Shady Characters

Thatch Creative

In this series, we step out of the spotlight and into the shade - to have conversations and uncover real stories behind topics like brand-building, creative thinking, entrepreneurialism, music and entertainment, and the interesting characters who shape them.

  1. Get Me the Ball: The Vizzi Brothers on Building a Movement Through Sports

    19 MAR

    Get Me the Ball: The Vizzi Brothers on Building a Movement Through Sports

    Get Me the Ball: The Vizzi Brothers on Building a Movement Through Sports Matt and Tim Vizzi sit down with Shady Characters to share the origin story behind Get Me the Ball and the deeper mindset that now fuels everything they do. What started as a hype song inspired by Tim’s comeback from a devastating college back injury has grown into a full-blown movement rooted in resilience, confidence, and refusing to accept limits. In this episode, the Vizzi brothers open up about their bond as brothers, best friends, and business partners, and how that relationship became the foundation for Next Gen NFL Flag, OC Vision, and the broader culture they are building through youth sports. They talk about starting small during the shutdown era, organizing grassroots scrimmages, handing out flyers by hand, and building a league that now serves more than a thousand athletes while creating unforgettable experiences for kids and families alike. The conversation goes beyond sports. Matt and Tim share how they think about storytelling, mentorship, identity, and the responsibility of creating spaces where young athletes feel seen, challenged, and inspired. They break down the tunnel entrances, championship moments, and community-first atmosphere that have made Next Gen feel different, and why they believe healthy competition, strong energy, and real relationships can change the trajectory of a young person’s life. This is a conversation about brotherhood, belief, vision, and what happens when you build with heart, stay true to your values, and keep climbing.

    1hr 5min
  2. Legacy, Leadership, and the Future of the Acjachemen Nation

    13 MAR

    Legacy, Leadership, and the Future of the Acjachemen Nation

    Legacy, Leadership, and the Future of the Acjachemen Nation In this episode of Shady Characters, Nathan K. Banda, Tribal Chairman of the Juaneño Band of Mission Indians, Acjachemen Nation, sits down for a deeply personal and important conversation about identity, leadership, and legacy. Nathan shares his journey back into tribal leadership, what it means to serve his people, and how family continues to shape the way he leads. From raising three daughters to carrying forward the work of his mother and ancestors, he opens up about the responsibility of protecting culture while building a stronger future for the next generation. The conversation explores the history of the Acjachemen people in Orange County, the significance of Putuidhem as the mother village, the importance of language preservation, and the emotional weight of traditions that have endured for centuries. Nathan also reflects on the mission, the sacred role of the bell ringers, the meaning behind cultural resources and ancestral sites, and why telling the tribe’s story from their own perspective matters now more than ever. This episode is a powerful reminder that history is not something distant. It is living, personal, and still unfolding. Nathan brings clarity, heart, and purpose to a conversation about what it means to honor the past while fighting for recognition, sovereignty, and a stronger future for the Acjachemen Nation. If you want, I can also give you a few alternate title options that feel more emotional, more editorial, or more click-worthy for YouTube and podcast platforms.

    51 min
  3. The Truth About Athlete-Led Brands & What Actually Scales

    6 MAR

    The Truth About Athlete-Led Brands & What Actually Scales

    Nate Raabe of RX3 Growth Partners steps into the shade to talk investing, athletes, and the hard realities behind influencer led businesses. We dig into why most influencer and athlete driven brands fail, the hidden risk of betting on a single personality, and what has to be true for that kind of marketing to actually work long term. Nate breaks down RX3’s approach to growth stage investing, why they avoid early stage “Shark Tank style” bets, and how they think about building real enterprise value before you ever worry about who is promoting the product. Nate shares the origin story of RX3, including how his long friendship with Aaron Rodgers helped shape the idea, why the firm is built to avoid “key man risk,” and how the team created a platform that can authentically activate a broader roster of athletes and partners instead of relying on one superstar to carry the brand. We talk about what RX3 looks for in a deal, why strong fundamentals come first, and how RX3 aims to support portfolio companies as an extension of the marketing team by driving awareness, credibility, and demand through relationships that are real, not rented. The conversation also goes into the flywheel that makes RX3 different, including how having athletes and public figures invested on the cap table can unlock better deal flow, help founders stand out when choosing investors, and create a competitive “team mindset” across partnerships. Along the way, Nate explains how exits work in private equity style investing, what a typical three to five year hold window looks like, and why building a portfolio matters when outcomes can be binary. We also shift into the community impact side of RX3 through the RX3 Foundation and its flagship charity flag football tournament. Nate walks through how the event works, how teams draft quarterbacks, why the competition gets real the moment elimination starts, and how the foundation has raised millions of dollars in just a handful of afternoons by turning athlete access into a platform for good. It is equal parts inside football, behind the scenes stories, and a reminder that the best brands and the best careers are usually built the same way, through decisive moments, strong relationships, and doing the work long before anyone is watching. Follow Nate and RX3 at: @rx3foundation @rx3growthpartners

    50 min
  4. True Love & Hard Work : Lee Lizotte on Coffee, Craft and Community

    27 FEB

    True Love & Hard Work : Lee Lizotte on Coffee, Craft and Community

    In this episode of Shady Characters, we sit down with Lee Lizotte, founder of True Love Coffee, to talk about craft, community, and the quiet discipline of building something that actually matters. Lee’s journey into coffee started not with a grand business plan, but with curiosity. After discovering specialty coffee at Hidden House in San Juan Capistrano, he immersed himself in the world of roasting, flavor profiles, and sourcing. What began as wholesale roasting evolved into a coffee cart, and eventually into the brick and mortar True Love Coffee space nestled inside Free Note’s headquarters. But this conversation goes far beyond espresso and matcha. Lee shares his philosophy on staying in your lane. Rather than trying to please everyone, he intentionally built a brand around lighter, fruit-forward coffees and a nostalgic aesthetic inspired by vintage matchbooks and classic Americana design. The result is a space that feels timeless, warm, and deeply personal. A coffee shop that reflects taste rather than trends. We dive into the nuances of roasting, the realities of scaling wholesale, and the leap into opening his own roastery in San Juan Capistrano. Lee breaks down the craft behind sourcing from Colombia and Ethiopia, the science of roast profiles, and why quality control tastings happen every single week. Equally powerful is the heart behind the business. From working alongside his brother, to fostering a staff culture where baristas are mistaken for owners, to watching his mom create mosaic art that now hangs in the shop, True Love Coffee is as much about people as it is about product. Lee also opens up about how becoming a father shifted his perspective, pushing him to pursue work he genuinely loves instead of simply chasing security. The result is a business built with intention, grit, and a clear identity. This episode is about more than coffee. It is about craftsmanship, family, and building something authentic in a world that constantly tempts you to compromise your vision. True love, it turns out, is staying true to your taste. Follow True Love Coffee: @truelovecoffeeco

    52 min
  5. EP 028 - Mechelle Lawrence-Adams

    20 FEB

    EP 028 - Mechelle Lawrence-Adams

    In this episode of Shady Characters, we sit down with Mechelle Lawrence-Adams, Executive Director of Mission San Juan Capistrano, to explore what it really means to steward 250 years of history while shaping its future. Mechelle’s connection to the mission began at age ten on a school field trip with her single mother. Years later, after a career in city government and economic development, she unexpectedly found herself leading the very place that once inspired her. Now more than two decades into her tenure, her imprint is deeply woven into the preservation, programming, and culture of the mission. This conversation goes far beyond architecture and restoration. Mechelle shares how preservation is not about putting history behind glass, but about keeping it alive and accessible. From creating inclusive audio tours in multiple languages to launching children’s programming and projection mapped storytelling on the ruins, she explains how the mission continues to evolve without losing its soul. We also hear about leadership in action. Mechelle runs the mission like a small city, guided by four pillars: stewardship, guest experience, safety, and service. She speaks candidly about hiring with intention, building a culture of accountability and love, and empowering her team to act with confidence and care. Stories of staff loyalty, handwritten notes, and workplace celebrations reveal a leader who sees people as the true foundation of any institution. Perhaps most powerful are the quiet moments she describes. A widower returning to the bench where he had his first date. A child lighting a candle for a mother with cancer. Visitors who arrive not simply to tour a landmark, but to process grief, memory, and hope. For Mechelle, every guest brings a soul across the threshold, and the responsibility is sacred. The episode also explores her life beyond the mission. A devoted wife, mother, skier, traveler, and reader of 18th century history, Mechelle shares how family, adventure, and faith fuel her leadership. Together with her husband, who leads the Discovery Cube, she continues to say yes to new challenges, new ideas, and new ways of serving the community. This is a conversation about purpose, reinvention, and the quiet power of doing all things in love. Under Mechelle’s guidance, the mission is not just preserved. It breathes.

    1hr 2min
  6. EP 027 - Ryan Shuck

    13 FEB

    EP 027 - Ryan Shuck

    In this episode of Shady Characters, we sit down with multi-platinum artist, producer, and entrepreneur Ryan Shuck for a deep dive into music, reinvention, and building a modern creative business without gatekeepers. Ryan walks through his path from a small town outside Bakersfield to the global stage, including his early band Sexart with future Korn members, co-writing Blind, and the breakout success of Orgy. He shares inside stories from the Family Values tour, how Orgy’s sound and visual identity broke against the grain of the late 90s metal scene, and what it was like building a band brand that fans instantly recognized and copied. The conversation traces his later chapters with Julien-K and Dead by Sunrise alongside Chester Bennington, including how collaboration, humility, and creative partnership shaped his evolution from guitarist to frontman. Ryan speaks candidly about fear, growth, and learning to step into the lead vocal role, plus the lasting lessons he took from working closely with elite level artists. The episode then shifts into the business of music today. Ryan explains how he rebuilt his career around direct to fan strategy, crowdfunding, Patreon, and independent marketing. He breaks down how his band raises significant funding without labels, overdelivers to supporters, and treats fans like partners rather than customers. From custom campaigns and high touch merch experiences to live streamed performances and behind the scenes studio sessions, he outlines a repeatable model for creative independence. We also explore his marketing company, Frame|Work, where he now runs campaigns for dozens of established bands, applying performance advertising, content strategy, and tour marketing with measurable return. Ryan argues that artists must now think like founders, product managers, and brand builders, not just performers. This is a candid, tactical, and inspiring conversation about longevity, adaptability, and increasing your “luck surface area” through action, generosity, and relentless forward motion. Follow Ryan: @therealryanshuck

    1hr 38min

About

In this series, we step out of the spotlight and into the shade - to have conversations and uncover real stories behind topics like brand-building, creative thinking, entrepreneurialism, music and entertainment, and the interesting characters who shape them.