    20 min
  8. Marketing Promotions - Don't get thrown in Marketing Jail!

    9 FEB

    Marketing Promotions - Don't get thrown in Marketing Jail!

    Let's talk about something that trips up so many hosts – marketing promotions. You know the sort: giveaways, discounts, special offers. They can be brilliant for filling gaps and growing your audience, but get them wrong, and you'll land yourself in what I call "marketing jail." No, there won't be sirens or handcuffs, but you might end up with angry guests, awkward refund requests, or even your social accounts shut down. And if you're really unlucky, you could find yourself in proper legal hot water. In this episode, I'm walking you through the three big promotional pitfalls I see short-term rental and glamping owners fall into all the time. We'll cover the UK rules around giveaways and prize draws (yes, there are actual regulations!), what Meta allows on Instagram and Facebook (spoiler: they have very different rules despite being the same company), and how to handle those dreaded messages from existing guests who want your new offer applied to their existing booking. I'll share why promotions are one of the most complained-about marketing activities in the UK, and how to protect yourself with proper terms and conditions. Because honestly, you don't want to accidentally turn your free prize draw into a lottery, or be forced to give away a peak summer weekend because you weren't specific enough about your prize. If you're thinking about running any kind of promotion, this episode will help you do it properly without the headaches. --- Key Takeaways: Prize draws must be free to enter – never require a purchase or booking to participateAlways have clear terms and conditions that specify who can enter, what the prize is, when it's valid, and any exclusionsInstagram and Facebook have different rules for promotions, even though they're owned by MetaBe strategic about why you're running a promotion – don't just do it for vanity metrics like follower counts --- More resources: Check out my Promotions & Offers training - available in THE FULLY BOOKED BUSINESS CLUB™. --- Do you have a marketing roadmap for your business? No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info. --- What would you do with an extra £20k+ in your holiday business? I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same. It is easier than you think to move to 70%+ direct bookings. If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot! --- Connect with Sarah: Website Instagram Facebook LinkedIn ---

    27 min
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About

Get Fully Booked is for Airbnb hosts, holiday cottage and glampsite owners who are ready to master their marketing so they can ditch their reliance on online agents and grow their direct bookings. Your host Sarah Orchard, an award-winning marketing strategist, #1 Amazon best-selling author, and fellow host; will share with you exactly what it takes to grow your direct bookings and the simple marketing steps to get more profit in your pocket! She shares her proven marketing strategies and interviews fellow hosts to find out what has worked for them and how they have achieved more direct bookings.

Information

  • Creator
    Sarah Orchard
  • Years Active
    2024 - 2026
  • Episodes
    52
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Sarah Orchard
  • Show Website
    Get Fully Booked

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