Behave And Design

Daniel Irala
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Where behavioral science meets enterprise complexity. Behave & Design decodes why organizations struggle with consistency, governance, and transformation - despite having smart people and good intentions. Host Daniel Irala, Senior UX Researcher and Service Designer at Nestlé, reveals the hidden system forces that drive real behavior in complex organizations. Through frameworks like journey management, service blueprinting, and systems thinking, each episode transforms organizational friction into design opportunities. For practitioners, consultants, and leaders who know that 'just follow the p

Episodes

  1. 2.2 Where Context Dies

    5 DAYS AGO

    2.2 Where Context Dies

    Why do organizations struggle with consistency even when everyone knows what to do? The answer often lies in the handoffs—those critical moments where context disappears between systems, teams, and people. In this episode, we explore the handoff problem across three scales: system-level design assumptions, organizational structure, and interpersonal transitions. You'll discover why information loss at boundaries isn't a communication failure—it's a design problem. Perfect for service designers, UX researchers, and anyone working to create coherent experiences in complex organizations. Part 1 of 2 | Season 2: Designing for Consistency in Complex Systems

    14 min
  2. 2.1 Consistency Is a System Outcome, Not a People Problem

    9 FEB

    2.1 Consistency Is a System Outcome, Not a People Problem

    Inconsistent behavior in organizations isn't a discipline problem—it's a design problem. When employees create workarounds, bypass official processes, or behave "non-compliantly," they're often responding rationally to systems that make the wrong path easier than the right one. In this foundational episode of Season 2, Senior UX Researcher Daniel explores why consistency emerges from system design, not willpower. Drawing from real enterprise systems mapping work, he breaks down a case where business teams consistently bypassed internal IT experiences—not due to lack of training, but because the system structure made external vendors the only viable path to meet deadlines. You'll discover: The "Replace the People" test: A diagnostic framework to identify true system problemsThree critical questions to ask when analyzing inconsistent organizational behaviorWhy layered governance can accidentally create shadow IT and security blind spotsHow to shift accountability from frontline teams to the designers and leaders who create system conditionsPerfect for service designers, UX researchers, organizational designers, and anyone responsible for employee experience in complex systems. Season 2, Episode 1: Foundation Arc

    13 min
  3. 1.7 Systems Over Willpower: When Movement Creates Motivation

    06/10/2025

    1.7 Systems Over Willpower: When Movement Creates Motivation

    Why do some people consistently create, while others wait for motivation to strike? In this episode, we flip the script on willpower and uncover why action sparks motivation—not the other way around. Drawing from behavioral science, systems thinking, and real-world examples—from Olympic athletes to public transit and grocery store design—we explore how structure beats self-control every time. You’ll learn: Why “motivation waves” always crash—and how to stop relying on them. How the Zeigarnik Effect makes starting the hardest step. What Olympic routines, supermarket layouts, and tech apps teach us about consistency. Practical ways to design your starting line so showing up becomes inevitable. If billion-dollar companies use behavioral design to shape your habits, why not apply the same principles to your creative life? Stop waiting to feel ready—start building systems that carry you forward. 🔗 Research & books mentioned: BJ Fogg, Amy Cuddy, B.F. Skinner, Daniel Kahneman, Charles Duhigg, James Clear, Richard Thaler, Carol Dweck, Paco Underhill. 👉 Actionable challenge inside: Design the tiniest first step for a creative project you’ve been postponing.

    22 min
  4. 1.6 Hidden Forces Behind Decision-Making

    02/10/2025

    1.6 Hidden Forces Behind Decision-Making

    Why do we pick the “popular” option, stick with sunk costs, or feel swayed by the first number we hear? In this episode, we uncover the hidden forces, social proof, anchoring, the decoy effect, and loss aversion that shape our choices more than we realize. From pricing tricks to team decisions, these biases are everywhere. Spotting them doesn’t make us immune, but it does give us a pause, and in that pause lies the power to choose differently. So here’s the question: if you could see the invisible strings behind your decisions, which ones would you cut, and which would you let guide you? Curious to dig deeper? Check out Daniel Kahneman & Amos Tversky’s classic work on loss aversion link, or Solomon Asch’s conformity experiments link.

    16 min
  5. 1.5 Feedback Loops & Course-Correction

    29/09/2025

    1.5 Feedback Loops & Course-Correction

    What if the real secret to growth isn’t more effort, but smarter feedback loops? In this episode, we unpack how timing shapes learning, why “too much” or “too little” feedback can backfire, and how to build flexible systems that keep you improving even when life gets messy. From neuroscience insights to the After-Action Review method, you’ll discover practical ways to turn surprises into data, not failures. So here’s the question: what would change if every unexpected outcome became a signal to redesign your system instead of a reason to give up?

    20 min
  6. 1.4 Leverage Points: Why Most Change Efforts Fail

    25/09/2025

    1.4 Leverage Points: Why Most Change Efforts Fail

    Have you ever noticed how some tiny changes create massive ripple effects while enormous efforts barely move the needle? In this episode, I explore Donella Meadows' framework of leverage points - those hidden places in systems where small shifts create massive change. As a Senior UX Researcher and service designer, I keep seeing this pattern: we pour resources into visible improvements (new processes, dashboards, tools) while the real drivers of change - paradigms and mental models - remain untouched. I'll share real examples of transformations that worked (and failed), from startups that changed their culture with one simple shift to Barcelona's superblocks that are redefining what streets are for. We'll explore why we instinctively intervene at the least effective points in systems and how to find those invisible levers that everyone else is missing.

    19 min
  7. 1.3 The Journey Mapping Framework - The Missing Layer

    22/09/2025

    1.3 The Journey Mapping Framework - The Missing Layer

    Why do we struggle with routines even when we know what to do? In this episode, Daniel shares a personal discovery that transformed his approach to journey mapping. While mapping his chaotic morning routine, he uncovered a third, invisible layer that most journey maps miss: cognitive load. Learn how 50+ micro-decisions before 7 AM were sabotaging his mornings, why companies miss this crucial layer in employee experiences, and how to map what's actually happening in your brain. This isn't about perfect morning routines - it's about understanding the hidden architecture of your daily experiences.

    16 min
  8. 1.2 Why We're Design Geniuses at Work But Chaos at Home

    18/09/2025

    1.2 Why We're Design Geniuses at Work But Chaos at Home

    Ever notice how you can solve complex problems at work with frameworks and strategic thinking, then go home and have the same recurring argument with your partner for the fifteenth time? We will investigate this weird split personality we all have - and what happens when you start applying the same curiosity and systematic thinking to your personal life that makes you brilliant professionally. Spoiler: it changes everything.

    23 min
  9. 1.1 Finding Your Emotional Compass

    15/09/2025

    1.1 Finding Your Emotional Compass

    What if your emotions aren't random chaos, but actually sophisticated navigation data you haven't learned to read yet? We will explore how to build an emotional compass that actually works - moving beyond "just think positive" to understand what your feelings are really telling you about your life's direction. Perfect for anyone who's tired of being told to "manage" their emotions and ready to start using them as design intelligence instead.

    20 min

  10. SEASON 1 TRAILER

    Introducing Behave and Design: Where Psychology Meets Design | Trailer

    What if design could transform more than just products, what if it could transform people life? Starting September 2025, Behave and Design explores this question twice weekly. Host Daniel Irala blends behavioral design, service thinking, and co-creation methodologies to help you see challenges differently, find clarity in confusion, and unlock new possibilities. Mondays start your week with fresh energy; Thursdays maintain your momentum. Join our community and discover how design can be your pathway to personal and professional growth. Subscribe and get ready for September!

    2 min

Trailer

About

Where behavioral science meets enterprise complexity. Behave & Design decodes why organizations struggle with consistency, governance, and transformation - despite having smart people and good intentions. Host Daniel Irala, Senior UX Researcher and Service Designer at Nestlé, reveals the hidden system forces that drive real behavior in complex organizations. Through frameworks like journey management, service blueprinting, and systems thinking, each episode transforms organizational friction into design opportunities. For practitioners, consultants, and leaders who know that 'just follow the p

Information

  • Creator
    Daniel Irala
  • Years Active
    2025 - 2026
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © Daniel Irala
  • Show Website
    Behave And Design