Brew Professional Media

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Canal • 4 podcasts

Tecnologia

Tecnologia

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Marketing

Marketing

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Marketing

Marketing

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18 de mar.

What Marketers Are Talking About After SXSW 2026

Welcome to Marketing Brew Weekly! This week, Jennimai is fresh from her trip to SXSW in Austin, TX and reports back on the biggest convos she had (and overheard) at panels, activations, and throughout the event. From creators to AI, and even a mix of both, we’re discussing the major themes marketers were discussing on the ground, and where we can expect to see them in action next. 00:00: Intro 00:35: Overall themes of SXSW this year 03:00: Convergence at the conference 04:30: Bringing creators into legacy spaces 10:45: Activations geared towards creators 14:54: The state of experiential at SXSW 2026 16:22: AI conversations at the festival 20:47: Agentic AI in shopping and consumer world 24:39: NBCU AI agent product This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/ Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

18 de mar.

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32 min
7 de jan.

How AI Will Reshape Marketing in 2026

Welcome to Marketing Brew Weekly! This week we’re discussing the 2026 AI trends all marketers need to know — and will probably be using. From brand discovery to content creations to the latest revelations at CES this week, we’re breaking down the ways AI will be implemented, shamed, and celebrated in the year ahead. 00:00: Intro 00:38: AI discourse at CES 03:56: How marketers will use AI in 2026 11:45: How Hollywood is using AI 15:30: What do consumers want vs. what brands want 19:50: What AI should not be used for 25:36: What do you want a robot to do for you? Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

7 de jan.

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30 min
14/08/2025

Columbia Sportswear’s New Campaign & Bud Light’s Football Marketing Efforts

We explore the social media strategy behind the film Oh, Hi!, Columbia Sportswear’s new campaign embracing the unpredictable outdoors, and Bud Light’s football marketing efforts featuring Peyton Manning. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

14/08/2025

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9 min
17/07/2025

Video Reshaping the Podcast Landscape & Why Major Brands are Launching Their Own Substack

We explore how video is reshaping the podcast landscape, a Dancing with the Stars pro’s viral social media strategy, and why major brands are launching their own editorial newsletters on Substack. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

17/07/2025

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11 min
28/08/2025

Growing Conflict Over Influencer Contracts & Ads As a Moment of Relief

We explore the growing conflict over redlining influencer contracts, the rise of advertisements designed to be a moment of relief, and Google’s new features that bring brand loyalty programs directly into its shopping ads. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

28/08/2025

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9 min
21/08/2025

Brands Creating Their Own Original Series & Takeaways from the Sylvanian Drama Lawsuit

We'll explore why brands are creating their own original series, the nostalgia-fueled marketing behind a potential Oasis reunion, and the legal drama surrounding a popular parody account. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

21/08/2025

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8 min
31/07/2025

American Eagle bets big on Sydney Sweeney & Brands were all-in on the Coldplay concert couple, but should they have been?

We explore American Eagle’s campaign with actor Sydney Sweeney, analyze brands’ reactions to a viral Coldplay concert couple and the potential risks involved, and dive into why toy brands are increasingly focused on winning over "kidults." Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

31/07/2025

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10 min
07/08/2025

Connor Hubbard's Backlash & Waterboy's Unconventional Path to Success

We explore the backlash faced by creator Connor Hubbard, the controversy surrounding American Eagle’s campaign with Sydney Sweeney, and Waterboy’s unconventional path to success through a criticized brand trip. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

07/08/2025

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10 min
24/07/2025

The Extensive Marketing Behind F1 The Movie & Amtrak’s Innovative Brain-Rot Social Media Strategy

We explore the extensive marketing behind F1 The Movie, Amtrak’s innovative brain-rot social media strategy, and Cash App’s unique movie theater ad campaign featuring Timothée Chalamet. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

24/07/2025

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10 min
04/09/2025

Chips Ahoy in the Upside Down & Honda's Venue-Naming Deal for the LA 2028 Olympics

We explore how Chips Ahoy is tapping into the Upside Down with an augmented reality game, why the NFL and NWSL are teaming up with new media partners to court the next generation of fans, and the story behind Honda’s historic venue-naming deal for the LA 2028 Olympics. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

04/09/2025

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8 min

Podcasts published by Brew Professional Media