Marketing Podcasts

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Canal • 4 podcasts

Marketing

Marketing

Diário
Administração

Administração

28/03/2024
Marketing

Marketing

Diário
Marketing

Marketing

Diário

21/03/2024

Leveraging data to build learning experiences

Christina Duarte, Group Manager of Sales Learning Operations at Intuit, delves into data-driven learning and development. By understanding data as more than numbers but as a treasure trove of insights, one can unlock a pathway toward creating impactful and tailored learning journeys. Essentially, by taking into account different data sources, we can refine our training programs to ensure they are driving sustained growth for the business. Today, Christina discusses leveraging data to build learning experiences. Connect With: Christina Duarte: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

21/03/2024

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15 min
6 DE MAR.

How to target the top B2B podcasters

B2B demand generation struggles with vanity metrics over pipeline results. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings serial MarTech founder experience and AI-first HubSpot agency expertise to signal-based marketing. He explains how to redesign demand generation systems using AI agents and HubSpot workflows to capture buying signals that convert to measurable revenue. The discussion covers bootstrapping versus venture capital strategies for sustainable MarTech business growth. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 de mar.

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4 min
9 DE JAN.

Unique Challenges in Building a Martech Company in 2026

MarTech vendors face an 8.6% annual churn rate despite AI expansion. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, explains how AI disruption is reshaping vendor strategies and market dynamics. He discusses context engineering as the evolution beyond prompt engineering, the shift from deterministic to adaptive AI workflows, and why 2026 will be defined by AI-empowered customers taking control of their buying journeys rather than following traditional marketing funnels. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

9 de jan.

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13 min
23 DE JAN.

The marketing tactic everyone's sleeping on right now

Direct mail conversion rates outperform email by 3x despite rising postal costs. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses including L'Occitane and SimpliSafe. The discussion covers AI-powered routing algorithms that optimize speed versus cost trade-offs, API-triggered mail campaigns based on digital events like cart abandonment, and QR code attribution systems that deliver 5% average conversion rates with personalized landing pages. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23 de jan.

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5 min
2 DE FEV.

Using AI to build more creative workflows

Marketing teams struggle with AI workflow orchestration. Christine Royston, CMO at Wrike, explains how to move beyond task automation to strategic creative collaboration. She discusses building standardized workflows while preserving 15-20% capacity for reactive market opportunities, implementing approval routing systems that eliminate manual handoffs, and using AI for personalization without losing human judgment and brand oversight. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2 de fev.

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39 min
19 DE FEV.

The most dangerous thing a marketer can automate without human oversight

AI agent implementations fail when companies lack proper data foundations and change management. Ariel Kelman, President and CMO at Salesforce, explains how his company achieved measurable results with AgentForce across customer service and marketing operations. The discussion covers Salesforce's trust-first approach to AI context, their $100 million cost savings from automated customer support, and the 20% increase in sales pipeline from website AI agents. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 de fev.

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3 min
7 DE JAN.

The Rise of AEO in 2026

Marketing technology strategy faces unprecedented complexity as AI transforms customer behavior. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, explains how 2026 will shift power from marketers to AI-empowered buyers. He covers context engineering as the evolution beyond prompt engineering, combining deterministic workflows with adaptive LLM capabilities for better data analysis and customer service automation. Brinker predicts orchestration platforms will emerge to manage the chaos as every employee becomes a software developer through AI tools. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

7 de jan.

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10 min
8 DE JAN.

The Year of Context Engineering

Marketing technology stacks are expanding faster than teams can manage them. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, explains how 5,384 martech tools now exist despite 8.6% vendor churn. He discusses context engineering as the evolution beyond prompt engineering, combining structured workflows with LLM capabilities for data analysis and customer service automation. Brinker predicts 2026 will shift power to AI-enabled buyers who bypass traditional sales funnels using agentic browsers for pricing analysis and product research. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

8 de jan.

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8 min
6 DE JAN.

MarTech Insights and Highlights from 2025

MarTech faces an 8.6% vendor churn rate despite AI expansion. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, shares insights on navigating the evolving landscape where AI didn't consolidate MarTech but fragmented it further. He discusses context engineering as the evolution beyond prompt engineering, combining deterministic workflows with LLM capabilities for better data analysis and customer service automation. Brinker predicts 2026 will shift focus from AI for marketers to AI for customers, fundamentally disrupting traditional sales playbooks as buyers gain information asymmetry through agentic browsers and AI assistants. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 de jan.

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12 min
21 DE FEV.

One signal that tells you a company is actually ready for AI agents

Most AI implementations fail because companies lack proper data foundations and context integration. Ariel Kelman, President and CMO at Salesforce, explains how their Agentforce platform addresses these fundamental challenges through trusted enterprise data connections. The conversation covers Salesforce's trust-first approach to AI agents, practical deployment strategies for marketing teams, and measurable results including $27 million in incremental pipeline from automated lead follow-up and 77% customer support case resolution rates. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 de fev.

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4 min

A series of podcasts for marketers that cover marketing technology, search engine optimization, content marketing, and more...

Site

Marketing Podcasts

Principais podcasts

Leveraging data to build learning experiences

How to target the top B2B podcasters

Unique Challenges in Building a Martech Company in 2026

The marketing tactic everyone's sleeping on right now

Using AI to build more creative workflows

The most dangerous thing a marketer can automate without human oversight

The Rise of AEO in 2026

The Year of Context Engineering

MarTech Insights and Highlights from 2025

One signal that tells you a company is actually ready for AI agents

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Marketing Podcasts

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Principais episódios

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