MARKETING

Brandon White
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The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.

  1. ClickFunnels Marketing Playbook: How ClickFunnels Built a $265 Million Software Business by Giving Away the Education

    17 HR AGO

    ClickFunnels Marketing Playbook: How ClickFunnels Built a $265 Million Software Business by Giving Away the Education

    We're talking about ClickFunnels, the marketing move that made their software feel like the only logical next step, the insight that cracked it open, how they deployed it across books, challenges, live events, and a streaming library, the research that explains why this strategy works on a psychological level, and a 3 Step Marketing Playbook you can start using for your own product or service today. STUDY CITATIONS  "Understanding Subscription Models: How Psychology Shapes Customer Loyalty, Value Perception, and Cancellation Patterns," Advances in Consumer Research (2025). Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businesspla...

    8 min
  2. How to Design Your Website Schema to Maximize GEO for AI Search

    3 DAYS AGO

    How to Design Your Website Schema to Maximize GEO for AI Search

    We're breaking down what your website schema needs to look like in two thousand and twenty-six (2026) to get your content cited by AI agents. We’re defining what schema is, what the research says generic schema is doing to your citation rates, which schema types carry real weight with AI systems, and the five steps to get your implementation right. There's a downloadable cheatsheet for this episode, link is in the show notes. Let's jump right in. CHEATSHEET DOWNLOAD How to Design Your Schema to Maximize GEO for AI Search CHEATSHEET https://edge.kit.com/f14d214c8eSTUDY CITATIONS Fischman, K. (2026, February). Your Generic Schema is Useless: New Research on What it Really Takes to Get Cited by AI. Growth Marshal Field Notes. Updated March 18, 2026.Canel, F. (2025, March). Schema markup helps Microsoft's LLMs understand content. Statement at SMX Munich 2025. Cited in: Whitehat SEO. (2026, February). Schema Markup for AI Search: Technical Guide.  Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businesspla...

    10 min
  3. The Peak-End Rule: The Two Moments That Decide If Customers Come Back

    4 DAYS AGO

    The Peak-End Rule: The Two Moments That Decide If Customers Come Back

    We're breaking down the Peak-End Rule, what the Peak-End Rule is, the brands that have built entire experience strategies around it, what the research says, and three marketing moves you can make with this new information to take advantage of the opportunity to optimize for the moments your customers remember the most about you. STUDY CITATIONS (APA) Kahneman, D., Fredrickson, B. L., Schreiber, C. A., & Redelmeier, D. A. (1993). When more pain is preferred to less: Adding a better end. Psychological Science, 4(6), 401–405.Redelmeier, D. A., Katz, J., & Kahneman, D. (2003). Memories of colonoscopy: A randomized trial. Pain, 104(1–2), 187–194. Do, A. M., Rupert, A. V., & Wolford, G. (2008). Evaluations of pleasurable experiences: The peak-end rule. Psychonomic Bulletin & Review, 15(1), 96–98.  Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businesspla...

    12 min
  4. Marketing News April 8, 2026: Google's AI Mode Is Now a Store, ChatGPT Ads Open to Everyone, Beehiiv Moves into Podcasting, and the AI Content Study That Changes Your Content Strategy

    6 DAYS AGO

    Marketing News April 8, 2026: Google's AI Mode Is Now a Store, ChatGPT Ads Open to Everyone, Beehiiv Moves into Podcasting, and the AI Content Study That Changes Your Content Strategy

    This is your marketing news for the week of April 8, 2026 and this week we have four marketing stories for you. Google moved two new ad formats live inside AI Mode and it's not just ads, it's full checkout.  ChatGPT advertising dropped its $200,000 entry barrier this month.  Beehiiv made a move worth knowing about if you run a podcast.  Semrush just published a study with 42,000 data points on AI content and Google rankings and the gap between what the data shows and what most teams believe is significant. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businesspla...

    8 min
  5. Michelin’s Marketing Playbook: How a Tire Company Built Michelin Guide into the World's Most Powerful Restaurant Guide

    7 APR

    Michelin’s Marketing Playbook: How a Tire Company Built Michelin Guide into the World's Most Powerful Restaurant Guide

    We're breaking down Michelin’s marketing playbook. how a French tire company in 1900 turned a free pamphlet into one of the most influential cultural institutions on the planet by doing something no tire company had any business doing: creating the desire for the lifestyle their product required, then we’ll look at what the research says why this works, and finish the episode with 3 marketing moves you can use to increase demand and sales for your product or service. STUDY CITATIONS Shampanier, Kristina, Nina Mazar, and Dan Ariely. "Zero as a Special Price: The True Value of Free Products." Marketing Science, Vol. 26, No. 6, 2007, pp. 742–757. INFORMS. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businesspla...

    7 min
  6. Generative Engine Optimization (GEO): How to Seed Content That Gets Your Brand Recommended by AI

    4 APR

    Generative Engine Optimization (GEO): How to Seed Content That Gets Your Brand Recommended by AI

    We're building your Generative Engine Optimization (GEO) strategy in 5 steps.  You learn What each platform rewards, how to build presence across all of them, and how to know if it's working. GEO WORKBOOK CHEATSHEET DOWNLOAD STUDY CITATIONS Qwairy. (January–March 2026). Analysis of 118,000 AI-generated answers across ChatGPT, Perplexity, Google AI Mode, and Claude. Cited in: Probert, C. Perplexity vs ChatGPT vs Gemini: How AI Engines Cite Content. Whitehat SEO. March 21, 2026. SparkToro / Gumshoe. (2026). AI Citation Analysis: Source Type Preference Across AI Platforms. Cited in: Probert, C. Whitehat SEO. March 21, 2026. Yext. (October 2025). AI Visibility in 2025: How Gemini, ChatGPT, and Perplexity Cite Brands. Analysis of 6.8 million citations across 1.6 million responses. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businesspla...

    12 min
  7. Fairness Bias: Pay What You Want Pricing (PWYW) - The Marketing Move You Can Use That Generated $3 Million and Changed an Industry

    3 APR

    Fairness Bias: Pay What You Want Pricing (PWYW) - The Marketing Move You Can Use That Generated $3 Million and Changed an Industry

    We're breaking down one of the boldest pricing experiments in music history, Radiohead's "In Rainbows" pay-what-you-want release.  We're breaking down the dilemma they faced, the insight behind the move they made, how they executed it, what the science says about why people pay when they don't have to, and exactly how you apply this to your business. STUDY CITATIONS Kim, J.Y., Natter, M., & Spann, M. (2009). Pay what you want: A new participative pricing mechanism. Journal of Marketing, 73(1), 44–58.Gneezy, A., Gneezy, U., Nelson, L.D., & Brown, A. (2010). Shared social responsibility: A field experiment in pay-what-you-want pricing and charitable giving. Science, 329(5989), 325–327.Gneezy, A., Gneezy, U., Riener, G., & Nelson, L.D. (2012). Pay-what-you-want, identity, and self-signaling in markets. Proceedings of the National Academy of Sciences, 109(19), 7236–7240.Jung, M.H., Perfecto, H., & Nelson, L.D. (2016). Anchoring in payment: Evaluating a judgmental heuristic in field experimental settings. Journal of Marketing Research, 53(3), 354–368. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businesspla...

    9 min
  8. Marketing News This Week April 1, 2026: Google Just Slashed Traffic for Certain Types of Sites, Instagram Is Testing a Pay-to-Play Model, and Apple Podcasts Just Became a Whole New Distribution Channel

    1 APR

    Marketing News This Week April 1, 2026: Google Just Slashed Traffic for Certain Types of Sites, Instagram Is Testing a Pay-to-Play Model, and Apple Podcasts Just Became a Whole New Distribution Channel

    This is your marketing news for the week of March 31, 2026. This week we have three stories for you. All three marketing news stories happened in the last seven days. And all three involve a platform you depend on to distribute your content. Google. Instagram and Apple Podcasts. We'll start with a Google update that just a few days ago and if you’re generating AI content you better check this out because it could kill your site traffic.  Then we'll talk about what Meta confirmed Monday that tells you where Instagram is headed.  And we close with Apple, which just opened a distribution channel that didn't exist a week ago. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businesspla...

    7 min
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About

The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.

Information

  • Creator
    Brandon White
  • Years Active
    2022 - 2026
  • Episodes
    75
  • Rating
    Clean
  • Copyright
    © 2026 © 2023 MARKETING
  • Show Website
    MARKETING

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