Scale SEE Podcast

Vladislav Pavlov

Welcome to the Scale SEE Podcast, where we unlock the secrets behind Southeast Europe's most successful startups. Join host Vladislav Pavlov as he interviews the founders, operators, and investors who are building global companies from the SEE region. Each episode is packed with actionable advice, inspiring stories, and a special focus on expanding into the US market. If you're an aspiring entrepreneur or a young professional in the tech industry, this podcast is your roadmap to success.

Episodes

  1. Wonderful raised $150M: Life Inside a Fast Growing AI Unicorn with Vedran Bajer

    3 APR

    Wonderful raised $150M: Life Inside a Fast Growing AI Unicorn with Vedran Bajer

    Today’s guest is Vedran Bajer - General Manager Adriatic at Wonderful, an AI startup that recently raised $150M and reached unicorn status, building deeply localized AI agents for enterprises across chat, voice, and email.But Vedran’s story didn’t start in AI.He spent over a decade at Google, leading partnerships and business development across EMEA and APAC, before becoming Country Manager of Microsoft Croatia — driving digital transformation across enterprises, government, and entire industries.Along the way, he’s stayed close to startups — advising companies like Treblle and Chipolo, and helping founders navigate growth, enterprise sales, and global expansion.In this episode, we go deep into:• What it really takes to build a $1B AI company• How Wonderful deploys AI inside enterprises in under 48 hours• Generative AI explained — without the hype• Whether open-source AI (like NVIDIA) is a threat or an opportunity• What actually happens inside a startup after raising $150M• Why Balkan operators don’t become angel investors — and how that should change• The biggest mistakes startups from this region make when scaling globally• What separates companies that raise capital from those that don’tIf you’re building in Southeast Europe and thinking about AI, fundraising, or becoming an investor yourself — this one is for you.—This episode is brought to you by Neubase.coNeubase helps Balkan founders open a US LLC or C-Corp, set up Stripe, and prepare for raising US venture capital — without paying crazy US legal fees.If you’re serious about selling into the US market, you’ll eventually need a US entity.Head over to neubase.co and use code ScaleSEE for 10% off your company setup.

    48 min
  2. 6 MAR

    From $20M to $300M ARR: The Playbook behind Hellas Direct’s Scaling in SEE

    Today’s guest is Luka Prelevic — Managing Director of Hellas Direct, one of Europe’s fastest-growing Insurtech companies, generating $300M+ in ARR in 2025 and on track toward unicorn status.But Luka’s journey didn’t start in startups.From working at Bank of America and Merrill Lynch, to practicing law alongside his father, earning a Master’s degree at Bocconi University, founding a student consulting firm, spending 4+ years at McKinsey & Company, and eventually investing in and joining Hellas Direct as MD — Luka’s career is a masterclass in reinvention.In this episode, we go deep into:• Why he left McKinsey for a startup• How Hellas Direct scaled to $300M+ ARR• The future of Insurtech in Europe• The biggest wealth transfer in history — and what it means for entrepreneurs• Family offices vs VCs — who really writes the checks today?• The Balkan startup ecosystem vs Greece and the rest of Europe• Hosting global HNWIs in Belgrade and bringing investors like Paige Craig (early investor in Lyft, AngelList, Twitter, Airbnb) to the BalkansThis conversation is about ambition, capital, scaling from Southeast Europe - and why innovation might be born here, but funding still thinks globally.If you’re building in the Balkans and thinking about scale, capital, or long-term wealth creation - this one is for you.—This episode is brought to you by Neubase.Neubase helps Balkan founders open a US LLC or C-Corp, set up Stripe, and prepare for raising US venture capital — without paying crazy US legal fees.If you’re serious about selling into the US market, you’ll eventually need a US entity.Head over to neubase.co and use code ScaleSEE for 10% off your company setup.

    1hr 10min
  3. 22 FEB

    From Research Paper to Refine Startup: Landing Enterprise Deals in less than 6 Months

    Today’s guest is Aleksandar Stojanovic, CEO of Refine Skills — a startup he built from a research paper into a fast-growing HR tech company landing 5+ enterprise clients in less than 6 months.Aleks started with an academic insight: corporate trainings don’t work because they are too long, inefficient, and disconnected from how people actually learn. His solution? A 6-minute micro-learning model designed specifically for large organizations.In this episode, we break down how he: Turned research into a real productApproached and closed enterprise HR clientsStructured early pilots with large companiesBuilt credibility without a big teamNavigated corporate decision-making cyclesIf you’re a B2B founder trying to break into enterprise — this conversation is for you.He shares practical insights on selling to HR departments, shortening sales cycles, and positioning innovation inside conservative corporate systems.Today's episode is brought to you by ⁠Neubase⁠.Neubase is a team of Balkan founders who have been where you are. They have had challenges with opening up an LLC or C-Corp in the US, and are now helping you!If you are a startup from the Balkans you will eventually need a US company, to sell into the US market, open up Stripe or raise VC Money.Neubase helps with all of that, at a fraction of the cost that you would pay US lawyers and accounts for.Head over to neubase.co and use code ScaleSEE for a 10% discount on your LLC or C-Corp setup!

    1hr 12min

About

Welcome to the Scale SEE Podcast, where we unlock the secrets behind Southeast Europe's most successful startups. Join host Vladislav Pavlov as he interviews the founders, operators, and investors who are building global companies from the SEE region. Each episode is packed with actionable advice, inspiring stories, and a special focus on expanding into the US market. If you're an aspiring entrepreneur or a young professional in the tech industry, this podcast is your roadmap to success.