a2a - the art 2 aging

Strategies for Healthy, Joyful Living

The Art 2 Aging podcast will demonstrate with each weekly episode how all of us 60+ can rediscover how to live happily and with good health. Our guests include naturopaths, integrative medicine practitioners, cardiologists, energy healers and individuals who are "living the dream". Join us and discover how you can squeeze the juice out of the lemon! theart2aging.substack.com

  1. 5 DAYS AGO

    Marketing To The Older Adult

    When we think about marketing or its close cousin, advertising, we often think Madison Avenue in New York and the famous TV series, Mad Men, about the men and women who populated the early days of mass marketing and advertising. That series had liberal doses of sexism in each episode along with heavy smoking and drinking, all of which was perfectly accepted and tolerated back then. What it didn’t have was any reference or after thought to ageism. It was a time in America when the vast majority were still young and becoming upwardly mobile. But, as populations began to age, marketers often failed to realize the golden opportunity in front of them. And, in many ways, they still fail to realize it. This week on The Art 2 Aging, I talk with veteran marketer and product innovator, Costas Papaikonomou to get his thoughts on where marketing is right now and where it could be heading in a world of older consumers. Costas ran his own agency, Happen Group, which was acquired by Accenture in 2019, and his clients ranked among the biggest consumer goods companies in the world. That makes his insights noteworthy. If you are enjoying the content here on The Art 2 Aging, we would love you to become a paid subscriber. It really helps us to continue to generate meaningful information for older adults. Thank you! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit theart2aging.substack.com/subscribe

    24 min
  2. 6 FEB

    How To Meditate

    If you are a regular listener to The Art 2 Aging, then you likely grew up in the 60s, an astonishing time to be young and alive. First, there was the massive transition in music. Then came the drugs. Alongside the negative aspects of the drug culture, emerged something that we can call New Consciousness, for lack of a better term. New Consciousness meant exploring the inner depths of one’s self. Transcendental meditation burst into the culture as one popular method and the exploration of the soul was underway. It was the “dawning of the Age of Aquarius,” as sung by the Fifth Dimension in 1969. Transcendental meditation (TM, for short) did not disappear like many of the musical acts from the 60s did; it is still with us along with several other types of meditation. What this amounts to today is this: a revitalized, even stronger search for the connection between man and God, Source, All That Is – whatever you choose to call it. TM established scientifically that meditation has profound positive effects on our bodies and minds. The same can be said of all types of meditation. Our guest this week is James Adams. James is a former broadcast journalist, former Bill Clinton campaign worker and the former V.P. of Marketing for Chipotle Mexican Grill. Today, James follows a different path and in an open, honest, and forthright way, he explains his past struggles with life and his newfound inner journey with meditation as his companion. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit theart2aging.substack.com/subscribe

    27 min

About

The Art 2 Aging podcast will demonstrate with each weekly episode how all of us 60+ can rediscover how to live happily and with good health. Our guests include naturopaths, integrative medicine practitioners, cardiologists, energy healers and individuals who are "living the dream". Join us and discover how you can squeeze the juice out of the lemon! theart2aging.substack.com