Purposing

Given - Part of Anthesis
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Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start? Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business. Why did John Lewis Partnership modernise their purpose in the midst of a global pandemic? How did The Body Shop make their purpose matter to everyone in their business? What are Lloyds Banking Group doing to make decisions differently, to help Britain prosper? All this and more on this season of Purposing.

  1. James Reed: "Socialism and Capitalism don't work, but THIS works." - How becoming PhilCo forces long-term strength, not short-term extraction.

    4 DAYS AGO

    James Reed: "Socialism and Capitalism don't work, but THIS works." - How becoming PhilCo forces long-term strength, not short-term extraction.

    In this episode, Becky is joined by James Reed, Chairman and CEO of Reed, one of the UK’s most recognisable and successful family-owned businesses. James is also the author of Karma Capitalism, a bold vision for a more ethical and purpose-driven approach to business. Becky and James explore what Karma Capitalism looks like in practice and whether responsible, values-led business models can truly thrive amid today’s economic uncertainty, growing inequality, and rapid technological change. How philanthropy-owned companies, often referred to as “Philcos”, are redefining corporate ownership, challenging traditional shareholder models, and reshaping how businesses behave, grow, and succeed over the long term. Why James believes some ESG frameworks fall short of delivering real impact, and what meaningful execution, accountability, and ethical leadership actually look like in modern organisations. As AI reshapes the world of work, James shares his perspective on the future of employment and the critical role that government policy, public funding, and education will play in supporting workers and businesses alike. This episode dives deep into ethical capitalism, corporate responsibility, sustainable business models, and AI’s impact on employment, offering practical insight for founders, CEOs, policymakers, and anyone interested in the future of business in the UK and beyond. Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

    31 min
  2. The sustainable return on investment framework: Proving profit, people and performance can align | Emilio Tenuta

    20 JAN

    The sustainable return on investment framework: Proving profit, people and performance can align | Emilio Tenuta

    This week Becky is joined by Emilio Tenuta, Chief Sustainability Officer at Ecolab. With more than three decades working at the intersection of business and sustainability, Emilio has helped shape how one of the world’s largest B2B companies approaches growth, impact and responsibility, and how those priorities can be designed to work together. We talk about Ecolab’s Exponential Return on Investment approach and what it shows about the link between sustainability, organisational effectiveness and profitability. We also explore why water, often overlooked in the climate conversation, is fast becoming a defining business issue, from resilience and risk to operational performance. The conversation looks at how purpose is embedded at scale at Ecolab through measurable outcomes, practical partnerships and a focus on execution in the real world. Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

    37 min
  3. The sustainability agenda 2026: Where leaders should focus their attention | Matthew Bell, CEO of Anthesis

    6 JAN

    The sustainability agenda 2026: Where leaders should focus their attention | Matthew Bell, CEO of Anthesis

    What lies ahead in shaping the sustainability agenda in 2026? And what do leaders need to be preparing for to drive real-world change whilst driving profit? Today, Becky is joined by Matt Bell, the new CEO at Anthesis, for a more forward-looking, strategic conversation on what lies ahead. In this conversation, you’ll hear where leaders should focus their attention in shaping this year's sustainability agenda, how the role of the CSO is evolving as sustainability moves from ambition to action, and what role AI can play and the capabilities that will separate the leaders from laggards. Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

    40 min
  4. When your purpose stops landing: How Legal & General rebuilt theirs and how you can too | Emma Hardaker-Jones

    09/12/2025

    When your purpose stops landing: How Legal & General rebuilt theirs and how you can too | Emma Hardaker-Jones

    When a company built on purpose realises its purpose no longer lands, everything has to be re-examined. Even the language that once united it. So how do leaders reshape something so emotional, so foundational, without breaking what made it powerful in the first place? In this episode, Becky is joined by Emma Hardaker-Jones, Group Chief People and Transformation Officer at Legal & General. Emma has played a central role in defining Legal & General’s most recent chapter, with a big focus on purpose and culture.  In this conversation, you’ll hear how Legal & General reshaped their purpose to make it meaningful for every colleague, from the boardroom to the phone lines. They they unpick what it takes to hardwire culture change into leadership behaviour and why balancing head and heart is essential for building a purpose-driven business  Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

    33 min
  5. Can your cuppa change a global industry? Putting the tea in sustainability | Gareth Mead, Lipton

    25/11/2025

    Can your cuppa change a global industry? Putting the tea in sustainability | Gareth Mead, Lipton

    We all love a cuppa, but did you know the contents of the mug in your hands could hold the key to transforming global value chains? in this episode, Becky is joined by Gareth Mead, Chief Communications & Sustainability Officer at Lipton Teas and Infusions, the world’s largest tea company. Gareth is responsible for shaping how the business defines and delivers its sustainability ambitions. With two decades of experience in corporate affairs, he’s helped some of the world’s biggest brands find their voice and their values. In this conversation, you’ll hear how Lipton is rethinking the role of business in creating “value for all, the realities of embedding positive social and environmental impact in a complex, global system. They also explore why the future of sustainable business depends on transparency and collaboration. Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

    34 min
  6. Mutual benefits: How YBS enacts purpose to make financial services mutual, meaningful and member-led | Susan Allen, YBS

    11/11/2025

    Mutual benefits: How YBS enacts purpose to make financial services mutual, meaningful and member-led | Susan Allen, YBS

    What if decisions were not just owned by stakeholders, but shaped by the customers themselves? In this Episode, Becky is joined by Susan Allen. Susan is leading the organisation at a time when financial services must do more than deliver profits. They must build trust, resilience, and create lasting value for their members and communities.  In this conversation, you’ll hear how a mutual organisation can support financial resilience and inclusion in times of economic uncertainty, why creating the right culture is central to delivering both social good and commercial success and what it takes for leaders to embed purpose meaningfully, so it shapes decisions from the boardroom to the branch floor. Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

    34 min
  7. What the 'purpose gap' reveals about leadership and trust (and 3 THINGS needed to get employees to stay) | Sarah Gillard and Ben Hayman

    28/10/2025

    What the 'purpose gap' reveals about leadership and trust (and 3 THINGS needed to get employees to stay) | Sarah Gillard and Ben Hayman

    Some estimates put the cost of replacing an employee in the UK at 25,000 pounds. And with one in five people considering leaving their roles, that really adds up. It's not just about risk, it's about missed opportunity. In this episode, Becky is joined by Sarah Gillard, CEO of A Blueprint for Better Business, a not-for-profit that helps organisations define and live their purpose. Sarah’s work aims to create a better society through better business, helping senior executives navigate the tension between profit, purpose, and long-term impact. She's also joined by Ben Hayman, Managing Partner at Given, to explore insights from this year’s Purpose Gap research, exploring the disconnect between what companies say about purpose and what employees actually experience day to day. In this conversation, you’ll hear why business purpose still matters, even in a polarised, uncertain world. We also delve into what the growing “purpose gap” reveals about trust, leadership, and communication, and how leaders can bring clarity, conviction, and humanity back into decision-making. Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

    36 min
  8. WWF’s innovative new model to fund wildlife conservation | Stanley Anyetei, WWF

    14/10/2025

    WWF’s innovative new model to fund wildlife conservation | Stanley Anyetei, WWF

    In this episode Becky is joined by Stanley Anyetei, Financing Green Lead at WWF Netherlands. Stanley is helping to redefine how conservation is funded, shifting from traditional philanthropy to innovative financial models that bring in private capital and long-term resilience. In this conversation, you’ll hear why WWF is evolving its funding strategy in response to shrinking public and philanthropic finance, how impact investing brings discipline and scale to conservation and what not-for-profits need to unlock investment-ready solutions Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

    37 min
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About

Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start? Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business. Why did John Lewis Partnership modernise their purpose in the midst of a global pandemic? How did The Body Shop make their purpose matter to everyone in their business? What are Lloyds Banking Group doing to make decisions differently, to help Britain prosper? All this and more on this season of Purposing.

Information

  • Creator
    Given - Part of Anthesis
  • Years Active
    2022 - 2026
  • Episodes
    44
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Given - Part of Anthesis
  • Show Website
    Purposing

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