The Edward Show

Edward Sturm
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Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

  1. 1 DAY AGO

    SEO Veteran Debates AI Search Founder on What Gets You Into LLMs

    1024: An experienced SEO practitioner and an AI search founder debate what gets a brand surfaced inside large language models like ChatGPT, Claude, and Gemini. The conversation starts with a core disagreement: is generative engine optimization just an extension of SEO, or is it a fundamentally different discipline? From there, it expands into how AI systems actually produce answers, what "query fan-out" means in practice, and if most traditional SEO frameworks may not translate cleanly into AI-driven environments. This episode breaks down how both sides approach the problem in the real world - one focused on ranking and retrieval, the other on shaping how AI models understand brands, categories, and decisions. Topics covered:  - The difference between SEO and generative engine optimization (GEO/AEO)  - What "query fan-out" is and how AI decomposes a single prompt into many searches  - When AI does not search at all - and what that means for visibility  - The role of awareness, consideration, and conversion in AI-driven journeys  - If most AI influence happens before any citation or click  - How LLMs decide which brands to mention (and which to ignore)  - The relationship between search rankings and AI-generated answers  - Whether optimizing for subqueries is practical or scalable  - The concept of "information gain" and if original research matters more than summaries  - Auditing how AI currently perceives your brand  - The role of reputation signals like reviews, Reddit, and third-party content  - If traffic and rankings may be the wrong metrics for AI visibility  - The risks of scaling content purely to match query variations  - How brand positioning, content, and reputation interact inside AI systems  - Tactical approaches to getting included in AI-generated recommendations  - The limitations of LLMs, including reliance on consensus and susceptibility to weak signals  - Differences between platforms like ChatGPT, Claude, Perplexity, and Gemini  - Whether tactics like schema, markdown, or llms.txt actually matter  - How new brands can break into AI results without existing authority  - The long-term question: are LLMs search engines, or something fundamentally different? This is a detailed, back-and-forth debate with real disagreement, practical examples, and a focus on how things work today. If you work in SEO, content, SaaS, or growth, this will challenge how you think about visibility and influence in AI systems. ⭐️ Tom Rudnai's Dark AI Report - https://demand-genius.com/resource/dark-ai-and-what-actually-drives-aeo-influence/ ⭐️ Tom Rudnai on LinkedIn - https://www.linkedin.com/in/tom-rudnai-0539b6151/ ⭐️ Demand-Genius - https://demand-genius.com/ ⭐️ David Quaid on 𝕏 - https://x.com/DavidGQuaid ⭐️ David Quaid on LinkedIn - https://www.linkedin.com/in/davidquaid/ ⭐️ David Quaid's agency - https://primaryposition.com/ 🚀 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 GEO vs SEO Explained 01:18 Meet Tom and David 03:30 Research Shows AI Rarely Searches 04:54 Buyer Journey Prompt Stages 10:20 Complexity Changes GEO Strategy 13:27 Prompt Is Not the Query 16:23 Query Fan Out Predictability 20:48 Authority and Brand Signals 25:49 If SEO Metrics Mislead in GEO 28:48 Hacking Lists vs Real Influence 37:17 Do LLMs Need Google Lists 39:18 Testing Fast Indexing Effects 41:14 Iceberg Not Funnel 42:24 Make Visibility Inevitable 43:34 Information Gain Ladder 46:42 How LLMs Learn Brands 54:00 Perplexity Versus LLMs 59:11 Auditing AI Perception 01:09:05 Measuring Visibility Influence 01:13:06 Markdown For AI Context 01:15:53 Schema Skepticism 01:19:48 AI As Influence Channel 01:21:19 LLMs TXT Debate 01:23:53 Retrieval Versus Training 01:25:44 Reddit And Citations 01:29:37 Creating Category Terms 01:32:21 Credibility Signals 01:41:29 Prompting And Variability 01:42:50 Funnel Consistency Findings 01:44:59 Model Landscape Shifts 01:49:29 Advice For New Sites 01:52:56 Gaming AI Recommendations 02:02:26 Model Differences And Wrap 02:03:26 Final Thanks And Links The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #generativeengineoptimization #answerengineoptimization #searchengineoptimization #digitalmarketing

    2h 5m

  2. 1 DAY AGO

    Google Discover Secrets: How One Article Can Drive 5M+ Daily Clicks

    E1023: How Google Discover works and why it can outperform traditional SEO by a massive margin. Google Discover isn't driven by search queries. It's driven by attention. If you understand how to stop the scroll, you can unlock traffic levels that most publishers never reach. This episode is based on insights from Guilhem Chauvin, along with real-world experience publishing daily content and testing what actually gets clicks. We cover the key differences between SEO and Discover, why most content fails in the Discover feed, and what you need to change if you want consistent traffic from it. What you'll learn in this episode: - Why Google Discover is not SEO and how the algorithm really works - The importance of "stopping the scroll" vs. answering search queries - How Discover is more similar to TikTok than Google Search - Why your title matters more than your content in Discover - How to write headlines that increase click-through rate from 2% to 14% - The role of images and how they impact performance - Why stock photos kill your traffic and what to use instead - How audience signals determine whether your content gets distributed - Why publishing more content can actually reduce your traffic - The "sniper approach" to getting millions of clicks with fewer articles - What changed in the latest Discover updates and what it means for publishers We also talk about: - How to combine SEO and Discover strategies effectively - Why engagement signals matter across both Discover and search - The importance of building an audience that already trusts your content - Why having something to sell (product, SaaS, or service) makes your traffic more valuable If you're a publisher, SEO, or content creator, understanding Google Discover can completely change how you approach content. ⭐️ The thread - https://x.com/GuilhemChauvin/status/2046855653554110626 ⭐️ Google Discover's New Rules, March Core Update Fallout & AI Content Penalty Risks - https://www.youtube.com/watch?v=cfno63QEiQQ 🚀 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Why Discover Wins 00:36 Secret 1 Discover Not SEO 01:27 Secret 2 Audience Clicks Rule 02:33 Secret 3 Headlines That Hook 03:37 Secret 4 Scroll Stopping Images 04:18 Secret 5 Audience Signals First 06:15 Secret 6 Sniper Not Volume 07:21 Updates Volatility Opportunity 08:12 Monetize Beyond Traffic 08:39 Course Testimonial Pitch 09:43 Wrap Up Credits Goodbye The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #googlediscoveroptimization #searchengineoptimization #seo #googlediscover

    10 min

  3. 3 DAYS AGO

    Patrick Stox Exposes the Biggest SEO Myths in 2026

    E1022: Patrick Stox of Ahrefs breaks down what actually matters in SEO right now and what doesn't. We cover a wide range of topics, from technical SEO and internal linking to AI content, programmatic SEO, and the growing conversation around GEO and large language models. Patrick shares practical insights from working on some of the largest websites in the world and building SEO tools used by thousands of companies. This conversation focuses on separating signal from noise. There are a lot of tactics being pushed in SEO today that sound convincing but don't move rankings. Patrick explains where people are wasting time and what drives results. Topics we cover: - Why many common SEO beliefs are wrong - Subdomains vs subfolders and why it usually doesn't matter - The truth about redirects and how much value they pass - Why SEO is just one part of a larger marketing system - What "good content" actually means in practice - When technical SEO matters and when it doesn't - Super useful Ahrefs features and workflows - The real role of internal linking and how most sites get it wrong - How to think about authority beyond domain rating - Why keyword volume can be misleading and what to look at instead - How to approach content strategy from scratch - What small businesses should do to show up in AI systems - The reality of AI-generated content and when it fails - Programmatic SEO: what works and what breaks sites - Why scaling content too fast can backfire - What causes rankings to drop after initial growth - The importance of reclaiming lost links and redirects - When to redirect vs let pages 404 - Why schema and LLM.txt are overhyped - How SEO tools and audits can lead people in the wrong direction - What Patrick would do if starting a site from zero If you work in SEO, content, or growth, this will help you focus on what moves rankings and avoid spending time on things that don't. ⭐️ Patrick Stox on LinkedIn - https://www.linkedin.com/in/patrickstox/ ⭐️ Patrick Stox on 𝕏 - https://x.com/patrickstox ⭐️ Use Ahrefs - https://ahrefs.com/ 🚀 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Meet Patrick Stox 00:54 Unpopular SEO Takes 01:49 Redirects Pass Value 02:18 GEO Is Bigger Than SEO 03:16 Small Business GEO Playbook 06:09 Tech SEO Threshold 07:24 Hreflang Costly Mistakes 09:07 Authority And Internal Links 14:57 Competing With Giants 16:56 Word Count And Writing 19:12 IBM Topic Hub Strategy 22:31 Internal Linking Done Right 26:18 SEO Myths And LLMs 27:08 Markdown Versions Debate 31:03 Ahrefs Features And Agent A 33:37 Traffic Potential Over Volume 35:06 Future Of Publishers 39:30 Growing A Site From Zero 41:31 Local PR Links 43:11 Content Planning Workflow 44:36 Smart SEO Automation 50:45 Programmatic SEO Risks 01:01:13 Defining Content Quality 01:06:18 Testing And Iteration 01:10:39 Schema Myths Debunked 01:15:34 Biggest SEO Wins 01:19:13 Killing LLMs.txt Hype 01:22:35 Wrap Up And Where To Follow The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seo #ahrefs #digitalmarketing

    1hr 24min

  4. 3 DAYS AGO

    The 'People Also Ask' SEO Hack That Builds Authority & Drives Sales

    E1021: A simple SEO strategy built around Google's "People Also Ask" questions - and how to turn them into a system for building topical authority, generating consistent traffic, and driving real conversions. Most marketers either ignore these questions or treat them as an afterthought. This episode shows how to structure them into a scalable content framework that not only ranks, but also feeds authority into your highest-value pages. The process is straightforward, but the leverage comes from how you connect everything together: question pages, internal links, and bottom-of-funnel landing pages. What you'll learn: - How to find real "People Also Ask" questions directly from Google - Why you should start with a small set of questions instead of scaling too fast - How to generate clean, concise answers and refine them for your brand voice - How to structure an FAQ hub and individual question pages for SEO - Why these pages are easier to rank than traditional content - How to identify which pages are gaining traction and expand them - How to use internal linking to pass authority to commercial pages - What "satisfied clicks" are and why they matter for SEO performance - How to turn informational traffic into leads using simple calls to action - Why you still need backlinks to support long-term growth - How to avoid creating an unnatural authority profile This strategy is especially useful if you're building a newer site or trying to grow traffic in a competitive niche without relying entirely on backlinks. If you apply it correctly, you end up with a network of pages that generate their own authority and continuously support your most important pages. ⭐️ E902 - The 5-Minute SEO Hack: Turn 'People Also Ask' Into Instant Topical Authority - https://www.youtube.com/watch?v=cHFrWBzg9c4 ⭐️ Find People Also Ask questions - https://alsoasked.com/ ⭐️ Turn People Also Ask Questions Into Easy Traffic, Authority, and Sales - https://edwardsturm.com/articles/people-also-ask-seo-traffic-authority-sales/ ⭐️ The SEO Colonies Strategy: Turn One Ranking Page Into Dozens - https://edwardsturm.com/articles/seo-colonies-strategy-turn-one-page-into-dozens/ 🚀 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 People Also Ask Power 00:37 Collect PAA Questions 01:43 AI Answers Workflow 02:09 Build FAQ Hub Pages 03:35 Get Indexed And Rank 04:20 Funnel Authority To Money Pages 06:29 Colony Linking Strategy 07:53 Backlinks And Balance 08:53 Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seo #growthhacking #digitalmarketing

    10 min

  5. 4 DAYS AGO

    If I Had to Restart SEO at 22, I'd Do This

    E1020: If you're early in your SEO career and feel like you're constantly bouncing between conflicting advice, this episode is for you. A 22-year-old working at an agency asked a simple but important question:
 "What would you do if you had to start over today?" This episode breaks down a practical, no-theory answer. Not a perfect plan. Not a motivational speech. 
A real approach for someone working full-time, tired after work, and serious about getting better. What we cover: - Why most SEO advice feels inconsistent (and why it's not because SEO keeps changing) - The core principles of SEO that have stayed the same for years - How to filter good advice from bad without relying on opinions - Why watching more videos isn't the same as learning - The fastest way to build real SEO skill (not just knowledge) - Why "selling with SEO" teaches you faster than anything else - What to build on the side (SaaS, ecommerce, or services) - The difference between ranking pages and generating revenue - Which SEO career path actually leads to stability and higher income - Why "growth" is the best path if you want to learn everything Key ideas from the episode: - SEO fundamentals haven't changed as much as people think - Most confusion comes from opinions, not constant algorithm shifts - First principles matter more than tactics - Experience comes from doing, not consuming content - Avoid anything that feels clearly spammy - Focus on keywords, relevance, authority, and user satisfaction - Real learning happens when money or outcomes are involved If you're feeling stuck, overwhelmed, or unsure what to focus on next, this episode is meant to give you direction without overcomplicating things. Listen, take what's useful, and apply it. That's where the progress happens. E908 - Vibe Coding for SEO: Building Rankable Apps, Tools, and Revenue in Minutes - https://www.youtube.com/watch?v=-Cn03azU0GY 🚀 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Listener Question Setup 01:00 Wasif Email Read Through 02:41 SEO Basics Still Work 04:42 Avoid Spam And Shortcuts 05:37 Why Experts Disagree 08:16 Learn First Principles 09:51 Six Month Work Plan 12:21 Choose Growth SEO Path 14:26 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seo #digitalmarketing #marketing

    16 min

  6. 5 DAYS AGO

    Ranking #1 With Stolen Content? The Truth About SEO Hijacking & Duplicate Content

    E1019: One of the most uncomfortable truths in SEO: yes, duplicate content can still rank - and in some cases, it can even OUTRANK the original. I walk through real experiments, what Google actually does when it finds duplicate pages, and why higher authority sites can take your content and win in the search results. We also cover the common misconception around a "duplicate content penalty," what actually happens instead, and where the real risks come from (including DMCA and quality signals). Most importantly, I explain what you should do about it - both to protect your own content and to build an SEO strategy that isn't vulnerable to this problem in the first place. Topics covered: - How Google handles duplicate content in search results - Why higher authority pages can outrank the original source - The difference between duplicate content and a penalty - What the SERPs hijacking experiments revealed - Real examples of content being copied and beating the original - Why Google sometimes takes action after SEO experiments go viral - The risks of copying content (including DMCA and quality issues) - How to defend your site from content theft - The role of canonical tags and internal linking - Why authorship signals have changed over time - What "bottom of funnel SEO" is and why it protects you - How to build authority so your content is harder to outrank If you've ever worried about someone copying your content, or wondered if duplicate content actually matters, this episode will give you a clear, practical understanding of what's going on and how to approach it. ⭐️ The experiment - https://seosherpa.com/seo-experiments/ ⭐️ Does SEO Authorship Matter? - https://victorious.com/blog/google-authorship/ ⭐️ How to not get penalized by legitimate duplicate content (not plagiarized)?  - https://www.reddit.com/r/SEO/comments/1f1y1fd/how_to_not_get_penalised_by_legitimate_duplicate/ ⭐️ Google Does Take Action Against Content Scrapers - https://dejanmarketing.com/google-against-content-scrapers/ 🚀 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Duplicate Content Risk 00:40 How Google Chooses Originals 01:37 SERPs Hijack Experiment 03:02 Defending Against Scrapers 03:24 Authorship Signals Today 05:10 Why Copying Backfires 06:02 Duplicate Penalty Myth 08:44 Dejan Update And Reality 09:59 Ethics And DMCA Risks 10:17 Protect Yourself With BOFU SEO 12:02 Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seo #blackhatseo #digitalmarketing

    13 min

  7. 6 DAYS AGO

    FAQ Schema Is Dead? The SEO Test That Shows It Doesn't Matter

    E1018: An SEO test removed FAQ schema from product listing pages - here's what happened next. For years, FAQ schema has been treated as a best practice in SEO. It helped pages stand out in search results, increased click-through rates, and was widely adopted across marketing pages. But after Google reduced the visibility of FAQ rich results in 2023, the question became: Does FAQ schema still matter at all? This episode covers a real-world test where FAQ schema was removed from e-commerce pages to measure the impact on organic traffic. The result: no statistically significant change. I walk through what this means, how it aligns with Google's own statements, and why this may be one of those SEO tactics that no longer moves the needle. I also cover how this connects to AI and LLMs, including a well-known test showing that structured data may not work the way many SEOs think it does. Topics covered: - What FAQ schema used to do in search results - Google's 2023 update and the removal of FAQ rich snippets - The SEO test: removing FAQ schema from product pages - Why the results showed no impact on organic traffic - Google's official stance on unused structured data - Whether FAQ schema helps rankings indirectly - The "Duck Test" and what it reveals about LLMs and schema - Why schema may just be treated as normal text by AI systems - What SEOs should focus on instead (relevance and authority) Key takeaway: FAQ schema is no longer a reliable lever for improving SEO performance. It doesn't appear to increase traffic, and in most cases, it isn't even surfaced in search results. Unless you're a highly authoritative site, consider removing it to simplify your workflows and QA. If you're trying to grow organic traffic, your time is better spent on things that directly impact rankings and conversions. ⭐️ The test - How does removing FAQ markup on pages with valid schema impact SEO? - https://www.searchpilot.com/resources/case-studies/removing-valid-faq-schema ⭐️ The rise and fall of FAQ schema - and what it means for SEO today - https://searchengineland.com/faq-schema-rise-fall-seo-today-463993 ⭐️ What Google says: https://developers.google.com/search/blog/2023/08/howto-faq-changes ⭐️ Do LLMs Actually Use Schema? The Duck Test That Broke SEO - Ep 956 - https://www.youtube.com/watch?v=-nTqaG3GKLk 🚀 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 FAQ Schema Hype 00:18 The FAQ Schema Removal Test 01:26 Test Results Explained 02:09 Search Engine Land Take 03:07 LLMs and the Duck Test 04:12 So Does It Matter? 04:43 Google's Official Guidance 05:23 Final SEO Takeaways 06:09 Wrapping The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seo #technicalseo #searchmarketing

    7 min

  8. 16 APR

    Google Discover's New Rules, March Core Update Fallout & AI Content Penalty Risks

    1017: Breaking down the latest changes in Google Search and what they mean for publishers, SEO teams, and content-driven businesses. We cover the first-ever Google Discover-specific update, the March 2026 core and spam updates, and what's really happening with AI-generated content in search. This is a practical discussion based on real observations. Edward is joined by Gagan Ghotra, Harpreet Singh, and David Quaid to analyze what's changing, what still works, and where most teams are getting it wrong. Topics covered: - What Google changed in the Discover update and why it matters - The shift toward more local content in Discover feeds - Google's attempt to reduce clickbait titles and images - Why many publishers haven't seen major changes from the update yet - How Google Discover works and why it can drive massive traffic - The feedback loop that determines whether content scales or gets suppressed - How to approach Google Discover without risking long-term penalties - Why staying within your topical authority is critical - How to expand into new topics without losing visibility - Using trending conversations without relying on low-effort content - Finding content gaps that large publishers ignore - The technical setup for Discover, including images, RSS feeds, and sitemaps - Why technical SEO alone does not guarantee Discover visibility - What happened in the March 2026 spam update - What happened in the March 2026 core update - Why sites using scaled AI content were hit the hardest - The difference between acceptable AI use and scaled content abuse - Patterns of deindexing seen across affected sites - Why publishing more content is not a reliable growth strategy - The gap between enterprise SEO advice and what works for smaller sites - Why authority matters more than content volume - How large, well-funded companies get away with aggressive strategies - The role of brand, PR, and overall marketing in SEO performance - How Google Discover traffic is monetized in practice - Why ads and affiliate revenue dominate Discover monetization - Why Discover traffic rarely converts well for e-commerce - The case for publishers building products or SaaS - Why relying only on ads and affiliates is risky long term - How companies are using multiple domains to expand search visibility - Early results from running secondary domain strategies - How AI search is changing content distribution - The risks of applying performance marketing thinking to SEO - Why executive pressure is leading to overuse of AI content - How misaligned KPIs create poor SEO decisions - Why SEO should be treated as a long-term investment - The risk of damaging a domain with short-term tactics - How to balance growth with protecting existing rankings If you're running SEO for a startup, SaaS company, or publisher, this episode is a clear look at what's working right now and what's likely to fail over the next 6 - 12 months. ⭐️ David Quaid on 𝕏 - https://x.com/DavidGQuaid ⭐️ David Quaid on LinkedIn - https://www.linkedin.com/in/davidquaid/ ⭐️ David Quaid's agency - https://primaryposition.com/ ⭐️ Gagan Ghotra on 𝕏 - https://x.com/gaganghotra_ ⭐️ Gagan Ghotra on LinkedIn - https://www.linkedin.com/in/gagan-ghotra/ ⭐️ Gagan Ghotra's website - https://gaganghotra.com/ ⭐️ Harpreet Singh's Personal Site - https://harpsdigital.com ⭐️ Harpreet on X - https://x.com/harpreetchatha_ ⭐️ Harpreet's Newsletter - https://seoespresso.com ⭐️ Harpreet on LinkedIn - https://linkedin.com/in/harpreetsingh8/ ⭐️ Harpreet on TikTok - https://tiktok.com/@seoharp ⭐️ Harpreet on YouTube - https://youtube.com/@harpsdigital 🚀 Edward's SEO Articles - https://edwardsturm.com/articles/search-engine-optimization/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Top SEO Minds Reunite 00:25 Google Discover Update Breakdown 02:46 Why Google Discover Matters 03:59 Avoiding Google Discover Penalties 05:34 What Google Discover Is 09:45 Google Discover and Publisher Politics 11:17 Content Strategy That Wins 13:26 Technical Setup and Randomness 15:00 The Viral Feedback Loop 18:26 Monetization Reality Check 20:25 News Cycle Gap Hunting 22:53 Small Publisher Throttling 25:45 Publishers Should Build Products 31:19 Vertical Integration and Media Buys 33:13 Publishers Missed Window 34:25 GEO Hype Versus SEO 35:27 March Spam Core Updates 37:20 Scaled AI Content Abuse 38:27 Big Brands Get Away 42:25 Enterprise Advice Trap 44:47 Performance Marketer Mindset 49:13 Board Level SEO Metrics 55:06 Protect Revenue Rankings 57:20 Satellite Domains Strategy 01:01:36 Multi Handle Brand Growth 01:02:38 Wrap Up And Thanks The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #generativeengineoptimization #googlediscoverseo #seo

    1hr 3min
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About

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

Information

  • Creator
    Edward Sturm
  • Years Active
    2023 - 2026
  • Episodes
    1k
  • Rating
    Clean
  • Copyright
    © 2026
  • Show Website
    The Edward Show

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