The Plaidcast

The Plaid Horse

The Plaidcast is a weekly equestrian podcast hosted by Piper Klemm, PhD, publisher of The Plaid Horse magazine. Guests include Olympic riders, top hunter/jumper and equitation riders, trainers, horse show managers and industry insiders, plus in-depth conversations on topics such as horsemanship, collegiate riding, the state of our sport and horse show how to’s for riders at every level. One episode each month is devoted to the mental side of riding with nationally recognized mental skills coach and author Tonya Johnston (Inside Your Ride).

  1. 1 day ago

    Orchid Bertelsen (on Dover Saddlery)

    Send us Fan Mail Orchid Bertelsen is one of the most distinctive and analytically sharp voices to emerge in equestrian media in this year. She built a twenty-year career at the highest levels of digital marketing and e-commerce before the horse world pulled her back in and gave her something new to write about. Her professional background spans Fortune 5 accounts at Dentsu, leading digital strategy across more than 40 consumer brands at Nestlé USA, and running operations at Common Thread Collective, a DTC e-commerce growth agency where she built the financial systems that helped brands grow profitably across paid media, creative, and retention. That resume alone would make her an interesting voice in any industry conversation. What makes her genuinely unique is where she is applying it.  Orchid rode as a child, competed on the B circuit in Illinois and Wisconsin, then stepped away for nearly 30 years. After 30 years away from horses, she returned to the saddle at a historic equestrian club 10 minutes from her home in Grosse Pointe, Michigan — what started as a Christmas gift of six lessons has since taken over her entire personality. She currently leases a horse named Beau, and that experience of returning to the equestrian world with fresh eyes and a sophisticated marketing brain has given her an unusual and valuable vantage point on an industry she now sees clearly as both an insider and an analyst.  Her Substack publication, Back in the Saddle, is built around the belief that the equestrian industry is a $12 billion market that still approaches e-commerce and digital marketing the way most consumer categories did a decade ago — and that the brands that figure it out first will have a real and lasting advantage. Her writing on the collapse of Dover Saddlery broke through well beyond the equestrian community, demonstrating that the industry's business stories are as compelling as any in mainstream consumer retail when told by someone who knows how to tell them. She writes about the adult amateur community as the largest and most underserved segment in the sport — and has made changing that the mission of her platform. Follow Orchid on Substack here:  https://orchid.substack.com/ theplaidhorse.com

    1hr 2min
  2. 5 days ago

    The Plaidchat: My Show Strides Journal & Madi Sanders of Elite Equestrian Marketplace

    Send us Fan Mail Welcome to The Plaidchat- an extension of The Plaidcast where we expand upon conversations in our sport and discuss the most recent issue of The Plaid Horse Magazine. Piper speaks with co-author of the Show Strides series Rennie Dyball about book 9, Tally's Turn. Piper also speaks with Madison Sanders, lifelong hunter/jumper rider and the founder of Elite Equine Marketplace, a modern, map-based platform designed to streamline how equestrians buy, sell, and connect. In Show Strides Book 9, as the new trainer at Quince Oaks, gets settled in, she gives Tally a special opportunity. Nona's friend Emily Elek of Stonewall Ponies needs some extra help at a horse show, and Nona asks Tally to go. At the show, Tally gets to be a groom, an extra set of hands to assist the team, and even has the chance to take a lesson with Emily. But when a younger, greener rider is having trouble in the show ring with her pony, another junior rider will need to step up to help to school the pony and set up his owner for success. Will Emily ask Tally to step into the irons? And will Tally be up to the task? Madison Sanders is a lifelong hunter/jumper rider and the founder of Elite Equine Marketplace, a modern, map-based platform designed to streamline how equestrians buy, sell, and connect. With nearly a decade of experience in the tech industry and a degree from the University of Virginia, she brings a unique blend of industry insight and innovation to the equestrian space. Now based on a farm in Virginia, Madi manages a full barn while actively riding and competing as an adult amateur, giving her firsthand perspective on the needs of today’s riders, trainers, and equine businesses. theplaidhorse.com

    51 min
  3. 12 May

    Plaidcast in Person at the University of Vermont in Burlington, Vermont

    Send us Fan Mail Piper hosts Plaidcast in Person in front of a live audience at the University of Vermont in Burlington, Vermont with Chrissy Rohan, Alyx West, Hadley Rogerson-Leach and Dr. Jenny Wilkinson. Host: Piper Klemm, publisher of The Plaid HorseGuest: Chrissy Rohan is a Senior Lecturer in the Department of Animal Sciences at the University of Vermont, where she has spent the past decade teaching equine management and training. She also serves as Faculty Advisor to the student-run cooperative horse barn, home to 22 horses just minutes from campus. A lifelong equestrian, Chrissy grew up riding on her family’s farm in Charlotte, VT, competed in Pony Club and the Big Equitation, and rode on UVM’s IHSA team. Chrissy is deeply involved in the equestrian community, serving for over 15 years with the Vermont Hunter Jumper Association and supporting advocacy efforts through the Vermont Equine Industry Advocacy Group. Guest: Alyx West is an Animal Science major with a minor in Equine Studies, expected to graduate in May 2027. She has been riding horses most of her life, and having horses as part of her college experience has been her favorite part of being at UVM. At the UVM Horse Barn, she serves as a teaching assistant for the Equus program taught by Professor Chrissy Rohan. Alongside a team of other teaching assistants, she teaches riding lessons, basic horsemanship, and horse care while also helping oversee UVM’s leased Animal Science horses. After graduation, Alyx hopes to enter the veterinary field as an assistant or technician and continue working with horses in any way she can.Guest: Hadley Rogerson-Leach is a senior at the University of Vermont and a member of the UVM Horse Barn Cooperative. Her passion for horses began at age seven, when she read every horse book in her school library before receiving a riding lesson for her eighth birthday. She joined the UVM Horse Barn in 2024 as a teaching assistant for the university’s Equus program. Hadley plans to pursue a career in the equine industry after graduating this spring with a bachelor’s degree in biological sciences. Guest: Dr. Jenny Wilkinson grew up riding in Virginia and competed on the University of Virginia’s Equestrian Team. She spent several summers working as a wrangler in Wyoming and now returns with students for hands-on learning experiences. After completing her veterinary degree at Cornell, she worked at Vermont Large Animal Clinic before joining the University of Vermont in 2008. She teaches a range of equine-focused courses and created the travel study program “The European Pony Tour,” taking students abroad to Ireland and France with plans to visit Scotland next. Subscribe To: The Plaid Horse MagazineTitle Sponsor: Taylor, Harris Insurance ServicesSponsor: Sentinel, Mojo Joint and Chewy Join us at an upcoming Plaidcast in Person event!theplaidhorse.com

    1hr 4min
  4. 8 May

    Plaidcast in Person at Oldfields School with Julie Winkel & Linda Allen by Taylor, Harris Insurance Services

    Send us Fan Mail Piper hosts Plaidcast in Person in front of a live audience at Oldfields School in Sparks Glencoe, Maryland with Julie Winkel and Linda Allen. Brought to you by Taylor, Harris Insurance Services. Host: Piper Klemm, publisher of The Plaid HorseGuest: Julie Winkel is a leading equestrian trainer, judge, and clinician with extensive achievements in hunter and jumper disciplines. She has held USEF R-rated judging licenses since 1984 and has judged prestigious events such as the Devon Horse Show, Pennsylvania National, and USHJA International Hunter Derby Championship. As one of the first USHJA Certified Trainers, she has trained horses to the highest levels, including Grand Prix wins and hunter championships, and continues to compete today. Julie is a sought-after clinician and educator who owns Maplewood Stables in Reno, Nevada, where she trains, shows and breeds horses. She recently received the 2024 CPHA Lifetime Achievement Award. Guest: Linda Allen has had a distinguished 60+ year career in equestrian sports as a rider, judge, and course designer. As a former Grand Prix competitor and USET member, she transitioned into officiating and coaching and became a highly respected Jumper Course Designer and Judge. Linda has earned global recognition for designing courses at prestigious events, including the 1996 Olympic Games, FEI World Cup Finals, and as Technical Delegate for the World Equestrian Games. A member of the Show Jumping Hall of Fame, Linda authored "101 Jumping Exercises for Horse and Rider" and several books and received numerous accolades, including the USEF Pegasus Medal of Honor, Course Designer of the Year, and multiple lifetime achievement awards for her contributions to the sport.Subscribe To: The Plaid Horse MagazineTitle Sponsor: Taylor, Harris Insurance ServicesSponsor: Sentinel, Mojo Joint and Chewy Join us at an upcoming Plaidcast in Person event!theplaidhorse.com

    1hr 22min

About

The Plaidcast is a weekly equestrian podcast hosted by Piper Klemm, PhD, publisher of The Plaid Horse magazine. Guests include Olympic riders, top hunter/jumper and equitation riders, trainers, horse show managers and industry insiders, plus in-depth conversations on topics such as horsemanship, collegiate riding, the state of our sport and horse show how to’s for riders at every level. One episode each month is devoted to the mental side of riding with nationally recognized mental skills coach and author Tonya Johnston (Inside Your Ride).

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