Agency Action

WP Minute
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Hosted by Toby Cryns and Kurt von Ahnen, the Agency Action Podcast (Part of the WP Minute Podcast Network) dives into the real-world ups and downs of running a WordPress agency. Each week, Toby and Kurt share open, honest conversations about the challenges and victories that come with building client relationships, pricing projects, finding the right tools, and growing a sustainable business. Whether you’re just launching your agency or refining your systems, you’ll get practical insights from two agency owners who live it every day—along with stories that remind you you’re not alone in this wild WordPress world of global teams, AI disruption, and constant change. Follow the show and explore more at TheWPMinute.com/podcasts

  1. há 9 h

    What Happens to Your Agency While You’re Away?

    On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby examine the challenges of taking time off. A sabbatical can be great for the soul. However, it’s also a test for your agency’s processes and team members. Can they keep things going while you’re away? You’ll also find takes on pricing projects in the age of AI, the role of trust in agency work, and the future of content creation. There’s also advice for that age-old dilemma of asking for money. Don’t miss it! Takeaways: Taking breaks is essential for personal and professional growth.Sabbaticals can help test team dynamics and processes.Pricing strategies must adapt to the efficiencies brought by AI.Trust is a key factor in agency/client relationships.The future of software development is leaning towards no-code solutions.Documenting team dependencies can help streamline workflows.Ethics in pricing is a complex issue for agency owners.Local AI processing is currently slower than cloud-based solutions.Video is seen as more trustworthy than AI-generated content.Agencies should focus on creating valuable content to attract clients.Asking for money is a necessary part of business.Pricing strategies can impact perceived value.Integrity-driven marketing can lead to sustainable growth.Important Links: Kurt’s Agency: Mañana No Mas Toby’s Agency: The Mighty Mo! Follow Kurt & Toby: LinkedIn: Kurt | TobyAgency Action Podcast: thewpminute.com/subscribehttps://thewpminute.com/what-happens-to-your-agency-while-youre-away/

  2. 21 de jul.

    Automate, Build, or Buy? The New Agency Playbook

    Get ready for a special edition of The WP Minute’s Agency Action podcast! Matt Medeiros (filling in for a vacationing Kurt and Toby) is joined by developer and WordPress core contributor Brendan O'Connell. Together, they explore the increasing role of AI in agency life. The discussion touches on the technology’s impact on automation, creativity, and web hosting. You’ll also find tips on using tools like N8N and Hermes to boost your workflow and advice for navigating the lightning-paced industry shifts. Where does AI fit into your agency? This episode will help you find the perfect balance. Takeaways: AI is transforming how agency owners operate and build tools.Understanding automation is still crucial despite the rise of AI.The rapid pace of AI’s evolution impacts our productivity and attention spans.Creative professionals are experiencing a surge in idea generation.Open-source solutions like Hermes are becoming more accessible.The balance between buying and building tools is shifting.AI tools can enhance workflows but may also lead to dependency.The economics of AI are changing as open-source models emerge.Agencies need to adapt to the evolving landscape to stay competitive.AI can help manage project context and prevent drift.AI should augment human roles, not replace them.Important Links: Connect with Brendan: LinkedIn | Twitter/X | WebsiteAgency Action Podcast: thewpminute.com/subscribe

  3. 14 de jul.

    AI Fatigue Is an Opportunity for Agencies

    This episode of The WP Minute’s Agency Action podcast looks at the growing trend of AI fatigue. Kurt and Toby note that clients are finding that AI tools alone can’t solve their pain points. It presents a big opportunity for agencies and freelancers to save the day! You’ll find advice on the importance of selling solutions (rather than code), adopting agency subscription models, and effective time management strategies. The guys also examine the challenges of staying productive and diversifying client relationships to mitigate risk. It’s everything you need to turn your client’s AI problem into profit. Takeaways: Mid-sized clients prefer to work with experts rather than engage with AI tools themselves.There is a growing fatigue among clients regarding AI technologies.Selling is more profitable than merely building websites.Clients often underestimate the complexity of maintaining digital products.AI can add complexity to client relationships, especially regarding billing and access.Subscription models can provide steady revenue streams for agencies.Time blocking is essential for maintaining productivity and focus.Important Links: Kurt’s Agency: Mañana No Mas Toby’s Agency: The Mighty Mo! Follow Kurt & Toby:LinkedIn: Kurt | Toby Agency Action Podcast: thewpminute.com/subscribe

  4. 7 de jul.

    Are Your Projects Too Complicated?

    Maybe your client projects start with simple ideas. But client requests and scope creep can turn them into a tangled mess before you know it. Kurt and Toby have been there! This episode of The WP Minute’s Agency Action podcast is all about keeping your projects (and clients) on the right track. The guys discuss evolving client expectations, AI’s role in project management, and how experience can help you navigate the challenges. In the end, it’s all about clear communication, effective processes, and critical thinking. Takeaways: Complexity in projects is subjective and varies by individual.Technology has evolved, making certain requests easier to fulfill.AI is changing the landscape of project requests and expectations.Experience plays a crucial role in defining project complexity.Managing client expectations is key to successful project outcomes.Clear processes can mitigate potential complications.Clients often underestimate the complexity of their requests.Important Links: Kurt’s Agency: Mañana No MasToby’s Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | TobyAgency Action Podcast: thewpminute.com/subscribe

  5. 30 de jun.

    The Good, the Bad, and the Ugly of Self Promotion

    Are you tired of the endless self-promotion on social media? Not sure how to show off your skills without bothering others? This episode of The WP Minute’s Agency Action podcast is for you! Kurt and Toby examine the complexities of self-promotion on LinkedIn. The guys explore the ethical dilemmas of business practices and the transformative impact of AI on lead generation and workflows. They also discuss the fine line between effective marketing and distasteful self-promotion, the necessity of adapting to changing business landscapes, and the importance of having the right tools for success. You’ll also find reflections on the future of work and the role of innovation in professional growth. Takeaways: Self-promotion on LinkedIn can be off-putting but necessary.There's a fine line between sharing achievements and overdoing it.AI is changing how we generate leads and market ourselves.Desperation can shift moral judgments in business practices.Exploring new avenues can lead to unexpected opportunities.Integrating AI into workflows can enhance productivity.The cost of innovation can be a barrier for many businesses.Embracing change is essential in the digital landscape.There is great benefit in being part of a community that shares knowledge.Important Links: Kurt’s Agency: Mañana No MasToby’s Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | TobyAgency Action Podcast: thewpminute.com/subscribe

  6. 23 de jun.

    Your Client Just Hired Someone Else. Now What?

    Client transitions are on Kurt and Toby’s minds in this episode of The WP Minute’s Agency Action podcast. The guys look at what happens when a client goes elsewhere, how it impacts your professional relationships, and why boundaries are important. They also examine the value of giving back through volunteering and mentorship. You’ll also find their takes on the skills gap in education and an agency’s role in closing it. Takeaways:  Setting boundaries is crucial when clients leave.Flexibility can lead to complications in client relationships.Expertise is often undervalued in budget discussions.Communication is key when managing project expectations.Contributions to the community can enhance agency reputation and bring personal fulfillment.Professionalism and humility can coexist in client interactions.Teaching is a valuable way to give back to the community.Podcasting can be a fun way to share knowledge and connect with others.Community leadership comes with both rewards and challenges.It's important to consider the potential negative exposure when sharing publicly.Important Links: Kurt’s Agency: Mañana No MasToby’s Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | TobyAgency Action Podcast: thewpminute.com/subscribe

  7. 16 de jun.

    Do You Have an Agency or a Job?

    This episode of The WP Minute’s Agency Action podcast asks a simple question: Do you have agency or a job? Kurt and Toby discuss the nuances of building an agency and offer sustainability tips. The guys also discuss the importance of client relationships and the common pitfalls associated with growth. You’ll also find insights on apprenticeships and the mindset of a successful agency owner. It’s everything you wanted to know about growing your agency into a sellable asset! Takeaways: Unlike a job, an agency is a sustainable entity.Client relationships are crucial for agency growth.Effective project management can help with billing and scope creep.Growth does not always equate to increased profit or happiness.Training and mentoring the next generation is vital for agency success.Value-based pricing can lead to better agency sustainability.Effective communication within teams enhances client service.Building a community through local engagement can benefit your business.Simplicity in processes can lead to better outcomes.Agency growth often requires adding complexity.Margin is more important than revenue for agency sustainability.Important Links: Kurt’s Agency: Mañana No Mas Toby’s Agency: The Mighty Mo! Follow Kurt & Toby:LinkedIn: Kurt | Toby Agency Action Podcast: thewpminute.com/subscribe

  8. 9 de jun.

    Lessons From One Year of Agency Action

    Join Toby and Kurt as they celebrate the first anniversary of The WP Minute’s Agency Action podcast! The guys look back at their past conversations and the importance of listener engagement. Turning their focus to the present, they look at the common struggles agencies face when redesigning their websites and branding, emphasizing the need for clear messaging. You’ll also find thoughts on trusting experts and learning from your experiences. It’s a jam-packed episode that includes plenty of actionable advice. Takeaways: Celebrating a year of podcasting brings reflection on growth.Networking often involves navigating unsolicited pitches.Agencies frequently struggle with internal branding efforts.Trusting experts can lead to better outcomes for businesses.Evaluating results is crucial for learning and growth.SEO and branding can sometimes conflict in strategy.Family time is an essential part of achieving balance.Life interruptions happen daily and require planning around them.Working from home offers flexibility but can lead to distractions.Investing in the right tools is crucial for efficiency.Procrastinating on equipment upgrades can lead to bigger problems.Being open to change can lead to unexpected opportunities.Important Links: Kurt’s Agency: Mañana No MasToby’s Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | TobyAgency Action Podcast: thewpminute.com/subscribe

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Sobre

Hosted by Toby Cryns and Kurt von Ahnen, the Agency Action Podcast (Part of the WP Minute Podcast Network) dives into the real-world ups and downs of running a WordPress agency. Each week, Toby and Kurt share open, honest conversations about the challenges and victories that come with building client relationships, pricing projects, finding the right tools, and growing a sustainable business. Whether you’re just launching your agency or refining your systems, you’ll get practical insights from two agency owners who live it every day—along with stories that remind you you’re not alone in this wild WordPress world of global teams, AI disruption, and constant change. Follow the show and explore more at TheWPMinute.com/podcasts

Informações

  • Criado por
    WP Minute
  • Anos de atividade
    2025 - 2026
  • Episódios
    36
  • Classificação
    Livre
  • Copyright
    © 2025 Matt Report Media
  • Site do podcast
    Agency Action

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